Toyota recently achieved 94% Ad Awareness utilizing Mirriad's virtual product placement (VPP), the ad format that makes brands stand out every time. By seamlessly integrating into content within Mirriad’s TV, streaming, and music video marketplace, the automaker achieved high favorability among audiences: ➡️ 82% Consideration (up 21% from those who didn’t see it) ➡️ 80% of viewers felt a connection to the message ➡️ 80% of viewers liked the Mirriad virtual ad format Are you ready to supercharge your Q3 campaigns? Download the Toyota x Mirriad VPP Case Study now: https://hubs.la/Q02DB46_0
Mirriad
Advertising Services
London, England 20,048 followers
Mirriad is the leading virtual product placement and in-content advertising solution.
About us
Mirriad is the leader in virtual product placement and in-content advertising. Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Our vision is become a key source of revenue for the most progressive content producers and distributors worldwide, with a solution that unites superior viewing experiences and outstanding advertising impact. As the world’s largest content owners, producers and advertisers are faced with unprecedented pressure on their business models, Mirriad’s mission is to provide the most advanced advertising solution to the content industry that is easy to integrate, deploy and the new ad format can be used alone or combined with other media and is aligned with existing media trading.
- Website
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http://www.mirriad.com
External link for Mirriad
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2008
- Specialties
- Embedded Advertising, Branded Entertainment, In-Video Advertising, Digital Video, Virtual Product Placement, In-Scene Advertising, Product Placement, and In-Content Advertising
Locations
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Primary
3 More London Riverside
London, England SE1 2RE, GB
Employees at Mirriad
Updates
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Mirriad is excited to announce our partnership with Insight TV! The collaboration is centered on growth with innovative ad formats leveraging virtual product placement techniques, interactive elements, and audience targeting for more impactful ads across the funnel, including research to measure the effectiveness of the formats. “We've been exploring opportunities in the past and are now thrilled to partner with industry leaders who are ahead with their platform and integrations, allowing us to advance this agenda significantly,” says Courtney Williams, VP of Sales at Insight TV. Stephan Beringer, CEO at Mirriad: “We are very happy to welcome Insight TV into our expanding network and look forward to the innovative solutions this partnership will bring.”
Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience
einpresswire.com
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The Viewer-First Ad Format! Mirriad’s virtual product placement (VPP) represents the ultimate in ad innovation, enhancing the viewer experience while delivering exceptional results for advertisers. In the past three years, we've observed a significant increase in positive perceptions of Mirriad’s VPP format. In 2024… 🔥 VPP is preferred 10X over TV spots 🔥 81% of viewers like VPP 🔥 78% of viewers found brands that use VPP more appealing Book your demo now: https://lnkd.in/gYkdcbEf #innovativeadvertising #innovation #adinnovation #virtualproductplacement
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We are thrilled to have had a successful panel at the Cannes Lions International Festival of Creativity where our very own Maria Teresa Hernandez, M.S. was joined by two incredible powerhouses — B. Scott and Aaron Walton on the Salon Culture Conversations stage! They shared an intimate discussion about the influence of the LGBTQIA+ community on consumer behavior, culture, and trends. A huge thank you to all the attendees! At Mirriad, we remain committed to leveraging innovative technology to amplify diverse voices and drive inclusivity forward. #CannesLions #LGBTQIA #InclusionMatters
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The Ultimate in Ad Innovation! Mirriad's virtual product placement (VPP) has seen an increase in our ad format making brands more appealing to audiences since 2021. The perceptions that VPP fosters among audiences consistently grow stronger, showing a strong preference for this seamless and high-performing ad format. To boost your brand’s appeal among viewers, book a demo with us here: https://hubs.la/Q02CcCSV0 #innovativeadvertising #innovation #adinnovation #virtualproductplacement
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An Ad Format Viewers Love! Shortly after Mirriad's virtual product placement (VPP) launched in the US three years ago, the likability of our ad format was 75%. Today, 81% of viewers like VPP, a strong contrast to the 12% who like traditional ads. Viewers now have more choices than ever and have made it clear—they prefer ads that are contextually placed within content in a non-disruptive and relevant manner. This increasing favorability of VPP is why major advertisers are using it to strengthen their campaigns: ➡️ +26 ppt Ad Awareness on average ➡️ +23% higher reach vs. TV spots ➡️ Up to 35% boost in sales Book a demo now: https://hubs.la/Q02C1hqH0 #innovativeadvertising #innovation #adinnovation #virtualproductplacement
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Wednesday, June 19th! Mirriad is excited to announce Maria Teresa Hernandez, M.S., SVP, Brand Partnerships and Head of Diverse Supplier Marketplace will be a panelist at the the launch of Salon Culture Conversations at this year’s Cannes Lions International Festival of Creativity! This event draws inspiration from the intellectual salons of the 17th century, where noblemen and kings exchanged groundbreaking ideas, and the team is bringing that spirit of dialogue and discovery to the modern era. At Salon Culture Conversations, we believe that everyone deserves a platform to share their vision. Our mission is inclusivity on a global scale. We’re creating a space where voices from all corners of the world can come together to shape the future of creativity and culture. Art, design, literature, fashion, dance, sports and food will connect, share ideas, collaborate and vibe together. Register to attend Wedneday, June 19th @ 1 PM (local time): https://lnkd.in/e87gasVA #SalonCultureConversations #CannesLions2024 #Inclusivity #GlobalDialogue #Creativity Sharon Harris Aaron Walton B. Scott
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Mirriad's virtual product placement (VPP) ad format is driving results across KPIs for major auto advertisers. 🔥 VPP allows for 3D models, signage, and video that are virtually integrated at scale within contextually relevant content that drivers love. This innovative approach not only enhances the viewing experience but also ensures that the advertisements resonate more effectively with the target audience. Read more here ⬇️ #AIadvertising #diversemedia #autoadvertising #autobrands #virtualproductplacement #mirriad
How Virtual Product Placement Is Transforming Awareness for Auto Brands
blog.mirriad.com
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We're looking forward to our inaugural Unite for Inclusion in Media Dinner during the 2024 Cannes Lions International Festival of Creativity! This event will celebrate the launch of the Diverse-Owned & Inclusive Media Alliance, which enables advertiser access to new inventory that is powered by AI and from diverse-owned media. Brand marketers and agency leaders interested in joining, contact us at cannes@mirriad.com. #InclusionInMedia #strengthinunity #powerindiversity Maria Teresa Hernandez, M.S. Andres Rincon Canela Media Gisella Fu-Ripp LatiNation Joshua Ott The Shade Room Devon Christopher Johnson BOMESI (Black Owned Media Equity & Sustainability Institute) NEON16 Gerry Rojas Lex Borrero
Mirriad Co-Hosts Inaugural “Inclusion in Media” Dinner at Cannes 2024 To Launch Diverse-Owned & Inclusive Media Alliance
einpresswire.com
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Mirriad is excited to co-host our inaugural Unite for Inclusion in Media Dinner during the 2024 Cannes Lions International Festival of Creativity! Join change-makers across advertising and media to celebrate and champion the importance of investing in Diverse-owned media and fostering lasting change. Brand marketers and agency leaders interested in joining, contact Maria Teresa Hernandez, M.S. at maria.hernandez@mirriad.com. #InclusionInMedia #strengthinunity #powerindiversity Andres Rincon Canela Media Gisella Fu-Ripp LatiNation Joshua Ott The Shade Room Devon Christopher Johnson BOMESI (Black Owned Media Equity & Sustainability Institute)
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