Havas Entertainment

🎮 Didn't get a chance to attend our Get Gaming event? Here's what a few of those who did had to say about their experience. Big thanks for the lovely words, we loved having you there SEGA The Pokémon Company International Big Fish Games Square Enix Bethesda Game Studios Realm Pictures Ltd and others! 🎮 #getgaming2024 #havasents #gamingevent #gamingsummit #gaming

📣 NEW WORK 📣 Exciting news - today marks the launch of U, UKTV's new Masterbrand that’s set to revolutionise free streaming with channels like U&Dave, U&W, and more! In collaboration with UKTV's in-house creative agency, HunkyDory Films, and spearheaded by UKTV’s Creative Director, Scott Russell, we’ve collaborated on this launch that features a star-studded ad with the global icon Cher, in celebration of 8,500+ hours of free content. Dive into your favourite shows – whatever you love, #WeGotU! Our dynamic multi-media campaign is now live across all UKTV channels. 🌟   To celebrate and drive awareness of the launch we have a full 360 media campaign launching today. Including a hero 60" TV spot, along with social media takeovers, video on demand, statement out of home, as well as a bespoke partnership with Bauer Media Group, which includes a media first of rebranding Absolute Radio to U&Absolute Radio and Magic Radio to U&Magic Radio.   Congratulations to our UKTV clients & team on this journey! 🎬    #UKTV #U #HavasEnts #MediaCampaign #DigitalMarketing #Culture #TV

🏆 We won at the Creative Circle Awards!!! Our work with Bethesda Game Studios and Havas Play UK on Starfield took home Silver in the 'Game Launch Campaign' category! To promote Bethesda's first original IP release in +25-years, we had to call consumers to action & to embrace the spirit of adventure! By creating 1001 unique pieces of OOH - each representing one of the game's 1000+ planets - we invited fans to find these using #ExploreStarfield. And this creative strategy paid off: within four weeks of launch, Starfield reached 10 million players, marking Bethesda’s most successful release to date. Another massive congrats to our brilliant Bethesda clients and team! #MediaAwards #CreativeCircle #Gaming #Bethesda #HavasEnts

Following the success of our inaugural Get Gaming 2024 a few weeks ago, we're still buzzing about David M Reynolds presentation. Dave, Ashley Bolt and Harry Wrightson showcased our 2-year journey and collaboration launching "Alone in the Dark" together with THQ Nordic 🎮.   Working with Realm Pictures Ltd we turned THQ Nordic's "Alone in the Dark" game into an IRL, massive haunted house, trapping the world's top gaming influencers in a creepy & dilapidated mansion. Subjected to various psychological, fear-inducing challenges, we created a social media storm as well as one of the year's most successful campaigns. "Why?" I hear you ask....   🎮 +40 scared influencers! 🎮 234% week-on-week increase in mentions of "Alone in the Dark" 🎮 Influencer content generated over 360 million views! 🎮 1653% uplift in social interaction and buzz   Feedback has been legendary so far on Get Gaming 2023 - keep it coming!   And if you’re hungry for more insights, get in touch 📧🌟   #GetGaming #HavasEntertainment #GameOn #LevelUp #HavasEnts

Things are better in twos... SPF & Pimm's, Wellies & festivals, Arts Marketing Association & Brighton! ☀️ As Summer is truly upon us, our team are proudly representing us at the AMA's today soaking in the inspiration, whilst we're reflecting on previous summer campaigns and activations within Live Arts!   🎶 Southbank Centre's Meltdown Festival: Bringing unforgettable experiences to music lovers that encouraged new, diverse, cross-generational audiences to enter the doors of the iconic venue.  🪩 Royal Albert Hall's #BetterIRL : Increasing brand awareness and cultural relevance amongst young, diverse audiences by using influencer-generated content on Instagram, TikTok, and YouTube. 🎤 Victorious Festival 2023: Creating memorable moments for festival-goers and cementing the festival as a flagship & must-attend event amidst fierce competition.   Here's to the many more exciting Summer activations we have coming up and to the 2024 Summer season!   And if you're at the AMAs today, drop Tamara Strange & Kalle Jurvanen a message to connect 📧   #HavasEnts #SummerCampaigns #Culture #Festivals #HolidaySeason #ArtsMarketingAssociation

⚡️Huge congrats to Patrick Affleck on being crowned The Media Leader UK's Leader of the Year, Agency⚡️ Bring on the celebrations! #TheMediaLeader #TMLAwards #MediaAgency #HavasEnts

"It's a different type of creativity, but my goodness, it's probably taken as much, if not more effort to deliver it across a spectrum of different channels, platforms and partners, so we should be stealing the name back!" In a recent interview with Beau Jackson from Campaign UK, our Managing Director - Hamid Habib, gave his POV on why media agencies need to shout louder when it comes to award entries and how good media planning is the 'enzyme' for accelerating powerful creativity. With media-only categories only being introduced 25 years ago (against the awards' 70-year legacy), the question stands: when will perceptions shift to allow media agencies, like their creative agency peers, their time in the sun? Read more here: https://lnkd.in/eAPPPnFr #HavasEnts #CannesLions2024 #MediaAgency #Awards #CampaignWeek #Interview

📣 NEW WORK 📣 Together with STUDIOCANAL we're on a roll... the highly-anticipated trailer release of 'Paddington in Peru' has dropped! To celebrate the third instalment of Paddington's adventures with the Brown family, we’ve crafted a highly targeted, cross-channel campaign that’s now live! We ran a very tactical, short and sharp burst for the long-awaited release of the first trailer for 'Paddington in Peru' with the aim of creating hype, excitement and buzz ahead of the launch date. We also ran OOH the night prior to the trailer's drop to let audiences know it was coming and to get them talking. On the trailer release date, we used OOH in high dwell and high footfall locations and flooded digital channels so that audiences could watch the trailer in full for maximum impact (in true Paddington spirit)! Fasten your seatbelts, pack your marmalade sandwiches and hold onto your hats for what is set to be a beary unmissable adventure in South America! 🐻🧳 #NewWork #HavasEnts #Film #MediaAgency #StudioCanal

🎮 We're still buzzing from hosting our first Get Gaming event last week 🎮 Ashley Bolt, Alexandra Etzine, & Hamid Habib kicked off the day with insights on the gaming landscape. Fandom’s, Sara Rodríguez Ballester took to the stage alongside two more of our resident gaming experts Fin Baldwin & Sam Mitchell - sharing strategies on gamer audience evolution and engagement 👾 Harry Wrightson revealed buzz-building secrets and tips for supercharging the funnel. Charles Stenning & Jesse Obiri-Yeboah delved into the engagement model, highlighting TikTok's impact on gaming interaction. A big thanks to all who joined us on the day - the feedback so far has been legendary and we're already thinking about how we level up next time... If you’re hungry for further gaming insights or you want to learn more about the event or content, get in touch 📧🌟 #GetGaming #HavasEntertainment #GameOn #HavasEnts #HavasEvents

🏆 UKTV x Havas Entertainment for the win 🏆 Huge congratulations to our UKTV team and clients - our 'Rigour & Flair' was awarded in the ‘Best use of data - Entertainment' category and shortlisted in the ‘Best Use of Programmatic – Entertainment' category at the Campaign UK Tech Awards! Read more about the work here: https://lnkd.in/e2Debb_x #Awards #CampaignTechAwards #Innovation #Tech #HavasEnts #Trophy