New Study: The Power of Audio and Podcast Ads

DOWNLOAD HERE
  1. Resources
  2. Resource Hub
Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

Read More
Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

Read More
Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

Read More
Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

Read More
Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

Read More
Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

Watch Now
Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

Read More
Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

Read More

Filter By

Type
Clear Search
Case Studies | March 6, 2024

Ai-Generated Audio Ads Drive 10%+ Higher Performance

A case study by Instreamatic and dentsu demonstrated that AI-generated audio ads improved key brand metrics in a campaign promoting a line of laptops for Intel. Generic ads increased brand favorability by 9 percentage points. Personalized ads took it a step further, increasing brand favorability by 22 percentage points.

Read More
Case Studies | December 12, 2023

Podcast Advertising’s Impact on Website Traffic and Conversion Rates

The UK’s largest builders’ merchant, Travis Perkins, was interested in testing podcast advertising as an effective way to reach and engage their target audiences. Having only used digital audio sparingly before, the team at Travis Perkins was interested in seeing the impact of podcast advertising in driving traffic to and conversions on their website.

Read More
Case Studies | September 8, 2023

The Power of Audio in Connecting Brands & their Audiences

Operating in a highly competitive and saturated landscape, a leading CRM and marketing technology platform was seeking data and insights around the efficacy of their audio advertising to increase their brand awareness, favorability, and intent among adults 18+ in the U.S. that listen to a curated set of podcasts. Additionally, they were seeking data and actionable insights

Read More
Case Studies | June 28, 2023

Brand Lift Success Story: Katz Digital & Public Health Initiative

A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.

Read More
Case Studies | June 16, 2023

Proven Measurement Demonstrates Powerful Results for a Leading RX Brand

The marketing team for a prescription medication that treats adults with a gastrointestinal condition was interested in adding broadcast radio to their robust marketing mix inclusive of TV, digital, and mobile video.

Read More
Case Studies | May 19, 2023

Brand Lift Success Story: Katz Digital & National Media Insights

A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incremental lifts to their historically strong TV investment.

Read More
Case Studies | March 27, 2023

Creative Measurement Success Story: Sport Clips | Play Audio Agency

As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed.

Read More
Case Studies | February 28, 2023

Creative Measurement Success Story: Ecommerce Platform

A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.

Read More
Case Studies | December 2, 2022

Brand Lift & Attribution Success Story: When I Work

When I Work leveraged Veritonic's pixel-based Brand Lift and Attribution capabilities to measure lifts among key advertising metrics such as brand awareness, favorability, and intent to take action.

Read More
Case Studies | November 18, 2022

Brand Lift Success Story: TalkTalk | Audio Plus

Leveraging Veritonic's built-for-audio Brand Lift solution, AudioPlus was able to measure the power and resonance of their audio ads among their target audience and optimize them accordingly.

Read More
Case Studies | March 7, 2022

Brand Lift Success Story: Octave Audio

Octave Audio, a collaborative start-up powered by Bauer Media and News UK, wanted to understand the impact of its audience targeting service on the advertising campaigns of two of its clients: one of the largest music streaming platforms.

Read More
Case Studies | December 1, 2021

Brand Lift Success Story: Katz Digital

Amidst a high density of misinformation regarding COVID vaccines, the government of a state with low vaccine rates partnered with Katz Digital to run a podcast campaign with the goal of encouraging favorable perception of getting vaccinated.

Read More
Case Studies | November 11, 2021

Audio Advertising Success Story: Retail

One of America's largest retailers was in search of fast and reliable data that would guide them in deciding which of their creative assets for a national TV campaign scored as most favorable amongst their target audience.

Read More
Case Studies | November 4, 2021

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the Doritos brand, and more on its sound. The brand tested their new sonic identity using Veritonic measurement capabilities.

Read More
Case Studies | November 1, 2021

Sonic Branding Success Story: Miller Lite

With a product as popular as Miller Lite, comes the responsibility of upholding a strong brand identity. To have a sound as memorable as their product, the brand decided upon their new audio logo using Veritonic's measurement capabilities.

Read More
Case Studies | October 6, 2021

Audio Logo Success Story: Pharma

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication consumers.

Read More
Case Studies | July 18, 2021

Audio Advertising Success Story: Mercedes

With female empowerment at the core of their efforts, Mercedes teamed up with women-lead, audio-first company, Wonder Media Network - to highlight underrepresented voices. To ensure their ads were resonating, they ...

Read More
Case Studies | July 9, 2021

Audio Logo Success Story: Pharma

In a sector as competitive as pharma, the brand looked to sound to help cement its standing as one of the leading IBS medications on the market. Building a great sonic brand is a huge driver of brand affinity and recall...

Read More
Case Studies | April 14, 2021

Brand Lift Success Story: Coffee Brand

For a longstanding favorite regional coffee brand, expanding their pool of loyal drinkers in a highly-competitive market is an ongoing process. Marketing to where the eyes and ears are now is obviously part of that process.

Read More
Case Studies | April 8, 2021

Audio Logo Success Story: SmileDirectClub

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication consumers.

Read More
Case Studies | January 4, 2021

Radio Advertising Success Story: Katz Radio Group

In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.

Read More
Case Studies | December 9, 2020

Audio Advertising Success Story: Ulta Beauty

Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.

Read More
Case Studies | May 4, 2020

Sonic Branding Success Story: Bayer

Powered by proof of high-performing creative and precise ad targeting, the pharma giant improves its already high level of consumer trust with its new podcast ads.

Read More
Case Studies | October 13, 2018

Advertising Success Story: Westwood One

Initially skeptical about entering the radio advertising space, this insurance brand worked alongside Westwood One to run tests in efforts to discover which practices are best when it comes to audio advertising, and how data can prove that.

Read More
Case Studies | June 1, 2018

Advertising Success Story: Burlington

As a major leader retail, Burlington values the quality of their content on all channels - including audio. Leveraging the Veritonic platform, this industry giant was able to pinpoint what audio would resonate best with their audience.

Read More
Case Studies | June 1, 2018

Advertising Success Story: Ghiradelli

Despite being under a 24 hour time crunch, Ghiradelli wanted to back their decision in choosing audio tracks with data-backed confidence. With Veritonic's instant predictive scoring capabilities, they were able to get data in no time.

Read More
Case Studies | March 2, 2018

Audio Advertising Success Story: Subway

As a global brand, how do you confidently create and choose content that resonates with multiple demographics across the world? Subway sought out a solution that would solve this dilemma in a fast, effective, and repeatable way.

Read More

Research, Test, and Measure

the ROI of your audio assets.

Request a Demo
© 2015-2024 Veritonic, Inc. Privacy | Terms