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Today, I had the pleasure of presenting to our amazing customers at the SCC / Apptio Breakfast Briefing. We delved into some crucial and forward-thinking topics: 1️⃣ IT Asset Management (ITAM) - Discussed the evolution of ITAM and how FinOps is now a 'must-do' in every ITAM practice, as well as some discussing the cultural changes required to effectively manage these environments in the modern-day digital workplace. 2️⃣ FinOps - Explored the evolving landscape of financial operations, emphasising the importance of collaboration between finance and IT to drive cost efficiency and maximise business value. 3️⃣ GreenOps - Highlighted the growing significance of sustainable IT practices, focusing on how organisations can reduce their carbon footprint while maintaining operational excellence. Thank you to everyone who joined the session and contributed to the dynamic discussions. Your engagement and insights were invaluable! Looking forward to continuing these conversations and driving innovation together. Let's keep pushing the boundaries of what's possible in IT! 🌐🚀 #Apptio #ITAM #FinOps #GreenOps #Sustainability #Innovation #CustomerEngagement #SCC #IBM