We’re packing our bags for Quirk's Media in New York! We can't wait to join the coolest cats in marketing research for two days of mind-blowing sessions and networking. Circle July 17 at 11:15 am on your calendars! Our rockstar, Gram Bowsher, is teaming up with Luke Orphanides from Nestlé for a much-needed session. Trust us, it's going to shake up everything you thought you knew about consumer research! Swing by our booth in the expo hall for some cutting-edge demos and a taste of our behavioral videometrics magic. ▶️✨ #nailbiter #quirksevent #mrx
Nailbiter
Market Research
Herndon, Virginia 7,632 followers
Understand Shopper and Consumer Decisions at Scale.
About us
Nailbiter® is a Global Quantitative Behavioral Videometrics platform developed exclusively for quantitative video-based market research. Using in-the-moment video, Nailbiter® captures and codes real shopping and consumer behavior in-store, online and at-home into actionable metrics that are being used to protect new product launches, determine marketing effectiveness, map shopper journeys, deliver planogram diagnostics, and much more. Nailbiter® scales behavioral research with new metrics and norms that have been proven out at the world's top CPG brands. We are a data and analytics provider and a full service agency. We’re not only one of the fastest risers on the list and one of the youngest companies in the GRIT Top 50, we are also the only supplier with a female CEO and the only certified Minority Business Enterprise supplier (NMSDC) within the Top 15. Please visit our website for more details or contact any of us here on LinkedIn.
- Website
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http://www.nailbiter.com
External link for Nailbiter
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Herndon, Virginia
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Market Research, Shopper Insights, Category Management, Consumer Insights, Marketing Effectiveness, New Product Launch Evaluation, Packaging Effectiveness, Shopper Journey, Behavioral Research, Quantitative Research, Augmented Reality, Innovation, Planogram, Impulse, Display, Perfect Store, Optimization, NPD, Videometrics, and Concept
Products
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Nailbiter
Market Research Software
Our videometrics platform allows manufacturers and researchers to see and hear their shoppers and consumers making product decisions in-store, online or at home. Understand shopper and consumer decisions at scale so you can make informed decisions tapping into stated, latent, and emotional consumers decisions. Nailbiter’s global, quantitative videometrics platform captures hundreds of thousands of behavioral data points from real, in-the-moment shopping experiences to uncover actionable insights. Whether in-store, online, or in/out of home, we create a space for consumers to “show and tell” during the moment of truth, delivering a more dynamic expression of what is driving consumer/shopper behavior. Dive deep, don’t just scratch the surface at Nailbiter.
Locations
Employees at Nailbiter
Updates
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🚨 Breaking news. Nailbiter and Nestlé are joining forces at Quirk's New York 2024 to revolutionize how we think about shoppers and consumers. Mark your calendars: 📅 July 17, 11:15 am 🗣️ Speakers: Our own Gram Bowsher and Luke Orphanides with Nestlé 📍 Javits Convention Center Our session will challenge traditional research silos and showcase the power of holistic consumer understanding. Prepare for mind-bending case studies and fresh tactics to elevate your research game! See you in the Big Apple. 🍎 #nailbiter #quirksevent #mrx
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Nailbiter reposted this
I had the honor of presenting at #IIEX Europe with Amy Gosselin and Amishi Takalkar, where we discussed how we evaluate Mondelēz International brands’ packaging performance in-stores through video metrics. 🍫📲 Key highlights from our presentation: - Evaluating consumer behavior by capturing real in-store shopping trips, going beyond virtual shelf planograms. - Unlocking the potential of data embedded in videos recorded by consumers during their shopping journey. It was a great experience to share our insights and connect with fellow professionals in the industry. A big thank you to the Nailbiter team for their support and commitment to advancing research methods. Johan Vrancken Mike Ostrowski Tim Cotton Andrew Weakly Reid Searls Jocelyn Simon #IIEXeurope #MarketResearch #FutureofInsights Greenbook
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Nailbiter reposted this
R&D leader with experience in developing talent, product and package technology development, strategic planning and IP.
Honored to have shared the stage with Amishi Takalkar and Yasmine Yehia this week at IIEX Europe to present our Pack Design Funnel consumer research. What an amazing opportunity to meet talented Insights professionals! Thank you for the opportunity Nailbiter.
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🌍🚲 What an incredible time we had at Greenbook’s IIEX Europe in Amsterdam. Between engaging with the brightest minds in market research and all the insightful sessions, it was a blast. A special shoutout to our very own Amishi Takalkar, who shared the stage with Amy Gosselin and Yasmine Yehia from Mondelēz International. They unpacked the power of videometrics and how it drives better packaging design. Missed the magic? Here’s a quick recap: 1. Creating a behavioral pack benchmarking framework 2. Learning from in-the-moment behaviors and scaling measures 3. Driving better packaging design with behavioral videometrics #nailbiter #IIEXEurope #FutureofInsights
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📍 IIEX Europe in Amsterdam was a hit! We loved meeting everyone at our booth, where we had a little too much fun with our A’DAM good interactive quiz! The highlight? Our session with Amy Gosselin, Yasmine Yehia and Amishi Takalkar, where they discussed the Next Gen of packing benchmarks using videometrics! Plus, who could forget the delicious snacks from Mondelēz International? 🍪 Thanks to everyone who joined us in shaping the future of insights. #nailbiter #mrx #IIEXEurope #FutureofInsights
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The countdown is over. #IIEXEurope in Amsterdam is here! 📅 Visit us at Booth #26 to explore the latest in shopper and consumer decisions, nibble on some delicious snacks, and test your Amsterdam fun facts with our interactive quiz! Make your way toward the blue stage for our own Amishi Takalkar as she shares the spotlight with Amy Gosselin and Yasmine Yehia from Mondelēz International! ▶️ Let's make the most of this incredible event and shape the future of insights together. Meet you at the blue stage! 🌍🔍 #nailbiter #mrx #FutureofInsights
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Almost there. Fast approaching 1.40pm to see these 3 powerhouse women on the blue main stage today at #iiexeurope Don’t miss a great opportunity to hear about what videometrics did for a Mondelēz International packaging challenge. Meet Amy Gosselin , Yasmine Yehia and Amishi Takalkar at the Nailbiter booth afterwards for any follow up questions you might have. #iiex
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Find the crew at #IIEX in Amsterdam today and tomorrow for a chat, a cookie and a damn good quiz to sort your summer travel plans. #iiexeurope #mrx
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Nailbiter reposted this
🚀 The count down begins! I’m thrilled to announce that I’ll be speaking at IIEX Europe on June 25th, alongside Amy Gosselin from Mondelēz International and Amishi Takalkar from Nailbiter. 🎤 Join our session, “Pack(ing) A Punch”, to discover how we’ve leveraged video metrics to analyze consumer behavior in real-world environments, uncovering how our packaging captures attention and influences purchasing decisions. 💡Let’s connect, learn, and grow together in the vibrant city of Amsterdam! #IIEXEurope #FutureofInsights Greenbook
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