The Advisory Collective

Cannes 2024 might be receding in the rearview mirror, but the insights and takeaways from our Industry News interview series are still reverberating. Top leaders from Accenture Song, Haleon, IAS, JP Morgan Chase & Co., Kenvue, Lenovo, OAAA, Maison BETC, Philip Morris International, TAG, TikTok, and Unilever explored the future of AI, sustainability, brand safety, and more. Their invaluable insights highlight the industry's latest trends, challenges, and innovations on the horizon. 👉 Check out the interviews here: https://lnkd.in/egqP8XVK Thank you to all our interviewees for their time and expertise. Let’s keep the conversation going!

Ending the week on a high! We are proud to announce that WeGame2 has formed a strategic partnership with iion the world's first unified game advertising and monetisation platform. When myself, Nina Mackie & Lisa Menaldo founded WeGame2 in Q4 2023 our mission was to help improve the gaming advertising industry by empowering businesses to create better advertising products and campaigns that are more accessible to, and representative of, diverse gaming communities. 👩🏾⚕️ 👳🏽♂️ 👱🏽♀️ ♿ 🤶🏿 👱🏻♂️ 🏳️🌈 Our collective experience in AdTech, Gaming, Marketing Strategy and Product Development gives us the ability to advise from a unique perspective. iion have built an innovative platform that brings together gamer audiences from In The Game, Away From The Game and Around The Game. iion's platform Immersiion, offers brands the ability to curate audiences across a multitude of touch points with a variety of formats that suit the device and player preferences. 🎮 Our strategic partnership will help iion to build on their success in the APAC region and continue to grow their reach across UK & EU. Thank you for your shared vision and for making this partnership happen Sanjaya Molligoda Wout van Damme Giuseppe Martoriello Yun Yip (叶偲蕴） And to our friends and supporters NewDigitalAge for the coverage! Please feel free to reach out if you would like to know more https://lnkd.in/eSRtMmMf #GamingAdvertising #MobileGaming #Programmatic #GamingMarketing #InGameAdvertising

We're getting Cannes ready! The Advisory Collective are looking forward to attending Cannes Lions International Festival of Creativity in a couple of weeks. Reach out to Ellie Edwards-Scott and Lisa Menaldo to find out how The Advisory Collective can help you with your launch strategy or commercial acceleration projects. #Cannes #Consulting #Strategy #Gotomarket #Launch #FractionalLeadership

Don't miss out on the chance to build awareness, trust, and new business opportunities at MAD//Fest London! With 12,000+ top brands and agencies in attendance, this event is the perfect place to discover exciting, problem-solving innovation and build face-to-face relationships. At MAD//Fest, you have the opportunity to showcase your knowledge and speak on-stage, sharing your expertise with top brands. With only 9 speaking slots remaining, don't miss out on the chance to present on our topic-themed content stages, including the main stage, Creator Economy, DigiAds, Brand Innovation, AI + Emerging Tech, Attention!, Creativity + Experience, and Female Leaders’ Club. Plus, you'll receive opted-in data of people who attended your session to fuel targeted follow-up. You can also exhibit in MAD//Fest's marketplace and forget about the monotony of traditional trade shows. Choose a low-cost picnic table, cabana, or beach hut that reflects your brand and attracts brands to walk up and discuss your solutions. Plus, you can use our platform to book 121 meetings, rank leads, and export data directly into your CRM for ROI peace of mind. But hurry, limited availability remains (many areas are now SOLD OUT). Join us from 2-4 July at the Old Truman Brewery Estate in Shoreditch and choose your strategic investments for H2! Harry Clark Oli Marlow Thomas Domino Głowacka Ben Phillips Dulcie Williams Martin Wallace Bindi Houghton Chris Kemp Mihiri Bonney Dan Brain Clare Roberts Ellie Edwards-Scott Lisa Menaldo Katie Street Sheena Lawlor Dom Tillson Clare Povey Tim Waldron Graham Kemp @

#BrandSafetySummit in London 🇬🇧 Too many highlights and key takeaways, so we'll just leave this 33-second recap here... Sound on 🔉! Jules Kendrick, Mike Zaneis, Rachel Nyswander Thomas, Adrian Lacey, Jerry Daykin, Samantha Stetson, Meta, Paolo C., Alex Thomas, GroupM, Lorenzo Andreozzi, Jade Nester, TikTok, Phil Sumner, Publicis Groupe, Nick Welch, Integral Ad Science, Rafael Aquino, L'Oréal, Dave Byrne, Paul Wood, MAGNA Global, Dan Larden, ISBA, Paul Wright, Uber, Deborah Gbadamosi (neè Harper), Mindshare, Stu Lunn, KINESSO, Michael McGrath, NSPCC, Andrew Jude Rajanathan, Kenvue, The 614 Group, The Advisory Collective

Full house as we Kick off day 2 with The 614 Group and the #brandsafetysummit London

Google's cookie deprecation has been delayed (again), but that doesn't mean marketers should sit back and wait. ⏱️ This is the perfect opportunity to explore new technologies and methods for audience segmentation and targeting. With advancements in machine learning and AI, advertisers are well-equipped to extract more value from diminishing data pools and navigate the increasing fragmentation of audience insights. GroupM's Ryan Storrar discusses how marketers can embrace change and harness the power of technology to succeed in the post-cookie era: https://loom.ly/VncWg-U

Day 1 of the Brand Safety Summit Series will be focussed on digital safety and suitability within programmatic. If you're working in programmatic you won't want to miss these important discussions.

We're delighted to be working with Ian Houghton Bindi Houghton Dan Brain Dulcie Williams and the rest of the MAD//FEST LONDON team on the Female Leaders Club again, and having a space that's 5x bigger! Our thoughts about this important initiative are below. If you're a female led business or a corporate that wants to champion your female workforce get in touch with Lisa Menaldo Ellie Edwards-Scott to find out more. https://lnkd.in/dSnR7B63

In just a over a week's time we'll be welcoming audiences for the Brand Safety Summit Series London. Join us over two days to discuss topics such as: Programmatic Digital Safety AI & Mis/Disinformation Best practice in CTV & Video Retail Media Election Safety The Digital Safety Act We still have a few tickets remaining, reach out to Lisa Menaldo or Ellie Edwards-Scott to find out more. #brandsafetysummit