Mirriad’s Post

Mirriad is excited to support the IAB's Video Leadership Summit again this year! During our breakout session, “How Ad Innovation & Expanding Video Partnerships are Moving Consumers through the Purchase Funnel at Lightspeed”, we’ll be exploring how emerging formats such as AI-supported product placements, interactive and shoppable are transforming the marketing funnel beyond traditional 15-30 second spots.    We’ll also be exploring the standardization of these formats, in order to drive scale and boost the value for advertisers and publishers.   If you’re attending, be sure to join us! #emergingadformats #standardization #solutionforstreaming Stephan Beringer Mark Melvin Karen Magnani

Toyota recently achieved 94% Ad Awareness utilizing Mirriad's virtual product placement (VPP), the ad format that makes brands stand out every time. By seamlessly integrating into content within Mirriad’s TV, streaming, and music video marketplace, the automaker achieved high favorability among audiences: ➡️ 82% Consideration (up 21% from those who didn’t see it) ➡️ 80% of viewers felt a connection to the message ➡️ 80% of viewers liked the Mirriad virtual ad format Are you ready to supercharge your Q3 campaigns? Download the Toyota x Mirriad VPP Case Study now: https://hubs.la/Q02DB46_0

Mirriad is excited to announce our partnership with Insight TV! The collaboration is centered on growth with innovative ad formats leveraging virtual product placement techniques, interactive elements, and audience targeting for more impactful ads across the funnel, including research to measure the effectiveness of the formats. “We've been exploring opportunities in the past and are now thrilled to partner with industry leaders who are ahead with their platform and integrations, allowing us to advance this agenda significantly,” says Courtney Williams, VP of Sales at Insight TV.   Stephan Beringer, CEO at Mirriad: “We are very happy to welcome Insight TV into our expanding network and look forward to the innovative solutions this partnership will bring.” 

The Viewer-First Ad Format! Mirriad’s virtual product placement (VPP) represents the ultimate in ad innovation, enhancing the viewer experience while delivering exceptional results for advertisers.   In the past three years, we've observed a significant increase in positive perceptions of Mirriad’s VPP format.   In 2024…   🔥 VPP is preferred 10X over TV spots 🔥 81% of viewers like VPP 🔥 78% of viewers found brands that use VPP more appealing   Book your demo now: https://lnkd.in/gYkdcbEf   #innovativeadvertising #innovation #adinnovation #virtualproductplacement

We are thrilled to have had a successful panel at the Cannes Lions International Festival of Creativity where our very own Maria Teresa Hernandez, M.S. was joined by two incredible powerhouses — B. Scott and Aaron Walton on the Salon Culture Conversations stage! They shared an intimate discussion about the influence of the LGBTQIA+ community on consumer behavior, culture, and trends. A huge thank you to all the attendees! At Mirriad, we remain committed to leveraging innovative technology to amplify diverse voices and drive inclusivity forward. #CannesLions #LGBTQIA #InclusionMatters

An Ad Format Viewers Love! Shortly after Mirriad's virtual product placement (VPP) launched in the US three years ago, the likability of our ad format was 75%. Today, 81% of viewers like VPP, a strong contrast to the 12% who like traditional ads. Viewers now have more choices than ever and have made it clear—they prefer ads that are contextually placed within content in a non-disruptive and relevant manner. This increasing favorability of VPP is why major advertisers are using it to strengthen their campaigns: ➡️ +26 ppt Ad Awareness on average ➡️ +23% higher reach vs. TV spots ➡️ Up to 35% boost in sales Book a demo now: https://hubs.la/Q02C1hqH0 #innovativeadvertising #innovation #adinnovation #virtualproductplacement

Wednesday, June 19th! Mirriad is excited to announce Maria Teresa Hernandez, M.S., SVP, Brand Partnerships and Head of Diverse Supplier Marketplace will be a panelist at the the launch of Salon Culture Conversations at this year’s Cannes Lions International Festival of Creativity! This event draws inspiration from the intellectual salons of the 17th century, where noblemen and kings exchanged groundbreaking ideas, and the team is bringing that spirit of dialogue and discovery to the modern era. At Salon Culture Conversations, we believe that everyone deserves a platform to share their vision. Our mission is inclusivity on a global scale. We’re creating a space where voices from all corners of the world can come together to shape the future of creativity and culture. Art, design, literature, fashion, dance, sports and food will connect, share ideas, collaborate and vibe together. Register to attend Wedneday, June 19th @ 1 PM (local time): https://lnkd.in/e87gasVA #SalonCultureConversations #CannesLions2024 #Inclusivity #GlobalDialogue #Creativity Sharon Harris Aaron Walton B. Scott

Mirriad's virtual product placement (VPP) ad format is driving results across KPIs for major auto advertisers. 🔥 VPP allows for 3D models, signage, and video that are virtually integrated at scale within contextually relevant content that drivers love. This innovative approach not only enhances the viewing experience but also ensures that the advertisements resonate more effectively with the target audience. Read more here ⬇️ #AIadvertising #diversemedia #autoadvertising #autobrands #virtualproductplacement #mirriad

We're looking forward to our inaugural Unite for Inclusion in Media Dinner during the 2024 Cannes Lions International Festival of Creativity! This event will celebrate the launch of the Diverse-Owned & Inclusive Media Alliance, which enables advertiser access to new inventory that is powered by AI and from diverse-owned media. Brand marketers and agency leaders interested in joining, contact us at cannes@mirriad.com. #InclusionInMedia #strengthinunity #powerindiversity Maria Teresa Hernandez, M.S. Andres Rincon Canela Media Gisella Fu-Ripp LatiNation Joshua Ott The Shade Room Devon Christopher Johnson BOMESI (Black Owned Media Equity & Sustainability Institute) NEON16 Gerry Rojas Lex Borrero