Uncharted

We have been overwhelmed by the support and positivity we've received since opening up, and are now going to offer some inspiration and intelligence to those supporting us, in return. We are calling it COMPASS and it’s where you will find insights and observations about the future of brands, creative and technology as well as some tactics you can put in action straight away to accelerate toward the future. The first of these, “5 Ways to Defy AI Bias” is locked and loaded up there right now: a subject close to our hearts. In a few, eminently nickable, slides we will outline what causes AI Bias, why it matters and 5 ways you can prevent it putting your brand at risk.  Because we believe there should be no AI without DE&I. To access this, and future briefings, we are going to ask you to sign up, but having done that we won't pester you. We will only mail when there's new inspiration up there, when we have BIG NEWS, and when we can offer you something special to attend or read. So, do join us here and let's create the future together: https://lnkd.in/ex4AG8wh

Speaking on stage with these amazing creative people was an honour! 🙌 People came up to me afterwards saying... How "it was so inspiring" and "very engaging and insightful". I'm glad our conversation was able to have an impact on those in the audience 🙌 This is one thing I really love about public speaking. Regardless of if the room has hundreds of people in it (like this one), or only ten people, you never know how much of an impact something you said can have on a listener's life. Even those who weren't in the room felt the impact and were unhappy that they missed out! Thank you to these amazing people for their valuable contributions (In order of seating)... ↳ Rory Sutherland - Vice-Chairman @ Ogilvy ↳ Laura Jordan Bambach - Founder and Chief Creative Officer @ Uncharted ↳ Christoff Taylor - CEO and Co-Founder @ Young Creators UK ↳ Charlene Chandrasekaran - Creative Partner & Joint Exec Creative Director @ The Or ↳ Nhu Huynh - Company Director @ Young Creators UK I could go into what each person said, but then this post would turn into an essay 😂 And of course thank you to Dina Green, Jeremy Green, Sara Maddocks and the UK Creative Festival team for making this festival of creativity all possible. The cherry on the cake was the Creative Circle Awards in the evening and the after party afterwards! See you again next year 😉 p.s. if we didn't get the chance to speak, feel free to shoot me a DM! #ukcreativefestival #ukcf #publicspeaking #panel #creativecircleawards

We’ve arrived! 🎉 The first Uncharted official stage slot at Cannes Lions 🦁 A packed house today, with Laura delivering thought-provoking words on creativity. Her key message:  “Be a ruthless optimist” -      More Optimism: Creativity thrives in an environment filled with positivity and hope, yet lots of brands and creatives are scared right now. Let's focus on building an optimistic outlook and on creating powerful ideas which can make a difference and drive growth. -      Fully explore AI: What’s happening in the world right now with technology is really exciting. But you need to throw yourself into it, play with it and explore it in order to understand how to best use it. To get the most out of AI creatively takes both time and curiosity. -      Look beyond the obvious: Embrace culture and passions. The number one thing which increases brand trust is in fact entertainment. Our role is to solve problems in really interesting ways. This is how we can make the work better. & above all … set out without fear! Cannes Lions International Festival of Creativity #CannesLions #Creativity

📣 Exploring selling D2C in social? Wondering if there’s a more effective and culturally impactful approach beyond using basic influencer marketing or just adding a buy button? Then don’t miss our webinar, where we will be exploring the future of social commerce. Our partners Tug Agency will be hosting us, along with Pinterest specialists, to inspire effective ways to secure sales as well as love on social platforms. Expect some new ways of looking at this channel, some inspiration for how you can make your content irresistibly shoppable and some smart ways to get started if you haven’t already. It’s part of our mission to help brands set out without fear in uncharted waters, and we really hope you can join us: Fast Forward Commerce: The New Era of Social Selling  📅 Weds 12th  June 2024, from 12:00 PM to 1:00 PM Secure your spot 👇 https://lnkd.in/e7YqX66D #SocialMedia #Advertising  #DigitalMarketing #D2C

Today, we're proud to announce a new partnership, with Sherry Collins and Pitch Futures. The Pitch Fanzine's programme to connect global creative industries with Jamaican talent, teach and mentor young people and unleash the creativity of Jamaica to the world. And so much more! Laura Jordan Bambach is a Pitch Pioneer of Jamaica and will be taking part in May's pilot Pitch Futures Creative Jamaica Hybrid Class sharing knowledge with our future talent on: What is AI? You can read more about our partnership here: https://lnkd.in/erj4EGNy

Our brilliant Hannah Hattie Matthews spoke today to a full house at Advertising Week on Defying Bias in AI for marketers. It's something that we care deeply about at Uncharted, as we build our agency for the future, and a commitment that we share through our partners too. Shout out to Obsolete.com in particular today for their commitment at the forefront of this topic. If you missed the talk, you can use the QR code in this photo, or visit https://lnkd.in/egqfiwdB

We have been overwhelmed by the support and positivity we've received since opening up, and are now going to offer some inspiration and intelligence to those supporting us, in return. We are calling it COMPASS and it’s where you will find insights and observations about the future of brands, creative and technology as well as some tactics you can put in action straight away to accelerate toward the future. The first of these, “5 Ways to Defy AI Bias” is locked and loaded up there right now: a subject close to our hearts. In a few, eminently nickable, slides we will outline what causes AI Bias, why it matters and 5 ways you can prevent it putting your brand at risk.  Because we believe there should be no AI without DE&I. To access this, and future briefings, we are going to ask you to sign up, but having done that we won't pester you. We will only mail when there's new inspiration up there, when we have BIG NEWS, and when we can offer you something special to attend or read. So, do join us here and let's create the future together: https://lnkd.in/ex4AG8wh

We were thrilled when The Drum asked us into their studio to talk everything Uncharted. You can watch the full interview and hear about us, how we came together and what our vision is with Hannah Hattie Matthews Fern Miller and Laura Jordan Bambach here: https://lnkd.in/evpZNPJq