Havas Play UK

IT’S A WIN! 🏆      Last week, we travelled down to Margate to join the best of the best in the world of creativity at the 2024 Creative Circle Awards.      Not only did we have a lot of fun, we’re super proud to have been recognised for SIX awards across the breadth of our work in gaming.      EE - Game Day    🥇 - Best Experiential Gaming    🥈- Best Brand Activation in Gaming    🥉 - Best Gaming Event – Virtual       Altitude Films - Talk to Me x Fortnite   🥇 - Best Gaming Brand Integration    🥈 - Gaming as a Media        Bethesda – Window to the Worlds   🥈 - Game Launch Campaign      A huge thank you to Jeremy and the team for hosting another amazing year, and shoutout to everyone who contributed to these campaigns and our awesome clients who made it possible.      #HavasPlayUK #CreativeCircleAwards #CreativeCircleAwards2024 

Montirex LTD. X Havas Play We’re excited to finally announce that dynamic sportswear challenger brand Montirex, has appointed Havas Play UK to elevate and expand awareness for the brand outside of its North England roots.   We’ll be working closely with Montirex to develop a cohesive, nationwide strategy to expand the brands’ talent partnerships and increase brand recognition. This collaboration aims to strengthen Montirex’s reputation as a brand deeply embedded in community.   We’ve already kicked off our partnership with the launch of the 'Break the Wall' campaign in support of CALM, across the UK & Ireland. The campaign focuses on mental health through the power of sports and encouraging the community to check in on their mates, featuring creator partnerships, OOH pop-up football installations, and engaging social media content across key locations in London, Liverpool, Birmingham, and Dublin.   And we’re not alone in our win, we’ll be working with our PR partners Havas Red UK to ensure impactful regional and national communications activity that amplifies the work. Amanda Calder-McLaren Kieran Riddell-Austin Daniel Yuen Jennifer Eckersley Karis Wilson – we can’t wait for what’s to come! Read more via: https://lnkd.in/e7MZgzWs

What does the proposed #TikTok ban mean for brands?   Though the prospect of a ban may present challenges to brands that have built a social strategy around the platform, it offers opportunities for brands to innovate and diversify.   TikTok may have kickstarted the short-form video revolution, but the revolution will live beyond it.   Wilderness - The Social Media Agency, MD, Tom Jarvis shares his thoughts with The Drum on how marketers in the west may adapt to any potential TikTok ban - check it out below. ⬇️ https://lnkd.in/gKpJPdY9

Last week Havas Play attended the Hosts and Federations Summit at the Olympic Museum in Lausanne, Switzerland. Strategy Director, Ellie Moss, hosted the ‘Innovative Ways to Attract Fans’ panel featuring representatives from key sports rights holders who shared insights into their innovation and fan acquisition strategies. We had a full room, a great Q&A, some lively discussion and a good time all round! 👏 A big thank you to the team at Major Events International Ltd for hosting us.

Ahead of The FA Disability Cup Finals 2024 this weekend, Everton & England Football legend, Phil Jagielka took to the pitch with The FA Disability Cup Finalists, Everton FC to learn more about Amputee Football and The FA Disability Cup Finals.   The Football Association Disability Cup in association with EE, returns for the eighth edition of the tournament, with finals taking place over 29 and 30 June at St. George’s Park. Also available to watch live over the weekend on TNT Sports.  Shoutout to everyone that made it possible: Everton in the Community, Amy Hughes, Tom Williams, Charlotte Burke, Lola Wallis, Larissa N., Kimberley Broadbent, James Masters, Chris Swoffer, Charlotte Quatrine, Andrew Gerlis, Nick Smith and Wendy Booth.   #FADisabilityCup #FADC #DiscoverDisabilityFootball

We’re thrilled to share highlights from Get Gaming - an event hosted by our partners Havas Entertainment featuring our very own Ellie Moss & Tom Williams who explored the power of partnerships. 🎮   During the event Ellie and Tom captivated the audience with their insights on the incredible impact of partnerships in the marketing mix. They discussed how and why effective partnerships work, what we love about them, and who’s leading the way. Alongside this, they shared strategies to harness these opportunities for brands and audiences alike, providing great conversation starters for future partnership discussions with the amazing brands and gaming publishers present.   A huge thank you to everyone who attended! For more gaming insights or information about the event, don’t hesitate to reach out. 📧 #GetGaming2024  #HavasEnts #Havasevents #HavasPlay

“Everyone Gets a Shot is all about how Bloomsbury Football is championing young Londoners – on and off the pitch.” This week, Bloomsbury Football's Founder and CEO Charlie Hyman sat down with Sport Industry Group to chat about the launch of their first OOH campaign ‘Everyone Gets a Shot’.  We helped Bloomsbury Football launch this campaign at the start of June, in partnership with JCDecaux UK, to highlight that Bloomsbury Football makes football accessible and affordable for thousands of young people across London, ensuring that everyone in their squad gets a shot this summer. Check out the link to read more: https://lnkd.in/eQwZM_Tk

WE’VE BEEN SHORTLISTED 🎉   We’re so pleased to announce even more fantastic news for July - not one, but THREE of our campaigns have been shortlisted for the Creative Circle Awards 2024 alongside some seriously stellar work. Check out our nominations below…👇   Bethesda Game Studios STARFIELD in collaboration with Havas Entertainment | A campaign featuring 1001 unique OOH posters, reflecting the game’s 1000+ different planets, and a hunt to track them all down via the hashtag #ExploreStarfield. 🪐 - Game Launch Campaign (campaign)   EE Game Day | A nationwide, interactive, mixed reality gaming treasure hunt, streamed live on Twitch. Combining live action stunts, a custom-built, multi-player, multi-world game, and epic gaming prizes hidden across the UK! 👾 Shout to our partners Nexus Studios, SWAMP & fellow agencies EssenceMediacom UK X M&C Saatchi Talk. - Best Brand Activation in Gaming (single) - Best Experiential Gaming (single) - Best Gaming Event - Virtual (single)   Altitude Film UK x Fornite Talk to me | We recreated a setting and storyline fusing gamers love for horror within Fortnite. Twitch talent streamed gameplay to amplify the activation, and in-game billboards and trailers complimented the playable experience. 🎮 - Best Gaming Brand Integration (campaign) - Gaming as a Media (single)   Watch this space…👀 #HavasPlayUK #MarketingAgency #CreativeCircleAwards

We all know Carling is synonymous with football. And when you think about it, pouring a pint of Carling is a bit like taking a vital penalty…it takes tactics, true skill and when poured right, it can feel like ‘a back of the net’ moment…   So, ahead of the Euros, we wanted to create a video that *really* told this story.  So, we decided to: 1. Shoot an epic video showing how to pour the perfect pint 2. And add a voiceover from football commentary legend Clive Tyldesley narrating the whole thing. Check out the hero video now & shoutout to the team who made it possible: Maria Sihaloho, Olivia Lloyd, Charlotte Burke, Eli Camberg, Jenna Haddaway, Lizzie Holmes, Dominic Stevenson, Scott Bethell, Emma Derbyshire, Richard Bendelow, Helen Wallace, Joseph Baugh, Rachel Bailey & Ashley Fearn. Please drink responsibly. 🍻

The Hosts & Federations Summit is an event dedicated to people in the sports industry who want to connect with influential decision-makers and influencers directly. The 7th edition of the Hosts and Federations Summit is set to take place at the iconic Olympic Museum in Lausanne, Switzerland, next week. Our brilliant Strategy Director Ellie Moss will be heading there to join the best of the best across the world of Rights Holders and Host Cities. She’ll be taking the stage on Day 2 to talk all things fan engagement and the innovative ways we can attract fans.   It’s a new event for us so very much looking forward to seeing what the summit has in store for Havas Play...👀   If you’re a Rights Holder that’s attending or would like to attend please do reach out as we’d love to connect / can get you an exclusive invite.   For more details see here: https://lnkd.in/eyFZZJ23