Email

Email Marketing Software by Iterable

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About

Design sophisticated email campaigns spanning the entire lifecycle. From warm welcomes, interest-piquing promotions to rousing re-engagement messages, freely create the dynamic emails that earn the clicks and loyalty you’re after.

This product is intended for

Email Marketing Specialist
Email Marketing Manager
Marketer
Digital Marketing Manager

Media

Talk With (Not at) Your Customers

Send highly targeted and personalized messages to every one of your customers. Data-driven segmentation, workflow progression and dynamic content delivery ensure every message is unique to every individual’s current experience. Your customers’ data automatically populates message templates with specific content of interest, related items of interest through data feeds and personalized recommendations with Catalog.
Get Interactive with AMP for Email

Send interactive emails that engage your customers with Google AMP for Email. Now your customers can engage directly with in-message content like they would your website or app. Whether it’s filling forms, booking trips, browsing through carousels, or more, the message experience is always responsive and real-time.
Handpick Your Audience

Define specific audiences using our real-time segmentation capabilities. Segment an audience based on granular attributes of customer interaction details to create dynamic audience segments for your targeted messages. Build the audiences, tailor the campaigns and bring them to life inside Workflow Studio.
Create Content That Scales

Snippets eliminate the challenge of managing content consistency across your campaigns. From headers, calls-to-actions, footers, and more, Snippets are an efficient way to create reusable content blocks across your campaigns. Instead of manually editing repeating content on a template-by-template basis, edit changes once and enable them everywhere.
Conduct Sophisticated Experiments

Quickly launch A/B and multivariate tests for any active campaign from our experiments dashboard. You control the test group sizes, experiment lengths and elements being tested. After reaching your desired confidence levels, see the variant-specific result metrics or automatically apply winning elements to your broader campaigns. Within Workflow Studio you can A/B test each stage of the customer journey and optimize every Workflow step for the best-possible experience.

Iterable products

Iterable

Iterable

Mobile Marketing Software
Mobile

Mobile

Email Marketing Software

Email

Email Marketing Software by Iterable

See who's skilled in this

About

Media

Talk With (Not at) Your Customers

Get Interactive with AMP for Email

Handpick Your Audience

Create Content That Scales

Conduct Sophisticated Experiments

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