Sopro

B2B sales leader: "How did you do this?" Sopro: "I'll show you." The Sizzle: The Summer Sales Pack, drops tomorrow 🔥 👀 More info in the comments.

WANTED: cold email cowboys 🤠 Watch out for snake-oil salesmen and shady traders selling fool’s gold... We’re talking about high-volume (read: low-quality) email campaigns. The bad practice and poor advice of these lawless cowboys is a stark contrast to the sheriff-like approach of a professional, legitimate prospecting service. Like in the Wild West, it pays to have a trusted partner by your side. (choose wisely 😎) Read the 12 pitfalls of mass email: https://bit.ly/3zyMlKS

AI-powered messaging is shaking up B2B sales. And we’re not talking about those stale, generic cold emails like, “Hi [FirstName], as a [JobTitle] at [CompanyName], you must be facing [CommonIndustryChallenge].” That basic form of AI has been around for a while, and like most people tired of receiving robotic and insincere messages, we're not fans. These emails lack the authenticity and true personalisation needed to engage prospects. Enter (🥁...) the future of B2B outreach: Generative AI Messaging. 👈 WTH is that you ask? Well, let's get into why it’s going to play a huge role in the future of high-performance outreach: https://bit.ly/4bwTx7z #B2Bsales #outreach #prospecting #AI

Quick Monday morning question for you. 👋 Where do you find quality leads for your business? For us, it's a combination of three key strategies: → Sopro Outreach Campaigns: Yep, we were our first client, and prospecting remains our top-performing lead gen channel. → Targeted Paid Ads: A combination of PPC and paid social backed by highly targeted data from our prospecting audience. → Organic Traffic: Leveraging SEO, content, email marketing and social media activities to drive quality traffic to our website. We'd love to hear how you find new business leads and what channels work best for you 👇

When you accept a connection request just to be pitch slapped: Building a reputable profile in the sales world means avoiding fruitless tactics. ❌ Instead, focus on creating a targeted connection strategy 🎯 If you're just getting started, consider the following: - Employees from your current position and previous roles - Members from communities and groups that correlate with your current industry - Clients that you have worked with, as well as those that you are currently working with - People you know who are in line with your target market - And most importantly, prospects that you are engaging with From there, you can build on your connections further... If you’re actively posting (committing to 1-3 posts a week is great), take a look at who is engaging with your posts. If they sit within your target market, there’s certainly no harm in sending out a connection request. After all, they’re showing an active interest in what you have to say. In short, aim for ✨quality✨ over quantity. 🌱 Focus on building genuine, valuable connections, and watch your LinkedIn network grow organically: https://bit.ly/3zv2P6I

POV: we asked our sales team what they’re most passionate about… Outbound selling should not sound like this! 😉 Trade the prospecting struggle for expert-led sales outreach. Let your team focus on building relationships, closing deals, and selling MORE. Learn how it works: https://bit.ly/3zrKojk #outbound #saleshumor #salesrep #prospecting

Inbound AND Outbound is where the real magic happens... ✨ Imagine the two working in perfect harmony - building brand awareness through content marketing, nurturing leads with email and social, keeping front of mind with display ads, and then cutting through the noise to reach decision-makers with an introductory prospecting email. Dreamy right? Master the charms of Inbound + Outbound here: https://bit.ly/4cm2ZMl

Yes. That IS me on holiday in a large inflatable island avec palm tree, with a copy of the 🌞'Sopro Sizzle'🏝 - an absolute banger of B2B summer reading wherever you are! It's packed with 7 incredible resources, from reports and guides to templates and video. This is undoubtedly the most valuable content pack you could download if you're even considering slowing that sales and marketing pace over summer. Grab your free download now: https://lnkd.in/eFXkFyvT

BLUEPRINT: outbound sales emails... 🗺️ We’ve analysed over 75 million emails to find the secrets of the best sales emails. What do the top performers have in common? While the messaging should be tailored to your business and audience, these 🔟 rules can act as a blueprint for any successful email. Get the blueprint in the comments. ⬇️

It's been an epic month for team Sopro! 🎉 We celebrated our 9th birthday at Brighton Yellow Wave, enjoying some beach volleyball fun. Meanwhile, at our Skopje office, we marked this milestone with a vibrant tropical-themed party. 🌈 The Pride Quiz Night in our Brighton Office was a huge success, thanks to the fabulous cabaret superstar Ophelia Payne. Together, we raised money for Brighton Rainbow Families. 🏐 We held our first volleyball game of the year in Skopje. Despite the rainy spring, we had a blast on the sand. Another fun and competitive team bonding session! 🚵♂️ Our Skopje team enjoyed a Hike & Bike adventure at Vodno, exploring the breath-taking landscapes and rich history. 🏆 A special shout out to Sopro's Global Office & Facilities Manager Monika Prendikj Spasovska who earned 2nd place for International Office Manager of the Year 2024 category at the Office Management Awards! #LifeatSopro