Dagmara Lacka

It’s been long established that OOH supports top of the funnel, but looking at the recent data of tactical programmatic DOOH that Flow City clients run it is becoming apparent OOH as a channel plays an important part in driving sales. As always the devil is in the details with context and location having huge impact on the campaign. #programmaticDOOH #dooh

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Economic Growth Engines Small and Medium Enterprises (SMEs) are the driving force behind UK economic growth, playing a crucial role in innovation and employment. In the UK, SMEs make up a remarkable 99% of all businesses, employing around 50% of the private sector workforce and significantly contributing to private sector turnover. Their agility and creativity enable them to pioneer new products and services, fostering innovation and dynamism in the economy. These dynamic enterprises are major job creators, employing millions of people across various sectors and supporting local communities through increased employment opportunities. By enhancing competition and efficiency, SMEs boost productivity, benefitting both supply chains and larger businesses. Moreover, SMEs extend their impact globally, participating in international trade and bolstering the UK's reputation on the world stage. Despite their significance, SMEs encounter challenges such as limited access to contracts. The Foreign, Commonwealth & Development Office (FCDO) acknowledges SMEs as vital partners in aid delivery and global networks, aiming to enhance SME engagement through the SME Action Plan. As we navigate economic recovery post-pandemic, supporting SMEs remains critical for propelling growth, creating jobs, and fostering innovation in the UK economy. #SMEs #UKBusiness #Investment #EconomicGrowth #Innovation #JobCreation #GrowthEngines #ProductivityBoosters #Resilience #GlobalImpact #UKRecovery.

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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While I think we all know who will win the #UKElection, MediaVision used a combination of Metis data, YouGov data and machine learning to predict exactly how much each party will get in terms of share of vote. The recent rise of search demand around Reform is huge and while some will be about more information about a new party does this show the "Trump effect" where people are more likely to search something and tell the polls something else? Would love your perspective on it all. Its another way we are using consumer search data to predict outcomes. #opportunityeverywhere #ukelection #generalelection

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Fully support the stance of the the DMA (Data & Marketing Association) UK techUK Centre for Information Policy Leadership (CIPL) and Advertising Association. Regardless of the outcome of tomorrow's UK General Election, it is imperative that all political parties recommit to modern data policies. This will ensure the UK can fully harness the power of data-driven and digital technologies which are crucial for economic growth and improved public services. And the pace of this transformation is only continue to accelerate. https://lnkd.in/eR3QXdrA #DataPolicy #DigitalTransformation #EconomicGrowth #PublicServices #UKElection

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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💻 In this new #GFT blog, Alastair Gill provides his insight on the recent AI Summit held in London and whether the field of #AI is maturing quickly enough to grapple with current and future challenges. Read in full here ➡️ https://okt.to/zS4Gq0 #TeamGFT #GFTUK #AISummitLondon #Blog

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The legacy of the Google Universal Analytics to GA4 changeover is that now an eye-watering number of SMEs across a variety of sectors are under-served in terms of data collection, measurement and insights... Businesses have been turning their analytics off completely and 5 years ago I couldn't have imagined anything worse but with the way Google has gone about this...who can blame them? #marketing #data #strategy #analytics #insights

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Ever wondered where the best place to buy domains is? 🤔 Well, its quite subjective but here's a blog on it to help you out! https://lnkd.in/e6ixkDmN #website #domain #businessdomain #domainprovider #domainregistrar #smartastudio

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According to the IPA (Institute of Practitioners in Advertising)'s Bellwether, UK event marketing spend has risen for a ninth successive quarter. Only this time, it's the strongest rise recorded by the influential survey since data collection for event marketing spend began 11 years ago..... ....and it shows no sign of stopping as a majority of marketers predict continued rises in event marketing for this new financial year..... https://lnkd.in/eez_Ta_Z #eventprofs #eventmarketing #powerofevents #eventprofsUK

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As a professional list-maker (amongst other roles) I love to see a list of things and even better - a list of things where Velocity Partners is featured. We've been looking at these benchmark reports for a long time and it's interesting to see that they've included even more subcategories for agencies to fall into. Seeing those buckets now I want to go back and see what questions we were asked driving those sub categories...but all of that to say - I'm thrilled we're on the list for content and thought leadership specialists 🎉 #b2bmarketing #b2bagency

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

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The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising

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Greatly looking forward to speaking at the China-Britain Business Council consumer masterclass next week. 💡 I will discuss how UK brands can plan and deliver Chinese digital marketing that engages and inspires today's Chinese consumers and increases sales. 🤔 If you are a UK brand that is looking to enter China or is looking to increase sales from your Chinese consumers, this event is for you! To secure a space, click the link below ⬇ Emerging Comms #chineseconsumers #chinamarketing #B2C #chinesesocialmedia

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📊 How Many SMEs Are in the UK? Discover the Numbers! 📊 Small and Medium-sized Enterprises (SMEs) are the backbone of the UK economy, driving innovation and growth. Curious about the current landscape of SMEs in the UK? Our latest article breaks down the numbers and provides valuable insights. #SMEs #UKBusiness #SmallBusiness #EconomicGrowth #BusinessInsights https://lnkd.in/eZEWF9eQ

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Well done Instinct Digital and Cassian Scott Stephen Maynard Great traction for the ambitious growth plans at Instinct Digital - “We are delighted to partner with AlbionVC on the next stage of our journey,” said Cassian Scott, CEO.  “Our prestigious clients are fundamental to our success, along with our partners and team who have enabled Instinct to build a product that has the potential to become the benchmark in investment communications and reporting for investors." see Morningstar Synpulse Marouane Bakhtar #fintech #assetmanagement #assetmanagers #investmentmanagers #wealthmanagement #reporting #investors

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The B2B Marketing UK Agencies Benchmarking Report is back for 2024.   Read all about our CEO, Ben Fox’s take on B2B brands’ quest for the holy trinity in agency partnerships, learn how we create opportunity for global B2B tech brands in our agency profile and see where we placed in the agency league tables by downloading the full report here: https://lnkd.in/eX57nJj7   #UKABMR #B2BAgencies #B2BReport

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Budgets are short term, OS bosses looking after big scale markets and new budgets could well be financial year so lets just see what the back end of the year provides..... #adspend #businessoutcomes #digitaladspend

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