#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 🧖🏼♀️Major shifts in beauty and personal care habits mark #GenZ’s transition to young adulthood https://lnkd.in/de_MirdJ 📌Meta's #ConsumerMediaMeasure study: Maximise ad effectiveness in Southeast Asia https://lnkd.in/dgBJJNjm 👁#BrandFootprint Vietnam: Decoding brand choices https://lnkd.in/dnCxbrQy 💄Worldpanel by Kantar at #CMRI Forum: Insights into Beauty and Skincare Market in Taiwan (Mandarin Chinese) https://lnkd.in/dVBwJy3X 🛍Most Chosen #FMCG brands in Latin America (Spanish) https://lnkd.in/dKiZ7RNR 🥤The Coca-Cola Company-Cola remains the most chosen brand by Mexicans (Spanish) https://lnkd.in/dcBg4Ajk 👁Eye Makeup: A Growing Trend in Colombian Households (Spanish) https://lnkd.in/dmNuwGX6 🛍Brand Footprint report France: access the complete analysis (French) https://lnkd.in/d6ezj3Qn 🍟Ready-to-eat food, the Portuguese category of 2023 (Portuguese) https://lnkd.in/d86uSyrh ❓ Did you miss last week's summary? Check it out here https://lnkd.in/dAkc2MU4
Worldpanel by Kantar
Market Research
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
About us
Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
- Website
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http://www.kantar.com
External link for Worldpanel by Kantar
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- FMCG, Impulse products, Beauty and Personal Care, Fashion, Telecoms, Entertainment, consumer behaviour, market research, analytics, consumer panels, ecommerce, retail, brand footprint, omnichannel, CPG, consumer goods, consulting, surveys, innovation, consumer insights, SVoD, marketing, inflation, coping strategies, GMS, and grocery market share
Locations
Employees at Worldpanel by Kantar
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Guillaume Bacuvier
Chief Executive Officer - Kantar Worldpanel and Independent Director - CCEP and Berger-Levrault
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Jason Yu
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Catarina Cordas
Business Insights Director @Kantar || Private Label Consultant | Consumer Insights | Bring data to life to empower informed decisions.
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Kurt Barnhart
VP Strategic Communications at ContentOne Development, Inc
Updates
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Age may only be a number, but it’s young consumers who are redefining the beauty market. Inspired by powerful influencers on TikTok, YouTube and Instagram, the teen and tween skincare craze is set to continue. But with the #beauty playbook being rewritten, beauty brands have a duty of care to guide young consumers with integrity to ensure healthy habits from an early age. Read more from our expert Josie O'Brien, in our latest #BrandFootprint ranking of #MostChosenBrands about the influence of #GenAlpha and #GenZ on beauty brands: https://lnkd.in/dgNhe6ud
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⚽️Although subscriber acquisition is harder to come by in Europe compared with the US, 22 million American households identify themselves as sports fans but, surprisingly, 12 million currently have no access to any sport streaming service. Meanwhile in Europe, consumers in Great Britain, Germany, France and Spain are now happily embracing streaming as their core sports viewing medium, with football/soccer leading the way as the most popular sport in the continent. As sports become more fragmented in Europe, consumers need to subscribe to a range of services to actually access the coverage of sports and leagues they want. As a consequence, this audience spends 88 euros a month. A real investment which places them as a valuable audience to target. Read more on the evolution of live sports viewing and reach out to our #EntertainmentOnDemand experts Andrew Skerratt and Isaac Redhead https://lnkd.in/d2vCTGr8 #eurocup #eurofootballcup #vod #svod
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On average, brands lose 50% of their buyers each year. It's essential to understand the behaviours of recent gains or losses in your customer base as well as those who choose competitors over your brand. This insight will guide enhancements to your #brandstrategy and activation. With the Brand Levers in PanelVoice #survey solution, we make it easy for you to know how shoppers view your brand by using Levers, such as: 👉 Identify your buyer targets which can provide you the most growth potential 👉Compare the attributional difference between target buyer groups 👉Derive the factors lead to a recorded purchase Uncover the people behind the trends and find additional buyers now 👉https://lnkd.in/efjAx6vY #WorldpanelDecoded #ShapeYourBrandFuture #mrx #FMCG
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Every brand wants to win new shoppers. But which #FMCG categories gained the most shoppers in 2023 according to #BrandFootprint, an analysis of the world’s #MostChosenBrands? To find out more, take a look at this year’s rankings: https://lnkd.in/evPuS6W
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In the dynamic markets of Southeast #Asia, selecting the right media platforms is crucial for converting communications into sales, especially in the #FMCG #CPG sector. With rising costs and higher margin demands, businesses must carefully evaluate their marketing spend to ensure maximum return on ad spend. A recent #CMM study commissioned by Meta highlights the performance of various media channels in delivering ROAS, reach, frequency, and synergy across #Thailand, the #Philippines, #Indonesia, and #Vietnam. Understanding these metrics is essential for brands aiming to achieve their campaign objectives and drive sales in this competitive region. Access the the full report and reach out to Windy Anggayasti for further information. https://lnkd.in/diWzVcd8
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#GenZ is reshaping the beauty landscape, defying beauty stereotypes, and expressing individuality unlike any previous generation. "Get ready with me" and other short TikTok introductory catchy phrases are igniting a revolution in personal care routines and leading Gen Z consumers to demand more from their skincare products. 👩 Over 40% of women aged 18–24 use face wash products to remove makeup rather than specific makeup removers. They also seek an average of 3.5 benefits per facial cleansing occasion, compared to 2.9 among teens, according to Worldpanel by Kantar's Usage Care panel data. Find out more about Gen Z’s behaviours and contact our expert Ashley Kang for additional insights: http://surl.li/uciwmb
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Worldpanel by Kantar gathers the most detailed picture of what consumers really do. We decode every behaviour to provide a multidimensional view of your consumer and better inform your strategy. We capture both buyer and usage behaviour – in-home and on-the-go – from online and offline channels. Visit the Worldpanel website for more insights: https://lnkd.in/d_aq8nrQ #WorldpanelDecoded #ShapeYourBrandFuture
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In a chat with Dan Milmo at The Guardian, our #EntertainmentOnDemand expert Dominic Sunnebo suggested that the likes of Netflix, The Walt Disney Company's #Disney+ and Now TV will not be fazed by Tubi’s arrival, but it will increase pressure on rivals in the free, ad-funded space. “Those players have had fairly easy growth until now,” he said. Access the complete article: https://lnkd.in/dJcBnzCA
Can Murdoch’s Tubi repeat its US success as it launches in the UK?
theguardian.com
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#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 🧃Asian consumers up their #grocery spend by 3.5% – with a 9% rise in #beverages https://lnkd.in/eJUSNNUv 📉FMCG sector in Mainland China settles into low growth reality https://lnkd.in/d9shBdNW 🍜Nestlé's #maggi leads the ranking of the most chosen #FMCG brands in Malaysia https://lnkd.in/dJ62m5Gd 🏆#Indomie tops the ranking of the most chosen #FMCG brands in Indonesia https://lnkd.in/dhPrVrDF 🐶Four key trends driving the Taiwanese #FMCG market: convenience, health, beauty, and pet care (Mandarin Chinese) https://lnkd.in/db_DJCXc 🍕Fast Food consumption increases in Brazil in the first quarter of 2024 (Portuguese) https://lnkd.in/dzeCTaKZ 💰Brazilian baskets showed a 7.8% increase in units per trip in the long term (Portuguese) https://lnkd.in/dA-xjZB5 🧺The consumer basket in Peruvian households showed a rebound in the first months of the year (Spanish) https://lnkd.in/ddif-xZS ❓ Did you miss last week's summary? Check it out here https://lnkd.in/dmdeR3hD
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