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📖 The Ultimate Guide to Agency Operations - free download From project management and client communications to financial oversight and human resources, well-managed operations are the backbone that support every successful campaign and satisfied client. Operations help to mitigate risk, enhance productivity and foster a collaborative environment where team members can thrive. By minimising operational bottlenecks and optimising workflows, agencies can focus more on delivering value to their clients, fostering long-term relationships, and driving sustainable growth. This comprehensive guide is specifically crafted for you, to streamline operations, enhance efficiency and boost profitability. What we cover: 🔄 How to systemise your agency (this will save you hours!) 🛠 The best project management tools for agencies 🧠 Productivity hacks for you and your team 🤝 Best practices for client communication 👨🏫 Leadership operations 👥 Fostering a positive team culture in your agency Download the guide: https://hubs.la/Q02GxfrD0 If you're an Agency Collective member, the guide is available in the Hub!

Events... in summer?!?! Look, we won't judge if you join from a beach with a piña colada .☀️🍹 📣 Tues 30 July - New Business Clinic: Build Audience, Authority, and Opportunity with Oliver Duffy-Lee from Authority Agency 👩💻 Thur 1 Aug - Female Founders 🚀 Thur 8 Aug - How Defining Your Organisations Accountability Chart Helps Create Rocket Fuel for Your Business with Paul Trilk from Success Local Limited ☕️ Fri 9 Aug - Community Cuppa with the AC Team 🎙️ Weds 21 Aug - Marketing Clinic: What to Say When Your Clients Ask You About Podcasting with Mark Steadman ☕️ Fri 23 Aug - Community Cuppa with the AC Team Interested in attending any of these events? Sign up below for free! 👇 Or chat to Jacob Edwards ☺️ https://lnkd.in/dG_qqAm #CreativeAgency #DigitalAgency #MarketingAgency #LeadGeneration #AgencyGrowth #BusinessScaling #NewBusiness

Clients can make or break your business, so managing client relationships effectively is crucial! Here's our top tips: ✅ Nail Your Onboarding: - Gather detailed information about the business, audience, and objectives. - Develop a welcome package with clear project details and steps. - In your kickoff call, outline goals, timelines, and introduce the relevant team members. 📊 Manage Expectations: - Under-promise and over-deliver to exceed expectations. - Provide regular updates through scheduled check-ins. - Share your project plans, timelines, and responsibilities document. 💬 Clear Communication: - Send regular reports on current tasks against KPIs. - Ask for and act on client feedback to continually improve. - Respond quickly to problems and communicate resolutions. 🔄 Long-Term Retention: - Tailor communication to the client’s working style. - Proactively recommend improvements to ease the client’s workload. - Deliver high-quality work on time and be transparent about challenges or delays. Interested in reading the full guide? Download our Agency Operations Guide here 👇 https://lnkd.in/eT936EYw #AgencyGrowth #BusinessScaling #ClientRetention #BusinessTips #ClientCommunication #AgencyLife #MarketingAgency #AdvertisingAgency

At Tuesday's 'The Latest in AI Roundtable', we had a fascinating conversation about AI's future role in agencies, the ways we are already utilising AI to maximise efficiency, and if AI's popularity will be a net negative or net positive to human existence. 🤖 Only time will tell, but where do you sit in the AI debate? Comment below! 👇 #ai #marketing #advertising #automation #marketingagency #advetisingagency

📖 The Ultimate Guide to Agency Operations - free download Running an agency is no small feat. The juggling of clients, projects and team management can sometimes feel overwhelming. That's why we created something that can change the game for you. Introducing the Ultimate Agency Operations Guide. This comprehensive guide is specifically crafted for you, to streamline operations, enhance efficiency and boost profitability. Here’s what you can expect to learn: 🔄 How to systemise your agency (this will save you hours!) 🛠 The best project management tools for agencies 🧠 Productivity hacks for you and your team 🤝 Best practices for client communication 👨🏫 Leadership operations 👥 Fostering a positive team culture in your agency Ready to take the first step towards transforming your agency? Download the guide: https://hubs.la/Q02FN03K0 If you're an Agency Collective member, the guide is available in the Hub!

🗳️ 1. What The Ad Industry Wants From The UK’s New Government WPP: “We welcome their focus on creating a pro-business environment that supports innovation and investment.” IAB: “We’re calling on Labour not to automatically pick up where the Conservatives left off when it comes to making policy decisions." Design Council: “There has to be recognition of the critical role design must play in driving a green transition. We need to redesign nearly every aspect of how we live our lives, and design a better Britain.” Advertising Association: “As we enter a new political landscape, creating the conditions for responsible, sustainable business growth is the top priority." Source: https://lnkd.in/eVZt4gck 🧸 2. Toys R Us Releases First AI-Generated Ad with Sora Toys"R"Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora. The brand utilised Native Foreign and Nik Kleverov, who has alpha access to Sora, to create a one-minute photo-realistic video about the retailer’s origin. The agency recently launched AI Labs which debuts their work with Chat GPT, DALL·E, and Sora. Full ad: https://lnkd.in/eztSNwVs Source: https://lnkd.in/eGagktWd 📱 3. Agencies Are Reinventing Their Social Teams And Practices Business agency GALE created a 50-person social-first marketing team, composed of employees with skills in PR, influencer, organic content, and paid ads. Creative agency SuperHeroes AMS | NYC | SGP has established Robins, a group of more than 80 freelance Gen Z influencers, students, and young professionals to inform their insights and strategy. Whilst Tombras, an independent full-service agency are looking to add some stand-up comedians to their social team to drive culture. Source: https://lnkd.in/eqJa5TK5 💳 4. How Social Proof and Scarcity Can Drive Consumer Sales Monzo Bank’s day-glo pink bank cards have become synonymous with their brand and that noticeability is crucial to Monzo’s success. This strategy tapped into the powerful bias of social proof and our tendency to follow the crowd. When Monzo first launched, the bank limited customer numbers but allowed people to join a waiting list; however, once you’d had an account for 2 weeks, you could invite a friend to jump the queue. This was a key element to their success as in 2017 40% of their sign ups can from that method. Source: https://lnkd.in/e9fJtw9r 🤖 5. To Survive The AI Race, Agencies Need a Tangible USP Cannes 2024 showcased AI in all areas with speakers, sponsors, and new products from network agencies. However, most bespoke offerings are almost identical as they’re provided by third parties. Shortly most major agencies will have a similar suite of AI tools, meaning it no longer serves as a differentiator. What will set them apart is the humans, not the tech, and how imaginatively they can utilise these new tools. Source: https://lnkd.in/emhzCnmu #Advertising #DigitalMarketing #AgencyNews #MarketingNews #AdvertisingNews

🤖 AI. It's all everyone is talking about right now! From Sora to Chat GPT, WPP's Production Studio to Meta AI. This is why this advice from the wonderful Katie Street founder of Street Agency is more relevant than ever: 🧑💻 Lean to use and Master AI, before it masters you. We're still at the beginning, so now is the perfect time to get stuck in! 🗞️ Keep up to date with the latest AI tech others are using. Is there something really cool that completely passed you by? 🔍 Look into which tools can make your processes more efficient. Are there tasks that AI could speed up, quality check, or create more outputs. Interested in hearing about more of our amazing events? Well you might want to join our mailing list here: https://lnkd.in/g9SNFiX #advertising #marketing #marketingagency #creativeagency #advertisingagency #agencylife #leadgeneration #businessdevelopment #newbusiness #ai

🩷 Member Spotlight: Meet wonderful Silvia Del Corso, founder of Pinkseo Limited 🩷 1. Tell us about your agency, what’s the story? 👨💻 "I relocated from Italy to London in 2016. SEO was my sector even back then when I ran my digital agency in Tuscany, but this time I felt it was the right moment to specialise—focus on one thing and do it well. In 2021, PinkSEO was incorporated as a company, and we now have a team of seven wonderful employees who are highly specialised in every aspect of on-page SEO. Our main sector of activity is healthcare (patient-facing medical practices), but we also have several clients in other professional service sectors, including legal and financial." 2. Why did you join The AC, and what do you like about it? 👋 "I wanted to find some good experts to connect to for the various cases when our clients need some services that we cannot offer." 🌱 If you were to give some advice to an agency owner just starting out what would it be? 🌱 "Patience is a superpower. Never give up. Get yourself mentors/advisors and coaches. Little actions every day make a huge difference if they are aimed in the right direction. " Interested in joining this fab group of humans? Get in touch with Jacob Edwards 👀 #AgencyCollective #MemberSpotlight #Marketing #Advertising #BusinessGrowth #CreativeAgency #DigitalAgency #MarketingAgency #LeadGeneration #AgencyGrowth #BusinessScaling

It's me; I'm the Gen Z employee with free reign 😂 But seriously, handing over the social media responsibilities to a Gen Z employee is often a strategic move! They tend to have the production skills, trend knowledge, and speed of delivery you need to succeed on social. If you're nervous about doing that, you could implement a test period and review after a week or two. Hopefully, the results will speak for themselves! 👏 #AgencyLife #SocialMediaMarketing #SocialMedia #GenZ #MarketingAgency

🔥 The weather might be cold, but our July events certainly aren't! 🔥 👩💻 Thurs 4 July - Female Founders 🤖 Tues 9 July - The Latest in AI Roundtable 🤩 Weds 10 July - Happiness is a Serious Business with Nic Marks from Friday Pulse 🏆 Weds 17 July - Marketing Clinic: How to Win Awards for Agencies with Donna O'Toole from August Recognition 📣 Tues 30 July - New Business Clinic: The Thought Leader Funnel - Build Audience, Authority, and Opportunity with Oliver Duffy-Lee from Authority Agency Interested in attending? Sign up below! 👇 Or chat to Jacob Edwards ☺️ New Business Clinic: The Thought Leader Funnel: https://lnkd.in/e3jWnqEt #CreativeAgency #DigitalAgency #MarketingAgency #LeadGeneration #AgencyGrowth #BusinessScaling #AI #Automation #NewBusiness