Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

When your loved ones are thousands of miles away, good communication is key. And no one knows that more than the team at Sandboxx 🔑 📬 Sandboxx, a mobile app focused on connecting the military community through military mail, content, and community, was looking to expand on their success connecting the military community by delivering a more holistic, relevant, real-time experience to customers. Although they were already engaging via email–with 11.2 million unique sends in 2023 alone–they knew that email was not enough. The solution: adding Iterable’s Embedded Messaging to their communication strategy. Embedded Messaging allowed Sandboxx to populate personalized content directly into their product, targeting multiple locations within the app. Each of the messages were fully dynamic, allowing the team to remove or update what users are seeing in real-time based on their unique customer profiles. Read the full customer story to learn more ⬇️ https://lnkd.in/g8TY_SGa

We get it. Martech platform migration is no small feat. Migration not only involves gaining approval from key stakeholders and executives, documenting the entire process, and standardizing data, but also involves technical, personnel, and functional aspects that can quickly go off the rails if your team isn’t careful. In this blog post roundup, we’ve compiled 3 posts that will give you a bird’s-eye view of what to consider when migrating to a new marketing platform ⬇️ 🙋 Questions to Ask Before a Platform Migration In this first installment of the Platform Migration series we’ll focus on the questions you should ask yourself as you get started on your migration journey. We walk through the people questions, process questions, and technical questions you should ask yourself before embarking on a migration. https://lnkd.in/edB3qKKG 👫 The Team You Need for a Data Migration In this second installment of the Platform Migration series we’ll focus on the team members you need for a data migration and how to organize campaigns to prioritize migration requirements. We take a look at key roles and responsibilities of each team member as well as how to develop a campaign list to get a sense of what exists and what needs to be created. https://lnkd.in/ey-V5JZ9 🧑💻 Preparing Your Data for a Migration In this third installment of the Platform Migration series we explore standardizing your data. Prepping your data is a critical step in any platform migration process. Although collecting and documenting the necessary data for your campaigns may not seem glamorous, it establishes a clean foundation essential for effective personalization and segmentation down the road. https://lnkd.in/eaV_HDAH Learn about data migration and so much more on the blog ⬇️ www.iterable.com/blog

Despite their plans to ditch third-party cookies (a.k.a. Privacy Sandbox) in Chrome for good, Google announced they’re keeping them around. After testing and receiving feedback, Google realized that crumbling this cookie was going to be more complex than they thought. 🍪💻 Instead of removing third-party cookies, they’re rolling out a "new experience" in Chrome with more privacy controls and IP protection in Incognito mode. Marketers, you can breathe a sigh of relief. But don’t forget: zero- and first-party data are still the golden tickets for personalized user experiences. TL;DR: Google’s third-party cookie breakup isn’t happening. Learn more on the blog ⬇️ https://lnkd.in/ee5sYdcz

The Body Coach grew from a one-man show handing out fliers in the park to a healthy lifestyle digital hub with over 600k transformations. How did they do it? Personalization. 💪 Fitness is personal, and that’s why The Body Coach team knew that a one-size-fits-all mentality would never work for their diverse clientele. With the help of Iterable, the team was able to share tailored fitness and meal recommendations unique to their clients' specific lifestyle preferences and dietary needs. This strategy helped The Body Coach team provide even greater value to their audience, while also expanding their reach and engagement. Listen to the full Activate Tour: London session from Emmanuel Penalba, CRM Manager at The Body Coach, and many more on-demand now ⬇️ https://lnkd.in/etxnZGck

Ah a marketer’s search history, where you’ll find a healthy mix of panic queries and desperate searches for fresh inspo 🫨 💻 Swipe for a sample of our recent search history and let us know what's been keeping you up at night ⬇️😴

The WHOOP team, using Iterable and Hightouch, are pros at building powerful muscles and engagement 💪💬 Check out this this live session from our 2024 Activate Summit, Aoife O'Driscoll, AVP of Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.

Trying to re-engage an audience can feel like a fruitless full court press, but with the help of Iterable’s Next Best Action (NBA), your team’s efforts will be a slam dunk! 🏀 This AI-powered feature helps your team identify which campaigns need a fresh spin, drafts new game plans, and even suggests the perfect lineup of audience segments. With NBA, you'll be swishing those engagement goals in no time. Ready to get in the game and let NBA help you score big? Read the full blog post written by Iterable Product Marketing Manager Taylor Briggs ⬇️ https://lnkd.in/ePccfyB6

Using AI to create and send spam emails 🙅♀️ Using AI to create and send emails so personalized, they leave your customers wondering “How did they know I was just thinking about this?”👍 AI has become the marketer's new secret weapon, and for good reason. But like any innovation, it's all about finding the right use case. Iterable's AI Suite is here to ensure your marketing efforts are more "nailed it" than "failed it." Ready to take your marketing game to the next level? Learn more about Iterable's AI Suite in this blog post ⬇️ https://lnkd.in/eWrBfUVM

When The Athletic needed to step up their cross-channel game, they called in the MVP of personalization—Iterable! From breaking news to in-depth analyses,  Iterable helped The Athletic deliver a hyper-personal cross-channel experience to keep fans in the know from anywhere 🏟️🏆 With over 400 editorial staff members covering everything from the NFL to the EPL, The Athletic's personalized and dynamic content keeps fans engaged and in the zone. After adding in Iterable’s winning combo of targeted segmentation and automated workflows, subscribers now receive slam-dunk content right when they need it. The results? A 2x increase in click-through rates and a 70% higher click rate on welcome emails! Whether you're a die-hard or a casual fan, The Athletic and Iterable are here to make sure you never miss a play. Read the full case study below ⬇️ https://lnkd.in/eivpDkHt