Ogilvy UK

Our CEO powerhouse Fiona Gordon was on BBC One's BBC News this morning talking to Tadhg Enright about the impact of the Euro's result on brands and businesses for Spain and England. Fiona Gordon: "This summer of sport is what Ogilvy UK calls the collective economy - global sporting experiences breaking down boundaries and building connection. Behavioural Science reveals national sporting events create collective euphoria, so people celebrate the country as much as the sport. The Olympics and Paralympics are just weeks away, brands that can authentically tap into that inclusivity will be the winners, no matter the result. And let’s not forget the Gareth Southgate effect. He gave the team space to pursue their personal values, these young lads use their platforms for change on equality, inclusivity, and community. Southgate and the team have given us all a lesson in leadership, generating not just optimism but generosity of spirit too."

The Times' firebrand business columnist Harry Wallop came to Nudgestock last week, our behavioural science festival for CMO's. Behavioural Science guru (and our VC) Rory Sutherland was one of twelve headline speakers which included Jonathan Haidt, Oliver Burkeman, Nuala Walsh and Michael Norton. Rory's talk asked are we too impatient to be intelligent? Harry picks up on some of Rory's points, read his full article, link in the comments. Watch Nudgestock back on YouTube, see the other link in the comments.

What. A. Time. Nudgestock 2024 lands it’s twelfth year in spectacular fashion. The theme was time. It delivered a day of invaluable insights, be-sci secrets and energetic entertainment for all 500 CMO's that attended. Thanks to our world-class band of speakers, including Dr Tara Swart Bieber, Jonathan Haidt, David Meinhart, Kirsten McPherson and Nuala Walsh for opening our minds to the business, be-sci and creative power of harnessing time. If you missed it, don’t worry, we recorded it, watch it back for free. Link in the comments. “One of the most raved about days in the marketing calendar, we couldn’t be happier with the success of the festival. The energy in the room was palpable all day with the best feedback of speakers we’ve had to date. We’re thrilled Nudgestock has continued to inspire thousands of leaders in business to think different and to continue to make a collective impact to our industry.” Dan Bennett, Partner & UK Lead, Behavioural Science at Ogilvy Consulting Roll on Nudgestock 2025! #Nudgestock2024 | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

Coca-Cola has launched ‘it’s magic when the world comes together,’ a new brand campaign for the Olympic and Paralympic Games Paris 2024. Developed by WPP Open X led by Ogilvy and supported by EssenceMediacom, VML and Hogarth, the campaign celebrates the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences. Watch the TV ad and read some of the coverage, links in the comments. Congratulations to everyone at The Coca-Cola Company and WPP Open X who was involved in creating this great campaign. #Paris2024 #RealMagic #TCCC #WPPOpenX #BorderlessCreativity

The planet's biggest behavioural science festival, Nudgestock 2024, is here. Livestreaming all day. Click the link in the comments. Let's go 🚀⏰ #Nudgestock2024

Awesome afternoon hosting the New Blood Portfolio Reviews with the legendary D&AD, led by our very own Andre (Dede) Laurentino. We welcomed the next generation of creative superstars into the agency, each having the opportunity to talk through their portfolios and get advice from the biggest brains in the industry. #newblood24 #newcreatives #creativeinsights #newblood #creativetalks #creativeindustry #newcreatives #emergingcreatives #creativecommunity

ONE DAY TO GO until Nudgestock 2024, the world’s biggest festival of creativity and behavioural science. Join our besci legend Rory Sutherland and eight other leading authorities across marketing, psychology, neuroscience and behavioural economics. This year, we are exploring the psychology of time. Watch the free livestream here: https://bit.ly/3VUiXr3 See the link in the comments for our world-class agenda for the day. #Nudgestock2024 | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

With Pride Month 2024 coming to a close, we’re thrilled to announce that Lucy Avent-Wells and Matt Smith are joining Ellen Batty as co-chairs for Ogilvy’s LGBTQ+ network PROUD. Picking up the baton from Katrina Hedditch and Sam Johnson, the supergroup will take the reins in bringing Ogilvy’s LGBTQ+ community together, acting as an advisory board for clients and colleagues, and championing progress in our wider industry. Lets go! Ellen Batty: “I am thrilled to be welcoming Matt and Lucy to the team as fellow co-chairs. Their passion and expertise will be instrumental in all that we do, undoubtedly driving our efforts to new heights. This marks an exciting new chapter for PROUD and I look forward to working together." Matt Smith and Lucy Avent-Wells: "We are very excited to take on our new roles as PROUD co-chairs, trying to fill the big boots being left by the extremely talented Sam and Katrina, whose hard work has developed PROUD into the community it is today. We want to continue their mission, keeping PROUD as an open and inclusive community for those who identify as LGBTQIA+ within our agency, as well as a creative and strategic advisory board for colleagues and clients alike. "We also want to ensure all of our colleagues feel they have a safe space and available contacts for any and all questions they may have - we really want everyone, both inside and outside the community to know there’s an open door and a group of people who will do whatever they can to help, no matter what." #pride2024 #pridemonth

SOLD OUT. That’s how you do it. Now less than a week and a half to go until Nudgestock, the world’s biggest festival for consumer behaviour and creativity, takes over the Old Truman Brewery in Shoreditch.   Didn’t get a ticket? We’ll be livestreaming the entire day totally free of charge. You can register here: https://bit.ly/3VUiXr3 See the link in the comments for our world-class agenda for the day. #Nudgestock2024 | Rory Sutherland | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

Yesterday, we marked what would have been our Founder, David Ogilvy’s, 113th birthday. Often celebrated as “The Father of Advertising”, Ogilvy was a true pioneer of our industry whose immense legacy is still felt today.   "If each of us hires people who are bigger than we are, we shall become a company of giants." - David Ogilvy   Happy Birthday David!🎂 #OgilvyCannes #CannesLions2024 #DO113