Louis Venter’s Post

🚀 Google Ads is stepping up its game with new features to enhance campaign efficiency! ✨ Key updates include: 🔍 Aggregated misspelled queries in search term reports 🚫 Automatic blocking of misspellings for negative keywords 🏷️ Brand inclusion controls for broad match campaigns 🚀 Expanded brand exclusions for all match types These changes promise to streamline campaign management and boost performance, leveraging Google's AI advancements. How do you see these updates impacting your ad strategy? 🤔 #GoogleAds #DigitalMarketing #AI #AdCampaigns #BrandManagement #SEM #PPC #OnlineAdvertising #MarketingStrategy #TechUpdates

🌐 #AInews: 𝐀𝐝𝐰𝐚𝐧𝐭𝐞𝐝 𝐔𝐒𝐀 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐨𝐫, a cutting-edge AI-powered search engine, to the U.S. advertising landscape. Renowned for its tech prowess and ownership of the Standard Rate and Data Service (SRDS), Adwanted USA aims to revolutionize media planning and buying. Allocator, simplifies the process for advertisers and media buyers to discover suitable digital and traditional ad spaces efficiently. 🔍 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐨𝐫 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: ✅ Optimization of inventory through yield management ✅ Seamless integration with Adwanted MediaPilot or other inventory systems ✅ Customization of inventory based on specific criteria ✅ User customization through machine learning (AI) ✅ Increased efficiency by reducing costs and minimizing time on dead leads 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐧𝐞𝐰𝐬 𝐡𝐞𝐫𝐞: https://lnkd.in/dRQWEH46

Top signals card in a bid strategy report, #googleads. A top signals card in a bid strategy report highlights some dimensions where the bid strategy is automatically optimizing bids for consumers who are more or less likely to convert. Top signals may include but aren't limited to device type, location, day of week, time of day, queries, or Customer Match lists. #google #googleanalytics #searchenginemarketing #advertising #digitalmarketing #martech #adtech #sem #ammanjordan #publicis #unitedarabemirates #ai #googleai #googleads

🙋 Conquering the Digital Real with SEM Machine Learning… Our SEM expert, Antoine Paulet tells us everything we need to know… 👀 In an ever-changing world of #Search #Engine #Marketing, implementing automation and machine learning to your accounts are crucial to staying competitive. By aligning your campaigns and websites to search best practices, you can leverage artificial intelligence effectively. 🔎 As Google’s advertising platforms keep up with the ever-increasing volume of novel search queries, we recommend reducing excessive segmentation of search campaigns to keep your account relevant. Instead, strategically consolidate them to empower machine learning and automated bidding for faster access to valuable data and improved campaign results. 🔭 Streamlined segmentation based on your account’s performance and your available budgets can lead to more manageable control of your account structure. By consolidating campaigns (for example, reducing your account from 20 to 4 campaigns), you can gain better focus and control and avoid common pitfalls that might tank your performance. 💡 With the mandatory shift to #AI-driven campaign types in 2022 and the approaching integration of conversational and generative AI into #GoogleAds, automation has reshaped targeting and control in paid search. For AI-first campaign types (#PerformanceMax and #DynamicSearchAds), it is critical to excel in leveraging the following aspects: ✅ Adding strong audience signals to your campaigns, especially by incorporating up-to-date 1st party audiences ✅ For e-commerce sites, using a high-quality product feed that adheres to best practices ✅ Managing a Google-friendly website that is well-structured, user-friendly, fast, and rich in content 🤔 Ready to outperform your competitors? Reach out to us in comment or DM us to embark on the future of Search!

Great tips from Antoine Paulet via Labelium - Google Ads campaign types, targeting & features have evolved a lot in a short period of time. With the launch of Performance Max last year, leveraging audience signals (quick tip - CRM lists of your past / most valuable purchasers is key to success here), optimized product feeds, and a well-optimized website are essential. #googleads #paidsearch #performancemax

[SMK UPDATE] Google Adds New Gen AI To Performance Max Campaigns Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns 📈 Google says that advertisers who use Performance Max can experience 18% more conversions at a similar cost per action and can help marketers get the best results with less work ✅ Keen to learn more about how you can take advantage of Performance Max and Gemini to improve asset variety and ad strength? 😉 Get the full SMK Update here ➡️ https://lnkd.in/gESY6JT5 . . . #digitalmarketing #socialmediamanagement #socialmediamarketing #SMK #socialmediaknowledge #2024marketingtrends #GoogleAds #PerformanceMax #AIAdvertising #DigitalAdvertising #AdTech #AIinMarketing

Instead of predicting the future, I have decided to take a more pragmatic approach:) - here are my 3 action items for every marketeer in 2024: 1. Data collection - in the last couple of years we have witness so much changes (business forced to update how its measuring success, legal frameworks across the globe, privacy becoming a software products feature / technology changes, Google moving to GA4). With this in mind one of the best investment every business can do is to advance its data collection strategy and current setup. Start by doing a data collection assessment and build a plan based on your current maturity in what to invest in 2024. 2. Evolve your paid advertising from managing campaigns to feeding advertising algorithms approach. With the development of different ML and AI models, ad platforms have been going thought a massive product updates, to allow advertisers to use/benefit more by leveraging those models. Make sure that you have a clear roadmap of how to start using those new features to gain competitive advantage, and stop waisting advertising $. 3. Organic/SEO Growth approach - with the advancements we are all seeing in Gen AI solutions, make sure you have a good understanding and roadmap how you would help your business to preserve and accelerate its organic visibility. #marketing #dataanalytics #seo #advertising

A valuable approach to your marketing efforts this year 👇

Excited to be at Performance Marketing World Unlocked again this year! It was a great event last year with some real experts in the room talking about the nitty gritty of winning in today's emerging marketing landscape. Our Chief Product Officer, Pontus is talking about 3 Ways AI and Automation drives higher ROI for Paid Search. ▶ Pontus Wiehager will present a best practice guide to the main use cases for AI and automation in Google Ads. ▶ He'll also touch on emerging trends and innovation in using AI and automation in PPC such as dynamic price tracking. Come and meet us on a stand and chat all things AI and automation in performance marketing. #aimarketing #digitalcommerce #performancemarketing #googleads

We just tested our Smart Assistant Validation tool on a client site. It identified 2 major elements in their top product that their competitors highlight but they don't. When I read the report I was Gobsmacked. It made complete sense. The penny dropped for the client when they read it too. "We get asked a lot about this" from customers. On site changes have now been made. This should generate more targeted traffic and increase conversions from Google. It also helps us understand what Smart Assistants look for on behalf of shoppers! #ai #seo #ppc #digitalmarketing #marketingautomation #ecommerce