Iterable’s Post

- Implement AI-driven personalized content delivery for events like the Olympics. - Utilize AI-generated voices to enhance user engagement and deliver customized experiences. - Leverage emerging technologies to create innovative content strategies for your streaming platform. How could your business benefit from incorporating AI-driven personalized content like in the Paris Olympics broadcasts? #ContentStrategy #AIinEntertainment #PersonalizedExperience #InnovativeTech #PeacockStreaming Learn more about this topic here: https://lnkd.in/eduqG5hV At Grow Scale Win™, we use AI to enhance productivity and efficiency. The AI Growth System® provides a holistic approach to business growth with a personalized strategy and AI-powered tools for lead generation, nurturing prospects, and closing sales. Learn more at www.growscale.win. DM us with any questions.

🚀 Propel your marketing journey with the AI jet engine! ✈️ Speed past competitors, captivate audiences, and take off towards success. Ready for a high-flying adventure? Let's soar together! 🌟 #AIMarketing #DigitalTransformation #MarketingJet

AI is transforming how marketers create content, engage audiences and personalize experiences. Discover the next generation of the ON24 platform at ON24 Next. Here's a sneak peek of what you'll discover: AI's impact on the martech landscape Turning webinars into multichannel campaigns Personalizing experiences at scale Automatically generating and repurposing content Are you ready to transform your webinars, virtual events, and content experiences? Register now! https://bit.ly/48wdD0v #DigitalExperiences #DigitalEngement #AI #VirtualEvents

CTV is thriving. But, so far, small and local businesses haven’t been invited to the party. Nationwide, small businesses spend 7-10% of their topline revenue on marketing. So the cost of making commercials is way too high for many of them. But emerging technologies promise a brighter future. ➡️ First, generative AI is leveling the playing field for video production. That’s why we created Vica: to generate ads at a much lower cost, without sacrificing the storytelling power of sight, sound and motion. AI generated ads are two orders of magnitude cheaper than traditional ads. ➡️ Second, CTV has a lift across all marketing activities, which makes budget reallocation easier to justify. Effective CTV ads create more prospects that can convert down the funnel on other channels. We’ve already seen this shift with some of our clients, including dental offices, fitness centers, day care centers and pizzerias – all of whom are seeing positive ROAS for their CTV buys, never mind the impact on other channels claiming attribution generated from television. Another traditional blocker for local businesses? Inefficiency in reaching your audience. That’s also changed. We use Madhive to get really efficient with our campaigns, choosing audiences down to the zip code. I’ll be talking more about this at Cannes Lions next week. Come join me at the Madhive lounge, where I’m recording an episode of their video series “Why Advertising is Shifting to Local.” If anyone wants to chat about how generative AI is evolving video production, find me on the Croisette! #localadvertising #canneslions #genai #aifilmmaking

I'm still buzzing from that dynamic session I was part of in #NYC on 28th September at #ZetaLive 2023. The panel, titled "The Impact of AI on Digital Content & Streaming Platforms", explored the synergy between #AI, Customer Data Platforms (#CDP), and the imminent revolution in digital content. Here's a glimpse into a future where AI doesn’t just skim and adapt to content but conjures it, tailoring uniquely for each user. Couple that with the powerful insights from CDPs, and we have content not just personalized, but truly sentient. Diving deep into this transformative concept were: 1️⃣ Jon Steinlauf Chief U.S. Ad Sales Officer, Warner Bros. Discovery 2️⃣ Ajinkya Joglekar SVP of Marketing, Dish 3️⃣ David McNaughton Senior Vice President Marketing and Sales, Mediacom Communications 4️⃣ Adam Singolda Founder & CEO, Taboola 5️⃣ Steven Stein GM & President of Publisher Solutions, Zeta Global 🚀Key Revelations: ✅ AI as the New Creator: Not just understanding, but crafting content; making experiences more immersive. ✅ CDP’s Power: Harnessing customer data to make AI-driven content strategies sharper, more responsive. ✅ Beyond Personalization: We’re transcending the 'one-size-fits-all' model. Tomorrow’s content will be a symphony of AI creativity and CDP insights. ✅ Engaging Dynamics: In this new age, content will be more than consumption; it will be an ongoing dialogue powered by data and intelligence. #DigitalFuture #ArtificialIntelligence #PersonalizedContent #MarketingInnovation #NYCReflections Cyfrowy Polsat S.A., Polkomtel, Netia, Zeta Global

Exciting takeaways from the 19th Marketing Conclave! 🚀 Here's a snapshot of the key insights: 1. Connected TV (CTV) Opportunities: CTV is emerging as a robust platform for Ads, offering a landscape similar to YouTube. OTT services from TV networks like Sony and ZTV are tailoring ad types to businesses, ensuring targeted outreach at affordable rates. 2. Evolution of Marketing: It's not just digital marketing anymore; it's marketing in the digital world. A subtle shift in perspective that reflects the dynamic nature of our industry. 3. Rise of Conversational AI: Conversational AI is no longer on the horizon; it's making a tangible difference. Businesses leveraging this technology are poised for a promising future, tapping into the power of meaningful interactions. 4. Brand Story vs. Utility: The narrative has shifted—while your brand story matters, what truly resonates is your utility for customers. Focusing on providing value and solving problems takes center stage in effective marketing. 5. Balancing Personalization: Personalized Ads are welcomed, but the line is drawn at creepiness. Striking the right balance ensures relevance without crossing into the territory of too much personal information. #MarketingInsights #DigitalEvolution #19MarCon

Wurl and IRIS.TV are bringing something new to CTV adtech with a financial services case study below: - 33% lift in aided brand awareness - 15% lift in purchase intent - 200% improvement in cost per engagement – when the ad creative’s emotions matched the content right before the ad break Give me a shout to learn more about BrandDiscovery, GenAI, and CTV. #freelance #consulting #adtech #advertising #podcasts #OTT #CTV #martech #Wurl #GenAI

Huge congratulations to our partners at Wurl today on the official launch of their video-level emotional resonance data product BrandDiscovery! Whats cool about this is that it actually delivers results! 🚨 Here are some highlights from a Media Monks case study 🚨 - 33% lift in aided brand awareness 📈 - 15% lift in purchase intent 🤑 - 200% improvement in cost per engagement 📉 This lead to 7X better for aided brand awareness, 4X better for brand favorability, and 2X better for purchase intent vs KPIs benchmarked for Lending studies over the past five years by Kantar 😱 Ron Gutman Peter Crofut Mikey Garcia Ria Madrid Yuval Fisher Dale Sitzmann 👏 IRIS.TV #ctv #emotionalresonance #contextualdata #contextualtargeting

AI is transforming how marketers create content, engage audiences and personalize experiences. Discover the next generation of the ON24 intelligent engagement platform at ON24 Next. Here’s a sneak peek of what you’ll discover: · AI’s impact on the martech landscape · Turning webinars into multichannel campaigns · Personalizing experiences at scale · Automatically generating and repurposing content Are you ready to transform your webinar, virtual events and content experiences? Register now! https://lnkd.in/gMVYKDYz #digitalexperiences #digitalengement #AI #virtualevents

🚀 Navigate the marketing cosmos with AI as your guide! 🌌 Explore new horizons, captivate audiences, and be the star of success. Ready for a cosmic journey? Let's blast off into marketing infinity! 🚀⭐ #AIMarketing #DigitalTransformation #MarketingCosmos