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Marketing Beat
Internet News
West End, England 5,790 followers
Beating the drum for UK marketing professionals.
About us
Beating the drum for UK marketing professionals and keeping the industry up-to-date with the latest news, trends, interviews, opinions and insight. Our news is free and always will be. Follow us now - don't miss a beat.
- Website
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http://www.marketing-beat.co.uk
External link for Marketing Beat
- Industry
- Internet News
- Company size
- 11-50 employees
- Headquarters
- West End, England
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Cavendish Square
West End, England, GB
Employees at Marketing Beat
Updates
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Want to discover some #insights on consumer behaviour in 2024? Join us for our upcoming webinar on 'Decoding the 2024 Digital Consumer' to find out. Sign up now: https://lnkd.in/gUyKTdjE
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Discount retailer Poundland & Dealz is embracing old school marketing with a £30,000 in-store giveaway taking place throughout the summer. The ‘Grand in Your Hand’ promotion follows Poundland's recent doubling-down on £1 lines as it reinforces its commitment to be 'the home of the pound'. “Our customers appreciate the value we provide, and now we’re providing even more fun when shopping with us,” - Anna Hay Full deets here >> https://lnkd.in/e7a5Pddf #discountretail #retailmarketing #promotion
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Sky Sports+ has rolled out a hyperlocal out-of-home campaign for grassroots football fans Designed to build anticipation ahead of the new channel's launch this summer - 83 different assets have been created Full story 👉 https://lnkd.in/gu-kSkVi #marketing #advertising #sport #media Dave Stratton
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Amazon Prime Video undercuts rival Netflix in a streaming ads dogfight Since introducing its own ad-supported tier earlier this year, Amazon has turned the marketplace on its head, outdoing its fiercest rivals Full story 👉 https://lnkd.in/gBG7UUvH #marketing #advertising #streaming #media
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A Now TV ad has been banned by the ASA for ‘misleading’ customers on ad-free tiers Featured on the streaming service's homepage, the ad didn't clearly state which plans included ads as standard Full story 👉 https://lnkd.in/gjQTYGdD #marketing #advertising #banned #streaming Advertising Standards Authority Sky
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Ding dong, Avon calling! As the timeless 137 year old brand embraces omnichannel for the first time, Scarlett Sherriff explores why CEO Kristof Neirynck believed the time was right to break the tried and tested direct-to-consumer model. Read more >>> https://bit.ly/4foTb62
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John Lewis & Partners has supercharged its retail media offer with a new platform The online offering will enable advertisers to create and manage their own campaigns on the retailer’s website Full story 👉 https://lnkd.in/eXaXh_GY #marketing #advertising #retail #retailmedia Epsilon Jemma Haley Alban Villani
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Wieden + Kennedy agency Bodega and Ford Motor Company are tapping in to the #passengerprincess trend across TikTok to showcase hands-free assisted driving technology. "It can be easy for brands to jump into internet culture — but not so easy to do it authentically." - Gabriel Marchi Full story here 👉 https://lnkd.in/epsj-CTh #marketing #advertising #Ford
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Is this the beginning of the end for retail's constant sale ads? The latest move from the Advertising Standards Authority - banning an 'up to 60% off' sale ad from Debenhams - is a warning shot across the boughs for the rest of the industry. Full story here >> https://lnkd.in/envh5ATs #retailmarketing #sale #promotion #advertising #marketing