Joe Copeman

Everyone TV partners with TV sets - but government could help more "Everyone TV – the organisation leading the evolution of free TV in the UK – has revealed multiple new #smartTV brands are joining the Freely line-up with Toshiba, Sharp, Panasonic and Metz all confirmed to offer the new streaming service backed by the BBC, ITV, Channel 4 and Channel 5. The addition of these four new brands means Freely has confirmed six smart TV partners in total. Existing partners include Bush and Hisense, with Freely currently accessible on their 2024 4K smart TV models." Freely is the amalgamation of the UK #publicservice #broadcasters content, although its not clear whether there's only a selection of content found on the #psbs or whether everything you can find on their own #streamingplatforms you can find on Freely too. However, it's already making a mark that they've got agreements with big Smart TV manufacturers. It doesn't seem though that there will yet be an Freely button, rather just an app built into the home screen. However, amongst the brands that have made an agreement with Everyone TV, there are some big omissions, Samsung TV, LG, Roku, Amazon, Google etc. What share of the market do these companies have vs the one that have taken on Freely? It's clear that a majority of smart TV's won't have Freely. Here's where the government in the UK, or a future government via the Department for Culture, Media and Sport, could step in. It could mandate that public service media has prominence on the home screens. It could even mandate a button on controls that would massively increase recognition of Freely and UK public service media, giving them a much needed boost in the fight for relevance against the global streamers. While traditional #lineartv remains relevant, the traditional advantage that psbs had was the primacy on the EPG to always appear at the top. No matter what TV or set-top box, unencrypted or #paytv you would always see BBC1, BBC2, ITV, Channel 4, Channel 5. In the world of #streamingmedia, there is no such requirement or equivalent. The government is playing catchup in many areas, and to support the burgeoning UK creative sector, they need prominence as they have on linear. Government has not supported the psbs enough on this, and it should be top of the list of the DCMS to help psbs. It's not just the PSBs that will benefit, it will be the wider UK media industry. #tvindustry #mediaindustry #television #uk #creativeindustries #freelytv #epg #streaming

1

Here at #TheBridge we consult with content creators and leading broadcasters/ streamers on new and innovative commercial routes to funding for TV, film and programming budgets. Where once long form, linear TV led the way, now gaming first-models are leading IP development and funding can be found in brand partners and VC investment before some commissioning editors come on board a project. As the television industry shifts from B2B to D2C there are multiple routes to audiences for content creators. If you are wondering how to bridge this new world, enter The Bridge Report. 🌉 This resource will serve as a compass for navigating the current turbulent waters of commercial growth for TV producers. It's not just data – it's a narrative of proven models working with producers and funding, programmes and commissions and eastern and western content markets. The report will delve into topics such as where and how to find funding for production budgets and how to work in increasingly global markets. The Bridge Report will provide actionable insights that can help you steer your own success through these choppy changes! Please get in touch if you'd like to know more. 💻🤝 Remember, knowledge isn't power until it's applied. #co-development #co-production #co-operation #content #tvproduction #productionindustry #finance #tv

33

4 Comments

Good piece on current state of play of the broadcast market in the US. Whilst ad supported streaming is growing, it’s not fast enough to offset TV’s decline. The death of broadcast is almost as popular as prediction as the year of mobile. For balance it’s worth noting “Despite the sharp drop in TV ad spending, Mondelez and Hershey remain far-bigger believers in TV advertising than the industry as a whole”. https://lnkd.in/dm2uxb8p

3

7 Comments

Channel 4 is the only major UK broadcaster to have grown TOTAL minutes of viewing across streaming and linear in 2024. This year our streaming audience has grown faster than any of the major streaming-only platforms, with a 32% year on year rise in viewer minutes. You might find that hard to believe as it is not always what we think from the media but it is true. Our long-term strategy of prioritising digital viewing and investing in distinctive, British streaming-first content is bearing fruit. This data shows that we can successfully grow our overall audience by attracting new digital natives and migrating existing viewers to digital platforms. https://lnkd.in/e45vKCPT

370

11 Comments

Interesting update! It's very important to have a common rationale / currency to evaluate Large Screen as a platform that builds magnificence for brand communications with Scale and Interest! #Media #Measurement #Future #Television

21

Quality Over Quantity in FAST Channels Users may have been initially drawn to free streaming services, but they're staying for the high-quality content. Analyst Gavin Bridge notes a slight slowdown in new FAST channel creation, yet growth continues with over 5,000 channels across 18 platforms in the U.S., up by 1,129 from last year. This shift towards prioritizing quality ensures ongoing user engagement and satisfaction. #Streaming #ContentQuality #FASTChannels #MediaTrends #DigitalGrowth

10

Very, very interesting... this could certainly open up a new window for learning and understanding of best practices for TV programming, branding, and ad-sales applied to streaming platforms... creating a new hybrid and innovative playground for decision making, content creation, AI incorporation, commissioning, programming, acquisitions, distribution, revenue generation and so on... Wonder what the "algorithm" is going to say:) The past is always a source of innovation for the present and future! So always look back but not in anger but with curiosity! Let's see what happens... #InnovationMCC

20

2 Comments

Some great YouTube tips here from Graham Swallow in 10 bite sized chunks!

1

1 Comment

So happy to have spoken at Viva Technology this afternoon on lead generation in the media industry. It’s always a complex (but rather priveledged) task to market an organisation with such a diversified revenue portfolio. I shared some thought-starters on how to simplify complex sales messaging in order to tell one coherent story to the market. Got great questions from a very animated audience on how to successfully engage with a c-level audience, renewing an audience of decision-makers post-election, how to manage potential clashes between different sales teams (didn’t really prep for that one), and how to work collaboratively with newsrooms to promote a B2B service. Interested in hearing more? Let me know and we can grab a coffee. #leadgeneration #storytelling #mediamarketing #vivatech #vivatech2024

97

1 Comment

It's IPA Bellwether Report time! The UK's marketing budgets got a nice boost in Q1 2024, keeping up with the growth we've been seeing since Q2 2021, the IPA's quarterly Bellwether Report tells us. This time, the report shows that 24.4% of UK marketing pros upped their budgets in the first quarter, with a net balance of 9.4% spending more - that’s almost the biggest jump we've seen in two years! 💪 It looks like this uptick in spending is thanks to the UK's economy getting better, bouncing back slightly from recession, and dealing with less inflation pressure. As companies start planning their budgets for the next financial year, there's optimism in the air. ⭐ A cool 40.7% of those surveyed are saying they'll put more into their marketing budgets, with only 18% thinking they'll cut back. That leaves us with a net positive balance of 22.8% feeling pretty good about their budget plans for the 2024/25 period. ⭐ Digging into where the money's going, events are the top pick for more spending. A net balance of 18.7% of respondents are planning to invest more in events than they did last year. Main media advertising isn't too far behind, with a net balance increase of 10.1%. .Ella Sagar talks to Paul Bainsfair, Sam Drake, David Grainger and other industry experts for the The Media Leader. #media #adtech #advertising

12

1 Comment

Before you grade your next report, consider our independent campaign oversight analysis for advertisers, publishers and platforms. We have 10 + years' expertise in the connected TV advertising sector. We foster a vibrant developer ecosystem to expand your platform's commercial offerings: 🪄 Test different ad creatives to determine which ad unit performs best with CTV audiences, post campaign ROAS for more impactful campaigns 🏋‍♂️ Benchmark the performance of your CTV platform against industry standards and competitors to identify areas for optimisation 📊 Analyse your content discovery and ACR recommendations on CTV platforms to improve your FAST content visibility and engagement 📺 Grow your Operating System through partnerships with device manufacturers, content providers and other key stakeholders Get in touch to learn more and discover how we can work together to unlock your commercial business potential on connected TV www.ctvma.org.au/research

6

Every company founder has a story to tell, and in the case of the Connected TV Marketing Association, there’s quite a tale to tell. In ‘Beam Me Up, The Future of Smart TV - Battle for Control' (Ch 7), I share with readers the 7 year legal battle and fight to control the CTVMA during the global streaming wars. For those of you who don’t know, there were over a hundred people involved in our foundation, and many of whom are prominent, well known, leading industry figures in entertainment, business, broadcasting, advertising and finance, who will all receive special mentions in my upcoming book #StreamingWars 💣

5

Paris 2024 will be the first edition of the Games to trial an AI-powered end-to-end 8K livestreaming system from OBS into an 8K HDR, 60-frames-per-second (FPS) stream in milliseconds to CTV devices around the world #Paris24

3

𝐌𝐲 𝐅𝐞𝐥𝐥𝐨𝐰 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧𝐬... I've noticed that slightly more than half of the downloads on our new TVREV Special Report on the battle for TV operating system dominance are coming from outside the US, mostly Europe and Asia. Don't sleep on this one. Control over the TV OS is far more important than the so-called "streaming wars" even if it has not (yet) gotten the press. But in the same way the New York Times just disovered "churn" last week, and anyone who was not on top of that wound up with egg on their face (not to mention a serious hit to their bottom line) you'd best be aware of the consequences and fallout from the “OS Wars.” And the best way to do that is to download read our latest Special Report. Which is both free and written in TVREV's engaging and down-to-earth style, which takes complex ideas and translates them to plain English without dumbing them down. https://lnkd.in/ek8yTYAT

49

3 Comments

#ITVX record month - the value of localisation "ITV’s Euro 2024 coverage, along with a new season of Love Island and a selection of new dramas drove record streaming numbers in June for ITVX, with 375.8 million streams across the month, making it ITVX’s best ever month in streaming, up 54 per cent year on year." It's hard to remember almost 2 years when ITVX was about to launch, there were big questions about its viability in an increasing competitive space, dominated by #global #svods #avods However, ITV has taken the #streaming world in the #UK by storm, and keeps going from strength to strength. It had huge success with the Post Office drama Mr Bates vs The Post Office. Now, with the #euro2024 tournament, viewing was always likely to go up, but it's hardly an anomaly, its on the back of consistent strong performance for ITV. "The 19 Euro 2024 matches on ITV in June were streamed just under 84 million times, with the current season of Love Island up to 76 million streams after 28 episodes, which is up 10 million on the comparable point in the season last year. Including streams to previous seasons which are also available on ITVX, Love Island has delivered over 80 million streams across June. New dramas pulled strong audiences in June including The Flash, the DC superhero series and Arrow spinoff, darkly comedic crime thriller Bay of Fires, and the UK premiere of Orphan Black: Echoes starring Krysten Ritter and Keeley Hawes. Commissioned dramas including Red Eye and Douglas Is Cancelled continue to grow and were also top performers in the period." Yesterday, I posted about Tubi's entrance into the UK, and the huge name they bring. However, ITV has a real mix for UK audiences. They have the big films from Hollywood that will always have an audience. They also have UK commissioned series, reality TV, as well as benefitting from years of presence in the market, with its series and shows having ingrained following in the UK, as any local service would. While the #streamingmedia space seems to get crowded, and competition is intense, its easy to think those with the deepest pockets will eventually triumph. That's not the case. Apple TV is maybe the best example, with cash to burn, but has not threatened #Netflix's domination of the SVOD market. Just because big US global streamers set their eyes on the UK, it doesn't mean that they will be successful. #Localisation is the key driver of growth and success across the world, Netflix has invested heavily in local production, and this has helped them maintain their top spot around the world. I predict there will be no global model, Netflix may lead worldwide, but after that, local players will dominate in their markets, beating out some of the global streamers, because they have their ear to the ground, and target their audience, rather than relying solely on mass appeal. https://lnkd.in/efSc6rqh #tvindustry #mediaindustry #creativeindustries #streamingplaforms

18

Sky Media UK and differentology has created a new ADsorption index which shifts the discussion around TV viewing from focusing on eyes-on-screen numbers to looking at whether viewers are actively absorbed in what they are watching. "The way in which viewers watch content involves more than just eyeballs on screen. This new tool broadens and deepens the attention conversation and keeps Sky at the forefront of content and advertising measurement." - differentology CEO Mark James Full story here ➡ https://lnkd.in/emySY8_9 #advertising #attention #marketing

3

⚠ New Feature Alert ⚠ Introducing our new h2x helphub... You can now: ❔ Ask questions in h2x (and get answers quickly) 📞 Speak to one of our team in real time 💡 See recommended design support based on where you are in the app, and what you're designing 🔊 Suggest new features and provide feedback Give it a go next time you're in h2x!

30

4 Comments

Channel 4 streaming up "Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined in June. Additionally, viewing among ABC1s is up 23 per cent in June." It's strange to remember that Channel 4 was under threat only 2 years ago, threatened with privatisation, and wrongly and ignorantly portrayed as a burden on public finances, when Channel 4 is completely commercially funded. It shows what happens when there is an unbiased review, as which happened when Michelle Donelan came in to the DCMS, and decided to support the public broadcaster instead of attack them. The DCMS allowed Channel 4 to innovate, to take ypressure off justifying their existence, but allow them to see how they can enhance their existance. "The data – published as the channel pursues its Fast Forward strategy to become the first public service streamer – also shows the proportion of total viewing via streaming is up by 29 per cent year on year over the first six months of 2024." #broadcasting #publicservice #media #mediaindustry #tvindustry #channel4 #psb #uk #creativeindustries #television https://lnkd.in/e75xWBeh

1