Has your sales team started suggesting they can take it easy until September because “you can’t sell over summer”..?
Are you planning to ease off on your marketing activities because the kids will be off school soon?
In my sales career, I’ve heard plenty about the “Summer Slump” and it’s time to bust a few myths! 🦄🔨
Yes, prospects may be slower coming back to you over the summer.
Yes, you might not see as many deals close as usual because decision-makers are not around.
And yes, you might get a lot of OOO emails.
But B2B selling is a process, which goes through several stages - from generating interest and awareness, through nurturing and relationship building, and only at the end does closing come into it.
There’s plenty of opportunities to develop new conversations, circle back to old contacts, build familiarity and trust, etc.
And you know what? Come September, you’ll be poised to reap the benefits of the legwork you put in to keep yourself and your services front-of-mind while your competitors have all dropped off the grid and find themselves back at square one.
Do you agree? Check out my further thoughts in this video.
#B2BSales #Prospecting
Digital Lead
1dLost...... I have zero Harry quotes to support this great insight! (don't tell anyone I've never watched a Harry P 😬)