Wavemaker’s Post

Less Cryptic, More Crypto 🙌 Wavemaker ANZ and Landor loved driving alongside Swyftx to activate their new brand campaign The Joy of Financial Freedom 🏍️   They've launched a major video, audio and out of home (OOH) campaign using three compelling stories made possible by Swyftx's breezy customer experience. The OOH campaign features digital billboards, office ads, buses, trams, radio, broadcast, and digital advertising, comprising a core message that centres on inspiring people to pursue simple dreams in epic ways.  Swyftx's CMO, Chris Vanek, said the company's goal is to humanise the concept of financial freedom. "We want to show that joy and time are the real luxuries that come with financial independence," he told AdNews Australia. Full story here: https://lnkd.in/echXKBXk Watch all three stories on their Youtube channel: https://lnkd.in/eC8dtFZg Nice job all! 🙌 #marketingcampaign #brandawareness #storytelling GroupM WPP Wavemaker ANZ

Reflect, Empower, Unite. Protect our Pride 🧡🏳️🌈 Snapshots from Wavemaker Pride events around the world 🎉 And kudos to our clients IKEA & Paramount Pictures for your partnership 🤝 West coast Wavemakers install the iconic pink triangle in San Francisco 🇺🇸 Wavemaker volunteers helped install the iconic pink triangle that overlooks the city during Pride Month. 🏳️🌈🌆 The pink triangle, once a symbol of persecution, now stands as a powerful reminder of the LGBTQIA+ community's resilience and strength. Drag Bingo with Paramount Pictures 🎬 Paramount Pictures partnered with us and Givsly to celebrate Pride with a Drag Bingo extravaganza!  Prizes were sourced from LGBTQIA+ vendors, and donations were raised to support The Ali Forney Center, Transgender Law Center, and The Trevor Project—three incredible non-profits dedicated to supporting LGBTQIA+ communities nationwide. Our US based LGBTQIA+ Employee Resource Group (ERG), Pridemakers, developed and released a Spotify playlist, centred around a genre with deep connection to the Queer community, Disco 🎶 Give it a listen here:  https://lnkd.in/eQnbAAte Wavemaker Italy organized a special event in collaboration with IKEA and local social enterprise Spazio Aperto Servizi, exploring the theme "Feeling at Home", recounting the challenges that many LGBTQIA+ people have to overcome to feel accepted and supported in their community 🏠 Wavemaker UK are hosting a Pride party for the third year in a row, together with incredible LGBTQ+ refugee charity Say It Loud Club (SILC) on the 25th of July  🏳️🌈 Join us at Sea Containers for drinks, music, entertainment, and a stunning evening view 🏳️🌈 We will be creating a space for SILC to celebrate themselves and to show Wavemaker's support for the work that they do. RSVP https://lnkd.in/evQY6K5F #pride #dei #growfearless GroupM, WPP, Wavemaker South Africa, Wavemaker Ireland, Wavemaker US, Wavemaker Italy,

“In my career, I have always been passionate about leading brands and teams through transformative industry change, and this next chapter will be no exception.” We're delighted to announce that Alycia Mason is joining us as Wavemaker US CEO. The former McDonald's and agency executive will lead operations and client portfolio to propel the next stage of growth 🎉 “I am drawn to Wavemaker’s inventive culture and am excited to lead the industry-leading talent who consistently push the boundaries of the modern media experience. Together, we will work alongside our advertisers to achieve stellar business results and meaningfully impact the audiences and businesses they care most about.” #growfearless #leadership #ceo