Maria Cadbury

Engagement metrics provide valuable insights into digital performance, but they should be seen as a means to an end. Ultimately you need your digital content to make a real-world impact. In our latest article, we look at what impact is, and how it can be measured.

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If you're one of the 47 million adults in the UK who can vote, this election is important for you as an enfranchised individual. But as a marketer, what's the big deal with the next four weeks? CEO James Smith, shares crucial insights on why marketers must adapt their strategies during election periods to maintain advertising effectiveness. Catch up on the article via MediaCat ⬇️ https://lnkd.in/efWMcmW9 #ElectionPeriod #Advertising #StaySmart

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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Elections are some of the rare opportunities where we get to publicly test the quality of our data, panel and methodology in a very public way. I am delighted that we have once again got the UK General Election right, with our MRP model correctly calling 92% of the seats correctly – the same strike rate as we enjoyed in 2017 and 2019. This success is built on three pillars: our innovative spirit, the quality of our panel, and our brilliant expert team. YouGov has always been at the forefront of innovation in the market research space. From being internet-first at our foundation to investing in AI today. YouGov was the first to use MRP modelling in the 2017 general election – a method now used across the industry – and we have continued move the dial with our ‘unwinding’ algorithm. We work tirelessly to have the best, most representative, and most connected proprietary panel in the market. General elections are some of the rare occurrences where we can demonstrate the quality of our panel objectively and on a national stage. Our clients can trust our panel – with all the nuances, intricacies and complexities involved in each election reflected in our diverse, representative, and generous panel. Last, and by no means least, YouGov continues to attract some of the finest talent in data science. Our team transform raw data into insights. Their knowledge of data science, analysis, and development of innovative tools unlocks the potential of the information provided from our panel members. This expertise enables our clients and partners both to glean greater insight into the complexities of an election or meet their own business challenges. I want to thank our political team who have worked extremely hard over the last six weeks to keep the nation informed throughout the election. https://lnkd.in/ejR2DxTr

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While I think we all know who will win the #UKElection, MediaVision used a combination of Metis data, YouGov data and machine learning to predict exactly how much each party will get in terms of share of vote. The recent rise of search demand around Reform is huge and while some will be about more information about a new party does this show the "Trump effect" where people are more likely to search something and tell the polls something else? Would love your perspective on it all. Its another way we are using consumer search data to predict outcomes. #opportunityeverywhere #ukelection #generalelection

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Budgets are short term, OS bosses looking after big scale markets and new budgets could well be financial year so lets just see what the back end of the year provides..... #adspend #businessoutcomes #digitaladspend

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It’s good business practice to “deliver more value than you’re paid to deliver”. We take this approach with Publisher Discovery, but we also help our clients to take that approach with their work. Long-term, consistent utilisation of Publisher Discovery is a worthwhile investment, both for you and your clients. The level of optimisation you can achieve, the ability to process and observe trends in data in a few clicks, and the currentness of the information you can access. All of this, aside from being unmatched in the market, means you can continue to deliver exceptional value to your clients time and time again. We know you’re here to foster relationships, we want to be there to help.

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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Congratulations to the Condé Nast team for taking home the 'Best Media & Publication Subscription' award at the SubSummit Cube Awards last week! Their progressive approach to growing and managing their digital, print, and continuity subscriptions is worth of recognition and and inspiration for the industry. I was lucky enough to sit down with Mike Beaubrun at @SubSummit to dig into the strategies behind this impressive success. Key takeaways and pillars to his organization's retention/growth program: 1. Target the right buyers and shift based on company's needs - Conde's reprioritization of LTV:CAC over pure acquisition/conversion rates has resulted in increased revenue and lower churn - despite fewer starts (signups) 2. Test pricing and offers continuously - recognizing that your best customers are typically those willing to pay more because they see the value 3. Niche experiences- such as Vogue Club - can leverage the power of community to elevate your brand and member loyalty 4. With Chargebee Retention, Mike's teams have gone from not knowing exactly why customers leave, to understand churn reasons and triggering responses designed to retain in the most helpful, relevant ways possible 5. Winback customers after they do cancel - targeted and personalized based on the cancel reason The recognition at SubSummit's Cube Awards is a testament to the power of Condé Nast's value-driven approach to digital subscriptions - starting with a fundamental shift to prioritize the delivery of ongoing, evolving value to customers through exceptional journalism and unparalleled expertise. We're beyond proud to be their partner in driving subscription growth and can't wait to see what the future holds for publisher-subscriber relationships!

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📈 Our Quarterly Media Insights Are Here! Each quarter we partner with ISBA to provide an independent look at the UK media landscape's current state and future #challenges.   🔍 Explore the latest market developments, immediate challenges, and future trends in #media. This report helps #advertisers make informed decisions about their media investments. Click below to learn more! Nick Pugh Michelle Morgado Peter Hanford Bouke de Vries Shane O`Neill Debbie Morrison Mark Gay

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Media Marketing Compliance helped the Association of National Advertisers study the market for 'Principal' (or 'Proprietary') Media, and the results have landed. The report is incredibly thorough and provides great guidance for advertisers. While not a new phenomenon, PM is increasing dramatically and becoming a much more controversial way for Media Agencies to make extra profit at the expense of transparency into their true revenues. Advertisers should take a firm view on whether this is in their best interests.

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If you're like most brand leaders, media is the largest line item in your marketing budget. Yet, despite being your biggest investment, media can feel like a complex puzzle, often managed with a sharp eye on costs rather than growth potential. At ID Comms we see media differently—not just as a cost but as a vital engine for growth. If you want to tap into the full potential of your brand's media investments, your approach must go beyond cost management. We work closely with brands to unlock the full potential of their media investments, leveraging data-driven insights and innovative strategies to deliver tangible brand growth. Brands deserve better media! When brands grow, we all win! #BrandsDeserveBetterMedia #IDComms #MediaBuying #AgencyPartnerships #Media #Advertising

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This is an excellent visualisation from the DMA (Data & Marketing Association) UK of how integral maturing your approach to measurement is to delivering successful business outcomes. If you're not already planning for it, you should be. It will be one of the most significant drivers of future effectiveness for you.

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AI was such a massive part of the day with all businesses, policy makers and partners mentioning the challenges but also the opportunities. We will be making plans to help businesses harness the opportunities Surrey Chambers of Commerce #Support #connect #AI

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Why proactive PR strategies are essential for ambitious B2B brands To maximise media coverage Create the story, lead the story, be the story. Proactively engaging with journalists and influencers ensures your brand is consistently in the spotlight, enhancing visibility and credibility. To shape the industry narrative Lead, challenge and guide. By leading conversations rather than reacting to them, your brand can set industry trends and become a thought leader. Proactive PR allows you to control your brand's narrative and influence market perceptions. Strengthen stakeholder relationships The more I see you the more I like you. Regular, proactive communication builds stronger relationships with stakeholders. It demonstrates your commitment and foresight, making your brand a trusted partner in the industry. To accelerate business growth The more I like you the more I trust you. Consistent media presence and positive coverage fuel business growth. Proactive PR strategies attract new clients, retain existing ones, and boost overall brand equity. Ambitious B2B brands can't afford to be passive. Implementing proactive PR strategies is key to staying relevant, influential, and ahead of the competition. How does your brand lead the narrative - Teddy 👇👇really wants to know?

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The 2024 Media Wrap-Up Report from mmi Analytics by CARMA is now available to download. If you want or need to know how beauty editorial has evolved in the UK since 2019 then this is a must read. Click on the image below

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 🔔 PSA: The early bird entry deadline for the Prolific North Marketing Awards is 2nd July.    In case you missed it, these awards are the North’s flagship marketing event, where we shine a spotlight on the most incredible teams, campaigns & leaders from across the industry.    🏆 33 categories   👩‍⚖️ 20 independent judges  🍾 1 bloody good party Got something or someone you want to celebrate this year?   Save yourself the stress of running around last minute (and some cash) by getting your entry started this week.     👇  Link in comments to browse all the categories (give us a shout if you have any questions) #Marketing #MarketingAwards #ProlificNorth

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