‘All of them suck you in by doing something completely different to other ads on the telly and then reward you for paying attention.’ VCCP’s Executive Creative Directors, Chris Birch and Jonathan Parker, break down three amazingly crafted ads in the latest ‘3 great ads I had nothing to do with.’ Featuring Mother, Leo Burnett UK and BMP DDB. Discover what makes these ads stand out: https://bit.ly/3WJYbuM
Thinkbox
Broadcast Media Production and Distribution
Thinkbox is the marketing body for commercial TV in the UK, helping advertisers get the best out of today’s TV.
About us
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. Its shareholders are Channel 4, ITV, Sky Media, and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support. Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence. In recent years, Thinkbox has won a number of industry awards for its research and marketing initiatives. Thinkbox was named Media360’s Industry Body of the Decade and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won several awards. Thinkbox’s most recent TV ad ‘Happily Ever After’ is the seventh TV ad campaign from Thinkbox.
- Website
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http://www.thinkbox.tv
External link for Thinkbox
- Industry
- Broadcast Media Production and Distribution
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2005
Locations
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Primary
Ground Floor, Holborn Gate
326-330 High Holborn
London, WC1V 7PP, GB
Employees at Thinkbox
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Nigel Girling FCMI
Coach, Mentor, Leader – Strategy, Change, Project & Programme Management – Interim, Consulting, Non-Exec Director
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Simon Tunstill
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Hannah McMullen
Head of Marketing at Thinkbox
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Chris Dunne
Head of Marketing at Thinkbox | Joint CEO at Outvertising | Media Leader's Future 100 | MCIM | Mental Health First Aider
Updates
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There's only 1 month until our friends at Clearcast combine all stages of the clearance process into The Library! Learn more here: https://lnkd.in/eF2gATev
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Our latest case study shows how P&O Cruises partnered with Channel 4 to launch ‘Adventures on 4,’ a two-year sponsorship program that allowed them to navigate audience perceptions and firmly anchor themselves as the UK's leading holiday brand. Learn more: https://bit.ly/3YGDSzV
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Discover an award-winning collaboration! the7stars and People's Postcode Lottery teamed up for a first-of-its-kind TV partnership. TV spots were created by each commercial TV company, showcasing an array of well-known talent, shows and sets to captivate both growth and heartland audiences. Watch this short film to learn more ...
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Hello. It’s Thinkbox speaking, and we’ve done a deep dive into the Telecoms category. In this nickable deck we have: 📞 Explored macro spend patterns 📞 Offered media planning insight 📞 Revealed which advertisers are boosting their TV share of voice Download the full deck now: https://lnkd.in/ghscYf_R
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Congratulations to Johannes Leonardo for bringing home the latest Thinkboxes with their emotive football TV advert for adidas! Steve Marks, senior director, brand communications at Adidas says “During such a summer of sport, TV gives the brand a great platform to reach multi-generations and audience groups.” Runner-ups for this round of Thinkboxes include BBH London in second place for Paddy Power and VCCP in third for Tango. https://bit.ly/3y5N0mH
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T&Pm helps e45 shine an important light on the lived experiences of trans people in this Thinkboxes shortlist. This TV ad, part of Channel 4’s Diversity in Advertising award-winning campaign, invites the viewer into the privacy of a group of trans people’s bathrooms and showcases the unique physical challenges placed upon skin from transitioning. https://bit.ly/4f3eWIu
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Have you listened to the latest podcast by IPA (Institute of Practitioners in Advertising) Director of Effectiveness Laurence Green, featuring Douglas Lamont, CEO at Tony's Chocolonely? This exciting debut episode explores: 🍫 The history of Tony’s 🍫 The importance of creativity to impact business 🍫 How the brand has grown without relying on traditional advertising Listen here: https://bit.ly/3SamWO0