Good piece on current state of play of the broadcast market in the US. Whilst ad supported streaming is growing, it’s not fast enough to offset TV’s decline. The death of broadcast is almost as popular as prediction as the year of mobile. For balance it’s worth noting “Despite the sharp drop in TV ad spending, Mondelez and Hershey remain far-bigger believers in TV advertising than the industry as a whole”. https://lnkd.in/dm2uxb8p
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📈 Effectv has just released its newest TV Viewership Report, shedding light on the evolving TV advertising landscape. The report underscores the importance of traditional TV as the foundation for a successful multiscreen campaign. With 40,000 campaigns analyzed, it's clear that combining traditional and streaming is the winning formula for maximum reach. Don't miss out on the key takeaways from this report, and stay ahead in the world of advertising!
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There is a shift to separate streaming buys from broader TV ad strategies, resulting in a media buying landscape that looks completely transformed compared to years past. The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See TV.” Take a look at some of the ways TV ad buying is evolving this year and learn more about this shift via Omnicom Media Group. https://bit.ly/49QJRo6
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Check out the latest TV Viewership Report, comprised from viewership data from over 37,000 multiscreen TV advertising campaigns and 14 billion hours of TV viewing in the second half of 2022. Here are some key findings: ▪️ 90% of viewing is live; 68% on cable networks ▪️ 78% of streaming happens on the TV screen ▪️ Streaming is 4x more likely to reach light- and no-TV viewing HHs ▪️ Advertisers should allocate 20-30% of their budgets to streaming and 70-80% to traditional TV to maximize reach with their desired audience Click the link below to view the report: https://lnkd.in/gzksnuJb #insights #communications #digital #needtoknow
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a great preview to #upfronts #streamingtv #influencers #sports and #mediaplanning #mediabuying #ctv #audience #audienceinsights
We were happy to see Kelly Metz from Omnicom's OMD USA at the #BeetRetreat Santa Monica! She shares insights on the status of the media marketplace amid an influx of streaming inventory, including Amazon Prime Video's reported reach of 85 million households early next year, in this interview with Beet.TV contributor Rob Williams. Special thanks to Experian, Moloco and OpenX for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gnzvQvXN) and much more as we interview attendees of this week's Future of TV Advertising Global 2023 event in London. #mediabuying #mediaplanning #mediaagency #streamingvideo #ctvadvertising
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TV advertising is evolving! Explore perspectives from the Future Of TV Advertising Event, which took place in London, on 5-6th December 2023. Teads' Caroline Hugonenc, SVP of Research & Insights, shares key insights on the shift from linear to streaming, the rise of CTV, and strategies to overcome measurement challenges. Read the article>> https://hubs.li/Q02dhM_g0 #AdvertisingInsights #Linear #CTV #TVadbuying #FutureofTV #Measurement #Adbuying
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FOLLOW CONSUMERS, GROW THE BRAND. 2024 is the year to move linear TV budgets to the secondary position, after streaming TV. When combined with retail data, streaming TV can be optimized against meaningful business results like household penetration and incremental sales. Kroger Precision Marketing has been fueling relevant audiences and retail measurements with Roku for 3 years. Read more about it from Roku Advertising: https://lnkd.in/gv3VbmWe #streamingtv #krogerprecisionmarketing 84.51˚ #retailmedia #cpgbrands
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We are so thankful this year for the self-serve platforms of Vibe, Hulu, Paramount+, and Mountain introducing thosands of Agencies and Clients to streaming TV advertising. Mistakes got made. Tests didn’t work. ROAS might have been negative. And there’s a reason self-serve isn’t always best. That’s because buying through a DSP platform on your own is sort of like an orca with training wheels. You can do it, but it’s not the same. When your TV ad campaigns are ready to go BIG TIME, we can help take off those training wheels —-so you can be a Free Willy. ORKA Marketplace and ORKA Performance TV 3,500+ Channels frank@orka.tv #streamingtv #fastchannels #tvadvertising
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It is the perfect time to switch to an online-first approach. Why? Cause tv watch time is lower than ever. 📺 📲 𝗧𝗶𝗺𝗲𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 It’s no surprise to us, but in the recently published Telecompaper report it has been stated that within the first quarter of 2024, the watch time for streaming services was 25%, while live tv only reached 22%. 📈 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝗚𝗼 𝗳𝗼𝗿 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Consumers between 25-35 only spend 15% of their watch time on tv and spend twice as much time on streaming services. 🎯 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? It changes the advertising game. Tv advertising is still effective, but your viewers might not watch tv as much as they used to. With the rising prices for advertising on tv, now is the time to go for an online-first approach. Does your brand believe in the future of digital-first advertising? #commercials #SVOD #grp
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Marketing Executive @ Hubbard Broadcasting- ABC 6 News Rochester MN | Helping Companies Achieve Measurable Results Through Customized TV & Digital Advertising, B2B+B2C, Lead Gen, Recruitment Marketing & Ad Strategies
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As the landscape of TV advertising evolves, we stand at a crucial tipping point where streaming competes with broadcast TV. Are you ready for the turning point? Don't miss out on The Future of TV Advertising Global 2024, where we'll delve into 12 unique themes, focused on navigating this industry-wide transition. Act fast! Secure your spot with our limited launch rate tickets before they sell out: https://hubs.li/Q02G9FzT0 #FTVAGlobal
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Global Strategy Director & Co-founder RE:MOTIVE
2mo‘The end of TV’ is the biggest bullshit being shouted about at the moment (tied with a lot of AI nonsense). TV audiences haven’t nearly declined as much as some advertisers pretend they have. The ROI hasn’t changed (much). What has changed is advertisers religiously following analytics data which don’t measure TV impact properly. Of course digital media is going to look better vs TV in analytics. It lives in the world of data. TV lives in the non-connected world. So its impact is harder to measure. But therefore not lower.