Häagen-Dazs Will Make Its Super Bowl Debut in 2025
The effort will be led by new U.S. creative agency partner nice&frank.
3 Tips From Ad Agency Leaders on Adding a Media Department
Shops must invest in expert-level talent—and it's crucial to hire leaders with both strategic and tactical skills.
Effie Case Study: How McDonald’s and W+K NY Executed the Cactus Plant Flea Market Happy Meal
The brand and agency leaned on fan truths to make a cultural moment.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
The Real Reason We Go to Cannes
The annual festival of creativity is a time to feel what it’s like to belong to this industry.
Ad Agency Finances 101: What New Founders Should Know
Despite doing great work, one pain point is how to pivot from being an employee to being a business owner.
IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
Two-time Academy Award-winning filmmaker Ben Proudfoot directed The Final Copy of Ilon Specht, which premiered this month at the Tribeca X festival.
What the Young Lions US Team Learned From Its Cannes Competition
The group of Young Lions came away with invaluable learnings and advice to the industry about elevating young creatives.
Liberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away From Goodby Silverstein & Partners
The brand formerly worked with Bandits' founders at GS&P.
Inside Search Consultants’ Changing Processes to Connect Brands With Agencies
Search consultants are reimagining reviews and making it easier for brands and agencies to partner.
Publicis Conseil, France’s Leading Ad Shop, Is the Cannes Lions 2024 Agency of the Year
The 98-year-old French agency that would become Publicis Groupe nabs top honor.
2024 Serves Up a Star-Studded, Controversial Cannes Lions Festival
In our second Cannes Dispatch, Sir Martin Sorrell and Alexis Ohanian join ADWEEK to share takeaways.
Cannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours
Behind the scenes with the TBWA\Chiat\Day LA creatives repping Team USA.
Mark Read and Mark Penn Defend Meeting With Elon Musk at Cannes
Following Musk's on-stage appearance with the WPP chief, he held a private meeting with CMOs at Stagwell Sport Beach.
What Early Access to OpenAI’s Sora Has Taught David Droga About Creativity
Droga5 founder David Droga is one of the first creatives to experiment with OpenAI's Sora text-to-video tool.
Globant Launches Globant Gut to Compete With the Big Consultancies
Globant Gut Network will specialize in marketing strategy, media, content, marketing technology, design, product and commerce.
