Oatly’s documentary-style long-form video aims to call attention to the environmental impact of animal-based products and the influence of Big Dairy on the country’s lawmakers.
Taco Bell opened an early retirement community where fans of all ages can enjoy a more laid-back lifestyle.
What should creators do when the brands they represent get backlash?
The campaign resulted in 7.3% year-over-year sales growth for the cookie brand.
Taimi wants to know: Why blend in when you were born to stand out?
Plant-based sausage brand Field Roast was quick to tap into the buzz surrounding Charli XCX album Brat.
Manfredi has spent the past two decades helping the Unilever brand deliver profit via purpose.
Twin Peaks actor Kyle MacLachlan forms the mystical Order of Potato Cakes to celebrate the return of an Arby's fan favorite.
The brand took a risk, and the spokesperson is now one of advertising's most recognizable mascots.
AI company Alltold analyzed images of people accepting awards at Cannes Lions and identified most of them as men.
Lionel Messi helped brands use the U.S.-based Copa Ameríca soccer tournament to prepare for the 2026 World Cup in North America.
Chief creative officer Dmitri Siegel on AI and meeting Gen Z's expectations.
Generative artificial intelligence is rapidly changing how marketers do their jobs—in many cases, improving systems and streamlining tedious processes. But the energy that's required for large language models like ChatGPT [...]
Rebel Creamery's harshly hilarious hero video uses the brand's low-sugar content as inspiration for pull-no-punches marketing.
Starcom-powered agency will take over from IPG's Initiative.
The BIC spot, dubbed “Lit Games,” comes from Doner, aiming to keep the fires burning on the most successful celeb collaboration in the brand’s history.
