Remarketing Foundations
With Amy Bishop
Liked by 91 users
Duration: 36m
Skill level: Beginner
Released: 4/20/2022
Course details
Ever wondered what happens to people who visit your site but don’t complete the final purchase? If so, you may want to think about taking your digital marketing efforts to the next level with a strategic remarketing campaign. In this course, marketing expert Amy Bishop shows you how to successfully remarket your product site by advertising to people who have already engaged with your business.
Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.
Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Annmarie Foster
Annmarie Foster
Digital Marketing Specialist, SEO, Affiliate, SEM, Email, and Social
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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