Radiocentre

Unlock Radio’s True Power 🔓 Radio: The Performance Multiplier, our breakthrough research we released in May, reveals how radio supercharges brand performance. One of the key findings from this report is that current attribution methods miss up to 92% of radio’s impact. After the success of our research, Radiocentre is now funding analysis of up to eight more radio campaigns. Our goal? To give advertisers precise insights into how radio drives web traffic and enrich our dataset for future studies. Dive into our pioneering research to see how radio advertising really performs via the link in the comments.

Commercial radio has more publicly available effectiveness research than any other medium. Delve into our studies and find out: 😊 Emotion's defining role in audio advertising effectiveness 📈 How radio advertising can help to support your business during an economic downturn 🎶 How music enhances brand communication 🛒 Quantifying radio's last-minute influence for FMCG brand 🎯 How targeting people at relevant times helps turbocharge ad effectiveness Browse through these and much more via the link in comments.

📻 Radio: The Best Value for Your Marketing Spend 📻 Did you know that radio offers the highest return on investment compared to other media? You can buy more audience impressions per pound spent, making it the most cost-effective way to reach your target audience. Not only does radio provide exceptional value, but it also drives brand awareness, engagement, and sales. Whether you're looking to increase online sales, or enhance brand recognition, radio advertising can help you achieve your business goals. Find out more about how radio can grow your business via the link in the comments.

Campaign lacking that pizzazz or just don’t know where to start? No fear, Radiocentre’s here. We’ve compiled a selection of award-winning radio ads and the pick of the best-in-class campaigns by sector to inspire you.   💡 As always, you can check them out through the link in the comments…

Here's why commercial radio is stronger than ever 💥 📈Commercial radio has its highest ever audience reach of 39.7 million 📻12% of the media day is spent listening to radio 😃 People are 2X as happy when listening to radio 💸 According to the UK econometric analysis, radio produces £7.70 revenue ROI on average To find out more about the latest data, check out the link in the comments.

Yesterday, our CEO, Matt Payton, shared some thoughts on the main developments in commercial radio and at Radiocentre in the first half of 2024. Touching on the impact of the general election, the role of the BBC, our performance multiplier research, and more, the piece offers fantastic insight and a chance to see how things are shaping up for the rest of the year. Head to the link in the comments for the full article.

Have you used our Radiogauge Predict tool? 🤔 It's one of the most effective ways to discover how radio will enhance your campaign. We've aggregated effectiveness data from hundreds of radio campaigns to give you some unique insight into how radio works. Use this analyser to predict and understand what radio will deliver for your marketing campaign. Search by sector, media mix and refine data by demographics including age & gender. Head to the link in the comments to try our tool today.

Our Stand-out Ad for July comes as part of Unilever’s biggest ever media campaign for Walls Ice cream.🍧This radio ad cannot fail to make you smile and get in the mood for a lolly- even on the wettest of July days. Running throughout June to the start of August, the ad has great synergy with the wider campaign, utilising the same upbeat track ‘Walking on Sunshine’ by Katrina & The Waves, as seen in the TV and Online Video ads. Driving positive emotions throughout for the listener with humour and of course the music, the ad aims to build emotional equity for the Masterbrand, reminding the audience of its heritage with a consistent strapline ‘A taste of happiness since 1922’ across the whole campaign. Drooling for more? Head to the link in the comments to hear the ad...

📻 The different characteristics of live radio and on-demand audio mean that they are suited to different need-states and play complementary roles in the listener’s life. Live radio offers human connection, spontaneity, and a direct link to the world around us. It keeps us informed and sparks meaningful conversations. On-demand audio provides limitless choice and personalized listening experiences, catering to niche interests and fostering community connections. Despite the rise of on-demand, live radio still dominates, occupying 70% of all listening time, adapting seamlessly to listeners' daily lives. Both formats complement each other, fulfilling distinct needs in our audio journeys. To find out more about the role radio plays in our lives, click on the link in the comments. ⬇

Looking to elevate your FMCG brand's marketing strategy? Dive into our comprehensive guide below to understand why radio is the key to success. 🗝 Radio reaches shoppers when they're in the buying mindset. According to the Recency Theory, ads close to the point of decision have a greater impact. This is especially relevant for FMCG, targeting shoppers on their way to the store or parents seeking meal ideas during the school run. 🎯 With this graph, you can see radio's influence over other media during the same time frame. Check out the link in the comments to find out more...