Dagmara Lacka’s Post

The media effectiveness road map brought to you by Analytic Partners’ Paul Sinkinson & the brilliant Tara Coverdale. Talk to us about accessing the full report which covers: ➡️ OOH’s contribution to ROI ➡️ Most effective media mix ➡️ Performance of classic and digital ➡️ Retail media ➡️ Regional ➡️ Creative ➡️ OOH for Brand, launch, conversion ➡️ Demo vs buyergraphic

Introducing oOh! outcomes - our new data-led campaign planning and performance suite, providing brands with behaviour-based data across 800 buyer segments. oOh! outcomes offers detailed insights into your total campaign performance, including sales uplift, conversion of new and existing buyers; market share shift; and uplift in brand and category buyers. We’re not only making it easier for you to access data from our partners, Unpacked by Flybuys and Westpac DataX, but we’re also offering customers who invest a minimum 50% of their media schedule with oOh! access to this data for their entire media spend.

Retail media is a truly full-funnel opportunity. So how can we measure beyond just the sale? In a recent article with Adwanted UK's The Media Leader, Simon Lonsdale reviews the importance of accurate #retailmedia measurement and how retailers should define success: https://lnkd.in/e7r_yJsg

Our CEO, David Pollet's perspective on the future of #retail media was featured in ADWEEK. Check out the full piece to learn more about how #marketers can utilize the #adstock effect to gain a more nuanced understanding of their #advertising efforts over time, and across channels. #mediastrategy #attribution #adtech https://lnkd.in/eXqruaPs

Great article by Simon Lonsdale on how retail media can positively impact the whole funnel from awareness through to conversion. Yes, retail media has always offered fantastic, measurable ROAS but it also has the ability to influence and engage at the top of the funnel and so drive a wide range of marketing objectives. #retailmedia #datadriven #closedloop

Retail media advertising is projected to be a +$55 billion business by 2024. So, what can brands and retail media networks do to make the most of this valuable tactic? Cadent's Matthew Lantier, Senior Account Executive, shares how retail media is shaping the ad industry, the importance of first- and third-party data, and why RMNs need end-to-end solutions for cross-screen media activation. https://ow.ly/WkGe50Q3eP3

Unlocking Growth: Elevating Out-of-Home in Media Strategies 📈✨ The latest findings from Benchmarketing reveal the powerful impact of boosting out-of-home allocations in media plans. From driving sales to igniting brand recognition, the results speak volumes. Let's reshape media strategies together! #OutOfHome #MediaEffectiveness #BrandGrowth #strategicmarketing #mediastrategy #mediaplanning #mediaagency https://lnkd.in/gbRCyUxA?

After seeing the System1 research, I couldn't help but poke around our large database of adstocks to see if there was any data backing it up. Turns out, there is. Adstocks shortening show the OOH channel increasingly being executed for the short-term promotions. But by and large, we need to remember that solid, distinctive and long-term assets remain by far the best performance asset a brand can product. OOH is no different. Read my take here (with thanks to the WARC team for helping us get this up):

Thoughtful Opinion piece from our CEO and C0-Founder, Henry Innis. [3 min read] "For all the talk of precision in market mix modelling, most models do not vary over time and do not detect how marketing effectiveness is fundamentally changing based on creative."

Hear from Pedro Ramos, Head of eCommerce at Havas Market UK, on how to navigate the shifting landscape for brand strategy and media planning by investing in the growth of retail media. 📈 Read the full article on AdForum below: #MeaningfulShoppingExperiences