Hannah Kimuyu

It's been a busy few weeks here at OMC/Diversiffi Media..... .. with global DOOH progression,& market maturity top of the agenda. Data reveals that not only is OOH media holding its ground, but projections report it will outpace the UK advertising market growth in 2024/25. Not unexpectedly, this is propelled by DOOH, the convergence of technological advancements, the demands of advertisers, evolving consumer behaviours, & innovative approaches to creativity. The digitisation of assets, enabling dynamic content capabilities & programmatic trading options, redefines brand engagement. It is interesting to explore what opportunities these advancements present for clients/brands navigating audience attention in a cluttered media environment.  Will the flexibility of real-time, contextually relevant messaging extend brand resonance & increase budgetary investment? The integration of data-driven insights & analytics into campaign planning & execution is reshaping the OOH ecosystem. With advancements in technology enabling precision targeting & measurement, clients/brands have access to unlocking new levels of campaign performance and ROI.  Creativity also continues to flourish across both traditional & digital OOH, as clients/brands leverage more immersive experiences to captivate audiences & nurture lasting connections. The changes in consumer movements and infrastructure development are presenting significant opportunities for OOH. Capitalising on the growth of urban environments will broaden reach & campaign impact. As talked about frequently here, the integration of OOH into omnichannel marketing strategies is a pivotal driver of growth. Deliver consistency across multiple touchpoints, OOH is a critical component of the media mix. As long as clients/brands demand it, & their 3rd party agencies structure planning to fully integrate OOH into their omnichannel strategies, advertisers should witness an amplification of brand visibility & engagement The growth potential of OOH media is not to be underestimated. It's a multifaceted opportunity driven by digital transformation, data-driven insights, creative innovation, urbanisation, & integration with omnichannel strategies. Looking inwardly, which I rarely do, the key question is, will these opportunities start to impact OOH market share or are we yet to identify the barrier to progress? Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #mallowners #revenues #dooh#doohadvertising #business #creativity #sustainable #globaladvertising #sustainability #data #OOHMedia #Sustainability#Commercialisation #DataDriven #DigitalTransformation Image: WOW LA

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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Understanding the nuances of #OOHadvertising effectiveness is crucial for maximizing impact. Talon OOH UK's research unveils key insights: simplicity and central placement are paramount, with brand logos noticed only 42% of the time. Understanding viewer behavior and optimizing creatives pre-campaign or mid-flight ensures a stronger impact for brands. 🗣 #OOHAdvertising #CreativeEffectiveness #TalonOOHUK

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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Digital advertising spend is becoming more diverse. Podcast ads, social video and connected TV have made gains according to the 2023 IAB/PwC Digital Adspend report - though Search remains the bedrock. #IABUK #Digital #adspend

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Understanding customer needs is crucial in digital marketing, and AI tools like ChatGPT-4o are game-changers. 🚀 They help predict trends, personalise campaigns, and enhance customer interactions. Want to stay ahead in the digital space? Find out more at alladvertising.co.uk. We're at the forefront of marrying AI with marketing expertise. 👩‍💻 Share if you're ready for AI innovation or comment with your AI questions! 🤖 #DigitalMarketing #AIInnovation #ChatGPT4o

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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Don't know where to start or what are the benefits of 'CTV' ... your not alone! Our latest report helps demystify and offers practical guidance. Please drop me or the team a line if you want to chat but definitely download the report! 👇

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Have you heard the news? 26 is evolving into two specialist brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). Ryan Scott continues as CEO at 26PMX, whilst Guy Hunsworth heads up 26 DX.   Find out about more about the move over on Prolific North: https://lnkd.in/dbvNTxKe    Want to learn more about 26 DX’s offering? Go to https://26-dx.com/  If you’re looking for performance marketing services? Head to 26pmx.com #PerformanceMarketing #DigitalAgency #LeedsAgency

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It’s that time of year again. B2B Marketing have spoken! And that means the UK Agencies Benchmarking Report is back, and once again there's a seat at the table for us among the top B2B marketing agencies in the UK. Sample the full report and league tables here: https://hubs.la/Q02FB5wf0

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🌟 Discover Insights with Our UK Lifestyle Survey! 🌟 We are thrilled to announce the launch of our comprehensive UK Lifestyle Survey. This survey is meticulously designed to provide valuable insights into the preferences and behaviors of the UK population, helping you make informed decisions and craft targeted marketing strategies. Why Participate? Understanding your audience is crucial for any successful marketing campaign. Our UK Lifestyle Survey offers in-depth data across various sectors, enabling you to: •Enhance Customer Understanding: Gain detailed insights into what drives your customers' decisions. •Boost Engagement: Create more relevant and engaging content that resonates with your target market. •Increase Conversions: Leverage data-driven strategies to improve your conversion rates and ROI. Why Choose Us? •Accurate and Up-to-Date Data: Our database is meticulously maintained, constantly cleaned, and updated to ensure the highest accuracy. •Regulatory Compliance: We ensure full compliance with all regulations, including TPS (Telephone Preference Service) and HLR (Home Location Register) checks. •Competitive Pricing: Our pricing is based on volume and selections, ensuring you get the best value for your investment. Take Action Today! Don’t miss out on this opportunity to gather high-quality data and gain a competitive edge. Whether you're in life insurance, home improvement, or any other sector, our UK Lifestyle Survey is your key to unlocking meaningful insights. Contact us today to learn more about how our survey can benefit your business. Let’s transform insights into action and drive your success! Ready to dive in? Get in touch with us today! #UKLifestyleSurvey #MarketResearch #CustomerInsights #DataDriven #QualityLeads #BusinessGrowth #MarketingStrategies #Compliance #CustomerData #UKMarket

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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