What the marketing and advertising industries want from The Labour Party's government. From investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry. https://lnkd.in/e5DeNWpB
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
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Festival of Marketing just around the corner! Come and provide our marketers with fresh perspectives, practical tools and a mix of learning opportunities as a partner. We have a whole host of opportunities available for you, we’ve even got a few new bits and we are re-launching a classic. Intrigued? Get in touch to find out all the good stuff will be there from Stage Partnerships, Experiential Lounges, Content Sessions, Masterclasses, Booths, Branding Packages + loads more https://lnkd.in/gKeRPK6R #FOM24
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All the ways you can make money with a loyalty programme Don’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth https://lnkd.in/eV4iXXxk #spon Comarch
All the ways you can make money with a loyalty programme
marketingweek.com
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Deliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned https://lnkd.in/eFeKabz2
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Bringing a new CMO into a business, and restructuring a marketing function, is no mean feat. For Formula E’s CEO Jeff Dodds, who joined the business a year ago, making concrete changes to how the motorsport company functions has been a key part of his first 12 months in the post https://lnkd.in/eU4UTS-M
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Oystercatchers appoints Rebecca McKinlay as managing director Becky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April https://lnkd.in/eeTqfHuf
Oystercatchers appoints Becky McKinlay as managing director
marketingweek.com
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The number of marketers working for a business focused on brand building doubled versus last year, according to Marketing Week data. What’s driving this shift towards the long-term? https://lnkd.in/er7vedC6
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Constellation Brands CFO: ‘We will not starve our brands of marketing’ Constellation Brands, which owns the Corona beer brand in the US, will invest more money in marketing than ever before, says its CFO https://lnkd.in/eVmzjN5Y
Constellation Brands CFO: ‘We will not starve our brands of marketing’
marketingweek.com
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Despite a third of marketers recognising how crucial brand will be in helping their business thrive in 2024, half say their campaigns are too focused on performance https://lnkd.in/e8igpdPQ
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Embracing its “entertainment-first marketing” strategy, Liquid Death takes an unconventional approach to hate comments – turning them into content https://lnkd.in/euaxfDeU
‘We taser them’: Liquid Death on turning hate comments into content
marketingweek.com