The Media Leader UK reposted this
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
Writing a weekly column is risky because it comes with a big opportunity cost of time and energy. I'm very grateful to those who read, comment and share it. If no one reads what I write, then I'm failing professionally. LI and other #social media are powerful platforms to promote our content but it's wrong to equate them with 'media owners' which bear risk by creating original content. Should platforms do more to support content creators instead of only pay them on ad-revenue share and claiming they are "substitutable?" My column this week for The Media Leader UK asks you to think about how important risk is to the business of #media. The automation and professionalisation of creating content and buying #advertising has made us much more uncomfortable with risk. Media needs a healthy amount of risk to survive in the long-term. Read, comment (privately to omar.oakes@uk.adwanted.com) or publicly here, and SHARE if you think it's worth sharing! https://lnkd.in/e8jH2zfv