Made by Mitchell

We can’t believe we are writing this… We are absolutely thrilled to announce that Made By Mitchell is now available in Boots – in 95 stores and online! This is an unbelievable achievement for a small, independent brand like ours, especially at just three years old. From our humble beginnings to now being featured in one of the UK's most iconic retailers, the journey has been nothing short of extraordinary. Who knew we'd be striking off all our goals this quickly? At this rate, we might need to start making new ones just to keep up! A huge thank you to our incredible team and the all the team at Boots UK who made this possible. Your passion for the brand has driven us to this moment. We know how important it is for our customers to finally be able to see and feel our products in store after being a dominantly online brand. Now, you can personally colour match your own Blursh and experience our new formulas firsthand, and we’re excited for you to have that opportunity at none other than Boots! See if you can go out and spot your local neon green stand😉💚

Making history… thank you The Social Shepherd

Excuse me Mitchell? A 24 hour live? New releases? A collab with Luxe Collective Fashion on SAID LIVE? A Million bottles of Blursh sold? 😲 I remember first hearing about this man, he came out of nowhere and quite literally took TikTok by storm. Yes he has an influencing past but DAMN... The products appeared on my FYP one day and never left! 😅 Give yourself and the marketing team a pay rise Mitch 😉 You’re all WORKING 👑 Pulling off product suspense immaculately. Announcing MBM in BOOTS paintingly *if you know you know* We’re all victims to the £5 Blursh sale. Or even the £8 discontinuing bundles. 🤣 I think this man has singlehandedly changed TikTok shop forever I'm sure people who aren't even into TikTok have heard of Made by Mitchell. 👀 Not to mention the inclusivity of this brand! Nobody does it quite like r Mitch 😎 #madebymitchell #tiktok #tiktokshop #boots #luxecollective

We’ve only gone and done it…! From today Made by Mitchell is officially available at Boots UK in store and online! A few little stats about this brand…. Made by Mitchell was established only 4 years ago by MUA Mitchell Halliday 👌🏻The brand has over 25 MILLION likes and 920k followers on TikTok 🤳🏻 Michell himself has over 1m followers on Instagram 📈 The brand has a hefty projected search growth in the UK in the next 12 months 💵 Last week they became the first-ever UK business to hit $1 million in revenue in one day on TikTok Shop And the most important fact to take away….ITS NOW AVAILABLE AT BOOTS!!! 🙌🏻🙌🏻🙌🏻 It was an absolute pleasure to meet Michell in store today. Such a humble, authentic founder with a huge passion for beauty and inclusivity. HUGE well done to the incredible trading team for getting this brand in our range. As a brand we have seen absolutely KILLING IT on TikTok, it’s amazing to have them in our stores and online, making them accessible to all and giving everyone the chance to see the products IRL!

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📣 Made by Mitchell becomes first UK business to make $1 million in one day on TikTok Shop 📣 🤯 2 days later, it's still crazy to think what we were able to accomplish between the TikTok Shop x Made by Mitchell teams (although I did say, it was only a matter of time before we got to this day!) ➡️ The TikTok viral brand sold one product every single second of a record breaking 12-hour livestream ➡️ Over 600,000 people tuned in to participate Made By Mitchell's LIVE shopping experience - where shoppers could watch, engage and shop in real time  ➡️ During Mitchell Halliday's LIVE event, he was joined by several special TikTok creators including Amelia Olivia, make-up artists, Hollie Flynn and Becky Morgan, and former Love Islander and style maven, Mary Bedford ➡️ The livestream itself generated over $833K in revenue, 38 million+ likes and had 144 MBM new products launched exclusively on TikTok! 🙏🏻 Biggest of thank you's and shoutouts to the MBM team: Mitchell Halliday, Marie McGann, Sarah Knowles, Gabrielle Grierson, Bella Hyland & the rest of their team! 👏🏼 Finally shoutout to the TTS team: Hengheng Xu, Emily Caine, Katie Wateridge, Jason B. Shaffer, CSM, Adam Madeloso, Emily Eldridge, ZZ ZHONG, Melody, Sue Huang & all others involved who helped make this historic day possible! 👀 Looking forward to more records being broken in the coming months!

We're thrilled to announce that our brand has achieved a milestone that's making waves worldwide—$1 million in sales on TikTok Shop in a single day! This incredible achievement includes an astounding $800,000 during a 12-hour live session, setting new records globally. Founded just three years ago, our brand's rapid growth is a testament to the relentless hard work of our team and the immense, untapped potential of TikTok Shop. From innovative product offerings to engaging content, we’ve harnessed the power of this platform to connect with our audience in ways we never imagined. Thank you to our amazing team, TikTok, and our dedicated followers for making this possible. This is just the beginning, and we’re excited for what’s to come!

We're thrilled to announce that our brand has achieved a milestone that's making waves worldwide—$1 million in sales on TikTok Shop in a single day! This incredible achievement includes an astounding $800,000 during a 12-hour live session, setting new records globally. Founded just three years ago, our brand's rapid growth is a testament to the relentless hard work of our team and the immense, untapped potential of TikTok Shop. From innovative product offerings to engaging content, we’ve harnessed the power of this platform to connect with our audience in ways we never imagined. Thank you to our amazing team, TikTok, and our dedicated followers for making this possible. This is just the beginning, and we’re excited for what’s to come!

EEK! Mitchell did THE Huda Kattan’s makeup (yes, Huda as in Huda Beauty). Mitchell and Huda first met 7 years ago when Huda guest judged Mitchell’s season of American Beauty Star (talk about full circle)🥹 We won’t take it for granted to find a friend in a brand that aligns so deeply with our message and that has set such an inspiring path to success 💚 WE LOVE YOU HUDA! Also her liquid blush is definitely BLURSH approved 🤣🩷

BTS 📸 Made by Mitchell @ Miami Swim week 👙🇺🇸🌴 Show: Mars The Label 🌊