Phil Hobden

Eastbourne, England, United Kingdom Contact Info
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▹ I am a dynamic commercially minded leader with a proven track record…

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Volunteer Experience

  • Engage Sales Graphic

    Judge - Engage B2B Awards

    Engage Sales

    - Present 1 year 1 month

    Science and Technology

    The Engage B2B Awards are designed to recognise innovation and excellence across the entire spectrum of marketing and sales engagement.

  • Quartz Network Graphic

    Speaker & Moderator

    Quartz Network

    - 1 month

    Moderator on panel for Online Lead Gen strategy and speaker on 'Sales Leadership'

  • Novicell UK Graphic

    Speaker - Business Online Conference 2023

    Novicell UK

    Speaker for the Business Online Conference 2023 - talking about Social Media And Your Business

  • Don't Panic Events Graphic

    Judge - Global Business Tech Awards 2023

    Don't Panic Events

    Judge for the 2023 Global Business Tech Award from Don't Panic Events

  • Engage Sales Graphic

    Freelance Columnist

    Engage Sales

    Science and Technology

    Guest Columnist for the Engage Sales blog, contributing articles each month.

  • Elite Business Live  Graphic

    Freelance Features Writer

    Elite Business Live

    - Present 4 years 5 months

    Education

    Freelance business writer focusing on lending, leadership and education for the SMB and accounting market

  • Engage Customer Graphic

    Speaker - Sales Engagement Summit 2022

    Engage Customer

    Sales Engagement Summitt London December 2022

  • Engage Customer Graphic

    Speaker - Customer Engagement Transformation Conference 2022

    Engage Customer

    Economic Empowerment

    Speaker - Customer Engagement Transformation Conference 2022

  • Don't Panic Events Graphic

    Judge - Global Business Tech Awards 2022

    Don't Panic Events

    Science and Technology

    Judge for 2022 global Business tech awards

  • Don't Panic Events Graphic

    Judge - UK Business Tech Awards 2022

    Don't Panic Events

    Judge for 2022 Business tech awards

  • Spear : Resurgo Employment Initiative Graphic

    Mock Interviewer

    Spear : Resurgo Employment Initiative

    - Present 5 years 6 months

    Education

    Undertaking mock interviews and panels for young people getting back into work as part of the Resurgo initiatives.

  • Podcast Host

    Eastbourne Threatres

    - 7 months

    Arts and Culture

    One of the hosts of the Eastbourne Theatres podcast - the official podcast for the Eastbourne Theatre (part of Eastbourne Council) talking about the latest shows and events that are happening.

  • Don't Panic Events Graphic

    Judge - UK Business Tech Awards 2021

    Don't Panic Events

    Science and Technology

    Judge for 2021 Business tech awards

  • Podcast Host

    Future Positive Podcast

    - 1 year 11 months

    Host of the Future Positive Podcast from Capitalise

  • Career Ready Graphic

    Local Advisory Board Member

    Career Ready

    - 11 months

    Education

    A member of the local Advisory board for the Career Ready charity working with Bexhill College for the delivery and administration of the Career Ready program.

  • Career Ready Graphic

    Business Mentor

    Career Ready

    - 2 years

    Education

    Business Mentor & Intern Supervisor with Career Ready charity providing support and mentoring for students at Bexhill college as well as working on the local advisor board for delivery of the local career ready program.

  • Ambassador

    Eastbourne Theatres

    - Present 5 years 5 months

    Helping to promote theatre attendance and social buzz for shows put on across the Eastbourne Theatres group. Involves attending roles, reviews for online and local press and traction across twitter, blogs and more.

  • University of Cumbria Graphic

    Stanwix Cinema - Programme Manager

    University of Cumbria

    - 1 year 7 months

    Arts and Culture

    Lead the programming for this Arts cinema as part of the University of Cumbria. From arranging films for the upcoming season to working with marketing to ensure promotion across local area.

Publications

  • The thirst for best of breed technology is great. So, why are there no clear winners in tech firms usage?

    Elite Business

    93.5% of mid size accountancies are following a best of breed approach to adopting new technology...

    See publication
  • Boosting your sales with a podcast - how and why?

    Engage Sales

    Creating a podcast for sales isn’t just a trendy move—it’s a smart, strategic one. If you’re wondering why you should dive into the world of podcasting and how to do it effectively, you’re in the right place. (I have, after all, launched numerous podcasts with tens of thousands of downloads! So, you are in safe hands…)

    Let’s break it down.

    See publication
  • How accounting firms can tackle the capacity crunch with technology

    Elite Business

    Workloads are increasing, driven by growing regulatory complexity and heightened client demands. An ageing workforce is seeing more and more experienced accountants approaching retirement just as high stress, workload challenges and broken partnership models are seeing staff turnover rates increase exponentially.

    See publication
  • Embracing tomorrow: How AI will enhance the work your Accountant is doing, rather than replacing them

    Elite Business

    In the accounting world, there's a mix of excitement and concern over Artificial Intelligence (AI). Will client data stay secure? Are robots going to make ‘human’ accountants redundant? Can advice be automated?

    See publication
  • Picking an Accountant: Care over convenience

    Elite Business Magazine

    Whether you’re just starting out or you’ve been in business for a while, the financial health of your enterprise relies heavily on the expertise and skils of your accountant. While it might be tempting to go for the accountant with an office down the road, basing your decision solely on proximity might not be the best move… instead, it’s worth looking for an accountant who genuinely cares and understands your business.

    See publication
  • Decoding Business Challenges - A Strategic Guide to Becoming Your Clients True And Trusted Partner

    Elite Business Live

    The one thing I’ve learned over my 20 something years in sales is that understanding the genuine challenges your clients face is the cornerstone of establishing a lasting partnership.

    See publication
  • Navigating the recruitment landscape as a sales leader...

    Engage Sales

    As sales leaders, our experience speaks volumes and the strategic decisions we make can shape the future of an organisation. With over 15 years of navigating the intricate paths of sales, particularly within the dynamic SME sector, I recognise the critical importance of assembling a high-performing team.

    But ironically, the one part of a role I find the hardest is recruitment.

    See publication
  • What happens when you say ‘Yes’

    Elite Business

    e are all intriguing questions. Truth be told, I have consistently adhered to a general policy of embracing nearly every opportunity that comes my way, regardless of its magnitude.

    At Know-it, I am occasionally referred to as ‘the Yes man.’ You may recall the release of the film “Yes Man” in 2008, based on the book of the same name by Danny Wallace. In the movie, Jim Carrey portrayed a character who, following a bitter divorce, falls under the influence of a self-help guru urging him to…

    e are all intriguing questions. Truth be told, I have consistently adhered to a general policy of embracing nearly every opportunity that comes my way, regardless of its magnitude.

    At Know-it, I am occasionally referred to as ‘the Yes man.’ You may recall the release of the film “Yes Man” in 2008, based on the book of the same name by Danny Wallace. In the movie, Jim Carrey portrayed a character who, following a bitter divorce, falls under the influence of a self-help guru urging him to say yes to every opportunity for a year. While the film provided a couple of hours of silliness, the idea is fascinating, and I’ve discovered that having a policy of saying yes can unlock doors to new opportunities and experiences that I wouldn’t have encountered otherwise.

    See publication
  • Mastering the Business Tech Awards: Insider Tips from a Judge

    Don’t Panic Events

    I’ve been supporting the UK and Global Business Tech Awards for the past three years as a judge. Being part of this has given me the chance to witness the brilliance of tech entrepreneurs both in the UK and beyond, but equally, I’ve seen potentially great products and results hampered by applications that don’t make them stand out of the pack!

    See publication
  • Rough times ahead for UK businesses: Control the controllables

    Elite Buisness Magazine

    The ongoing surge in corporate insolvencies is a significant cause for concern among UK businesses, and this trend is expected to persist into 2024, echoing the relentless pace witnessed in 2023...

    See publication
  • THE CRUCIAL ROLE OF CRM IN DRIVING A SUCCESSFUL SALES BUSINESS

    Engage Sales

    For years, I resisted the adoption of a certain globally recognised CRM. You know the one – adorned with a prominent logo and often sponsoring flashy sports events. Personally, across numerous implementations, I always found it somewhat lacking in user-friendliness, and more significantly, I struggled to harness its potential as a true CRM. In honesty, its sheer size made it unwieldy and almost unusable.

    See publication
  • SOMETIMES WE NEED TO STOP AND SMELL THE… PROCESS!

    Engage Sales

    In the constant hustle for success, it's easy to get fixated on the endgame, sort of unintentionally brushing aside the rich experiences packed into the process itself. Whether you're a sales bigwig or a professional hustling in the sales game, the allure of hitting those goals can often overshadow the whole (often transformative) journey.

    See publication
  • The truth is most businesses don’t fully ever master one of their most important tools... the sales ledger

    Elite Business

    It may not be as sexy as the latest sales technology or AI led chat bots BUT the sales ledger remains an often-overlooked asset to your business!

    At its core, the sales ledger serves as the meticulous custodian of your business transactions, recording details from client engagements, transaction values, due payment dates, and outstanding balances. In this era of advanced digital accounting, maintaining an up-to-date sales ledger has transitioned from a chore to a far more streamlined and…

    It may not be as sexy as the latest sales technology or AI led chat bots BUT the sales ledger remains an often-overlooked asset to your business!

    At its core, the sales ledger serves as the meticulous custodian of your business transactions, recording details from client engagements, transaction values, due payment dates, and outstanding balances. In this era of advanced digital accounting, maintaining an up-to-date sales ledger has transitioned from a chore to a far more streamlined and easier process. In short – used right it can provide a comprehensive overview which is crucial for effective financial management of your business and can become the linchpin of your financial ecosystem.

    See publication
  • Why SMBs should be closely monitoring both their suppliers and customers

    Elite Business

    The sharp escalation in the number of company insolvencies presents a stark picture of the ongoing uncertain economic landscape...

    Recent data from May 2023, compared to the same period in 2022, reveals a staggering 40% surge in company insolvencies across England and Wales, resulting in the closure of 2,552 businesses in the past month alone. This unsettling trend has been exacerbated by a significant 38% increase in Creditors’ Voluntary Liquidations (CVLs), leading to the shutdown of…

    The sharp escalation in the number of company insolvencies presents a stark picture of the ongoing uncertain economic landscape...

    Recent data from May 2023, compared to the same period in 2022, reveals a staggering 40% surge in company insolvencies across England and Wales, resulting in the closure of 2,552 businesses in the past month alone. This unsettling trend has been exacerbated by a significant 38% increase in Creditors’ Voluntary Liquidations (CVLs), leading to the shutdown of 2,181 companies struggling with unsettled dues to their creditors.

    See publication
  • Be Bold & Stand Out, Or Be Ignored (engagesales.com)

    Engage Sales

    In a world filled with noise (especially the sales industry), it's those who dare to be bold and stand out who can truly make a difference. Mediocrity has never ignited a revolution, but boldness has consistently altered the course of history. As a sales leader, I've come to realise that this principle is equally vital for both me and my team.

    See publication
  • Mastering unpaid invoice recovery: Best practices for business success

    Elite Business Magazine

    Unsettled and unpaid invoices can pose formidable challenges for businesses, particularly small and medium-sized enterprises (SMEs)

    See publication
  • Key trends in the accounting industry right now, and in the future

    Accountex

    As the accounting industry continues to evolve in an era of digital transformation, it’s crucial that we look into what is impacting practices today and tomorrow...

    See publication
  • Unravelling the price puzzle: Mastering the art of the price increase

    https://www.engagesales.com/blog/unravelling-the-price-puzzle-mastering-the-art-of-the-price-increase

    As businesses grow and evolve, you know what's bound to happen – price adjustments! It's one of those things that businesses need to do to maintain the quality and ensure that their innovation game is strong.

    Often, it’s not about the increase itself (our customers will be expecting increases) but it’s HOW we go about communicating and delivering the message. Gerald Ratner wasn't wrong when he described his own jewellery as subpar BUT the way he delivered the message was far from ideal…

    As businesses grow and evolve, you know what's bound to happen – price adjustments! It's one of those things that businesses need to do to maintain the quality and ensure that their innovation game is strong.

    Often, it’s not about the increase itself (our customers will be expecting increases) but it’s HOW we go about communicating and delivering the message. Gerald Ratner wasn't wrong when he described his own jewellery as subpar BUT the way he delivered the message was far from ideal and had serious consequences.

    See publication
  • 6 Sales Books You Need To Add To Your Bookshelf Today

    What sets apart the best performing salespeople and sales leaders? For me, it's their shared desire to continually improve, embrace learning, explore new ideas, and then generously share that knowledge to elevate the entire team. That's one of the reasons why I keep a collection of essential business books right next to my desk, alongside a plethora of audiobooks on my iPhone!

    See publication
  • Mastering ChatGPT for Sales

    Engage Sales

    AI and ChatGPT have taken over the world. No not in a Terminator way (well not yet anyway) but in terms of how we work and interact with potential customers, AI is growing in prominence fast. AI is not just a tool for marketing or product... sales can use the power of AI as well to ensure that we are ahead of the curve.

    See publication
  • How to Make The Most Out Of In Person Trade Shows...

    Engage Sales

    I often come across numerous tips on how visitors can make the most out of trade shows or events. However, it's equally important to discuss how vendors can maximise their experience and achieve a great return on investment (ROI)... after all a good trade show can feed the sales machine for many months to come!

    See publication
  • Why Are Your Team Spending Under a Third of Their Time With Customers?

    Engage Sales

    I was surprised (and a little shocked) to see a report from Salesforce recently that shows that Sales Reps spend JUST 28% of their working week focused on direct customer activity.

    See publication
  • The advice I would give to my 16-year old self

    Elite Business

    When I reflect on where I am today, it’s so far from where I started that I could have never, in reality, have predicted the journey I’ve been on in my career. I’ve had paper rounds, jobs in a local nursing home, tended bar on a ferry (even though I get sea-sick) and also worked in night clubs, all before I fell into sales.

    See publication
  • Who exactly are you hiring? Is any publicity really good publicity?

    Elte Business

    Capitalise Head of Customer Education Phil Hobden looks at how social media, web searches and a person's digital footprint can impact the hiring process and how bad publicity really can be bad.

    See publication
  • The lowdown on the SME Recovery Loan Scheme (RLS)

    Elite Business

    CBIS is dead! Long live the Recovery Loan Scheme! In April 2021 the CBILS loan scheme ended.

    See publication
  • A look at invoice finance

    Elite Business

    In March the CoronaVirus Business Interruption Loan Scheme (CBILS) comes to an end. The unprecedented financial support offered to UK SEM’s across both CBILS and Bounce back loans has seen over 1 million businesses supported with access to government back lending, with over £60bn lent (as of December 2020).

    See publication
  • Education! Education! Education!

    Elite Business Magazine

    At Capitalise, I lead our customer-facing education journey for the thousands of accountants and business advisers we've partnered with - empowering them to support their SME clients with accessing capital.

    See publication
  • Be ruthless, brave and prepared to kill off ‘a loved one’

    Elite Business Magazine

    Don’t be scared to cut your losses if it’s blatantly obvious your most precious idea is heading towards failure. This is the message from Phil Hobden, head of education at Capitalise.

    See publication
  • You’re never alone in times of crisis

    Elite Business Magazine

    Right now, business owners and employees are facing threats such as bankruptcy and redundancy.

    See publication
  • Get Connected… The Right Way!

    Elite Business Magazine

    I have around 11,000 connections on LinkedIn. It’s a reasonable network spanning across several different industries (all connected through finance and banking) and I’m still connecting with new requests each day.

    See publication
  • Don’t let the new normal become the old normal!

    Elite Business Magazine

    The last few months have been hard. Businesses have closed their doors (some for good), the economy has been decimated and lives have been changed significantly...

    See publication
  • Lets Talk CBILS...

    Elite Business Magazine

    Let's talk CBILS. Or the Coronavirus Business Interruption scheme as it's more formally known...

    See publication
  • Be The Best For Your Team,

    Elite Business Magazine

    At Elite Business, we’re passionate about championing new business. Providing fresh perspectives and representing disruptive solutions, we’re interested in the startups and SMEs that are spearheading Britain forward...

    See publication

Courses

  • Communicating More Persuasively & Charismatically Masterclass

    -

  • Lights! Camera! Action! (Using video to sell)

    -

  • Mastery of Public Speaking (Ginger media)

    -

  • Networking with Rob Brown

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  • The Definitive Guide to Revenue Leadership: Design & Build

    -

Honors & Awards

  • Customer Success Awards Finalist - Most Innovative Customer Success Initiative 2022

    Customer Success Excellence Awards

    Most Innovative Customer Success Initiative finalist 2022 for my work at Capitalise

  • Finalist - Best Entertainment Podcast (UK Podcast Awards)

    UK Podcast Awards

    Finalist for the 2014 UK Podcast awards in the subject of 'Best Entertainment Podcast'

  • Combat Magazine Martial Arts Hall of Fame

    Combat Magazine

    Combat Magazine Martial Arts Hall of Fame for services to the martial arts industry.

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