World Media Group

One of the World Media Awards's specialist categories is for Brand and Media Owners. This is designed to recognise that when brands and media owners work together on content initiatives, special campaigns, events or other partnership-based promotions, the effective uplift for both brands can be powerful. Last year, we had entries from BIRKENSTOCK and New York Times Advertising, DP World and Economist Impact, Kyndryl and Economist Impact, and Target and REMEZCLA. Our jury will be looking for clever brand partnership matches, innovative thinking and effective implementation for an international audience. Do you have a campaign that meets the criteria? Find out how to enter here: https://lnkd.in/eUAppVrV #Content #Awards #Brands #Publishers

Introducing the World’s Greatest Places of 2024—100 extraordinary destinations to explore https://ti.me/3WBdp51

“No, I don’t think AI can do creative things.” In his newly published book, Mastering AI: A Survival Guide to Our Superpowered Future, Fortune AI editor Jeremy Kahn explores this new tech-infused reality and what should be done to avert the inevitable pitfalls. We asked New Yorkers if they think AI can do their boss’s job. Here’s what they said. “My boss is too hands-on, so no, AI couldn’t do that.” Read more here: bit.ly/4cEdcnl

BBC Studios has named Zai Bennett as new CEO and Chief Creative Officer for BBC Studios Productions, BBC Studios’ global content-making division. 🤝   Bennett’s remit - that will span the company’s UK and international production units (including the world-renowned Natural History Unit), owned labels and invested indies across its Global Entertainment, Factual, Scripted, Kids & Family and Audio genres - will see him bring a creative-first approach to driving the production business forward.    He will be tasked with building high value, distributable IP, maintaining BBC returning series and key brands, securing new commissions - and expanding BBC Studios’ international format pipeline through development capabilities in existing markets as well as expansion into new territories. Retaining the producer’s position as provider of scale original streamer series, whilst also continuing to be the biggest supplier of content to the corporation, will also play a crucial part in his new role.     He joins from Sky where he is currently Managing Director of Content and will take the reins of the UK’s most awarded production company, with BBC Studios Productions responsible for seven of the top 10 performing shows in the UK across 2023.    At Sky, Bennett is principally responsible for its portfolio of entertainment services such as Sky Atlantic and Sky Max, Sky’s premium brands, Sky Cinema and Sky Kids as well as Sky’s Free To Air services like Sky Arts. He has ordered hugely successful award-winning dramas, such as This Is England, hit comedies like Brassic and popular entertainment like Rob and Romesh Versus (to name a few). Bennett took Sky Arts FTA in 2020 helping make the arts more accessible for all and launched Sky’s factual services like Sky Documentaries which recently won the factual BAFTA for the second year in a row for Lockerbie.    Zai has also held senior roles at Channel 5, ITV and the BBC. You can read more about the appointment and Zai's incredible CV here: https://lnkd.in/gdxTPheW   He takes up his new position in November and will report into CEO Tom Fussell, joining BBC Studio’s Executive Committee.

Katya Ionova, Head at Creative Strategy and Global Brand Partnerships at Business Insider, explains what excites her about AI, how it can help marketers and why this is different from other tech hype-cycles we've been through. #AI #ContentMarketing #Publishing

I love sequential messaging. It's such a clever way to weave a story. And these Time covers are a masterclass in doing that. The first was published a few weeks back. The second was published yesterday. Scroll between them to get the full effect. But while the combination of them is brilliant, each of image tells a clear story on its own. The same principle applies to sequential brand ads. We can't rely on multiple exposures to land a single message.

“We're appalled at the 16-year sentence…all of this is based on false charges, a sham trial and lies.” Almar Latour, Publisher of The Wall Street Journal and CEO of Dow Jones, joined PBS Newshour anchor Amna Nawaz to discuss last week’s wrongful conviction of our colleague, WSJ reporter Evan Gershkovich. Evan has been wrongfully detained for 483 days–each day an outrage. We will not rest until he is home. Please continue to share Evan's reporting and the latest updates on his case by visiting wsj.com/Evan. You can watch the interview here: https://lnkd.in/eNbSmTQa #IStandWithEvan #JournalismIsNotACrime

Great column from Omar Oakes at The Media Leader UK, on the need for trusted media, the hypocrisy of advertisers supporting X, and the insanity that is 'brand safety'. Great to see Conscious Advertising Network's Jake Dubbins quoted on potential solutions too. Here's an even simpler solution - invest your advertising budgets in trusted, regulated media outlets staffed by professional journalists. Easy. #trust #brandsafety #journalism

We asked some of our World Media Award judges what they'll be considering when evaluating this year's campaign entries. Tom Sutton, Global Head of Brand Positioning at Tata Consultancy Services, tells us four things he'll be looking out for when shortlisting the finalists for 2024. Do you have an international content-driven campaign that you're proud of? For more tips on how to create an award-winning entry, head to: https://lnkd.in/eUAppVrV #Awards #ContentMarketing #InternationalAdvertising

In one of our recent panels on the Value of Trusted Journalism in 2024, Daniel Wong-Chi-Man, Global Service Line Leader, Audience Measurement at Ipsos, talks about how the world has become more polarised during what Ipsos calls the 'restless decade'. You can watch the full panel on Marketing in a Polarised World, hosted by Jamie Credland in partnership with Washington Post Advertising, along with the other panels in this three-part series here: https://lnkd.in/etgiYTa7 #TrustedJournalism #Marketing #Cannes24