26PMX

Team Spotlight💡 John Ward, Business Development Director at 26PMX spoke to The GO! Network about how to gain financial backing from senior executives: “I would highlight how external expertise can address skill gaps, bring innovative perspectives, and enhance efficiency.” Read the full story via the link below! 🔗

Academy Day with Meta, Mitchell & Butlers and Brave Spark🌟 The other week we travelled to London for an Academy Day with fellow MSQ agency ⚡️ Brave Spark Creative Studio and the fantastic Mitchell and Butlers team. With a talk from Meta, we discussed social strategy, best practices for creative and how AI can be used in social content. Read Amy naughton's thoughts on the day🧠Looking forward to the next one! #PerformanceMarketing #Meta #SocialStrategy #26PMX #SocialMedia

Hi everyone! - I'll be taking part in a charity walk from Marsden to Edale (Total of 23 miles) in September in memory of a friend and colleague, Daniella Thackray, who sadly passed away this year following a short battle with a rare form of Cancer. Daniella nominated St. Gemma's Hospice in Leeds for the 26PMX & 26 DX charity of the year and we've been raising money for this amazing charity with lots of different fundraisers. Every pound we raise goes to supporting people at the end of their lives and those they leave behind. If you would like to sponsor me to encourage me through the 23 mile trek, then please donate to my page below. Thank you!

Introducing Beyond the Click, where we will be sharing digital news and views from 26PMX straight to you! In case you missed it: 🍪Google announced its shocking U-turn stance on third-party cookies. 🧠Our very own Kyle Johnson, joined the Internet Marketing Podcast to talk all things paid search and PPC. 🥬In June, PLT deactivated customer accounts due to their 'unusual high returns activity', sparking outrage. Customers now have to pay for returns - is this a step towards being more sustainable? 😖SheerLuxe faced backlash after the announcement of their new AI employee. Keep your eyes peeled for more Beyond the Click content👀

Meet our new starter, Lauren! 👋🌟 Lauren Tong joins us as our new Affiliate Account Manager at 26PMX. Having previously worked here as a Junior Affiliate Exec, Lauren left to go in-house but is back to delve into agency life! Her highlights from working at 26PMX include winning "Best Managed Affiliate Campaign" in the Northern Digital Awards and supporting Hoka in becoming the fastest-growing footwear brand. Read the post to find out more. Welcome back Lauren!😊

We are absolutely thrilled to be sharing some outstanding results on our work with Victoria Beckham.  The SS23 season was a new chapter for Victoria Beckham. We used our customer- centric approach to rejuvenate the brand's marketing strategy, crafting consistent ecommerce growth.  📈 The results? A 99% year-over-year growth rate, with a 75% increase in Q1 2024 compared to Q1 in 2023 We're incredibly proud of this work and the team that worked so hard to get the results, you can read more on Performance Marketing World: https://lnkd.in/e8fVZxHS  #PerformanceMarketing #MarketingStrategy #LeedsAgency #DigitalAgency #CaseStudy #VictoriaBeckham #ECommerceCaseStudy

🍪How does the cookie crumble? In a shocking turn of events, Google has scrapped its decision to abandon third party cookies. After several years of uncertainity, the search giant has announced it is "pursuing a new path for privacy". Having only announced in February that they would be switching off all third party cookies by the end of 2024, this news has caused quite a stir. David McAndrew, Managing Partner at 26PMX shares his thoughts on what this means for digital marketing. Leave your thoughts in the comment section below!

Team Spotlight 💡 Our social media director, Phoebe Dixon has done it again (shared some more words of wisdom). This time Phoebe discussed whether X is the right platform brands, one year after Musk's rebranding of the social media platform. To read the full story, visit: https://hubs.li/Q02Hc-lk0 #PerformanceMarketing #SocialMedia #X #MarketingInsights

A great session with our client, Mitchells & Butlers, yesterday. A full day immersed in social media to help drive strategies forward across their brands. #SocialMediaStrategy #DigitalMarketing #DigitalAgency

Another great guest spot from one of the team! Kyle Johnson joined Kelvin Newman on the brightonSEO podcast: https://lnkd.in/evYNFq3M Tune in for insight into the latest trends and changes across Google and PPC. Find out more about: 💬 The shift from keywords to conversations 🤖 The impact of AI on campaign optimisation 📈 Google PMax campaigns #TheInternetMarketingPodcast #BrightonSEO #MarketingPodcast #MarketingNews #PaidMedia #PaidMediaMarketing