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Here's the latest on our insights and news from the last couple of weeks! 📍 Find out why it's important to set meaningful objectives for your digital health and pharma products and what to track in new article by our UX strategist, Anna Brooke. 📍 We've been announced as finalists in the PM Society Digital Awards, in partnership with our clients at Astellas Pharma. 📍 Take a look at our 2023/24 B Corp Impact report around our commitment to doing business for good. Sound interesting? There's more where that came from! Don't forget to subscribe to be notified of our future newsletters 📩

How can we create better patient support programmes for those with rare diseases? Our Head of Design, Edward Hart, shares his views with PM360, including: ▪️ Involve patients in the design and development process to understand the unique challenges and experiences they face. ▪️ Resist the temptation to focus solely on interactions with your treatment or organisation — by understanding peoples' full day-to-day reality you can identify areas where you can have the greatest impact. ▪️ Engage in a transparent and collaborative research process to rebuild trust amongst patients, improving the uptake and adoption of support programs. #patientsupport #rarediseases #digitalpatientengagement

To solve global health problems we need both connection and collaboration between health, pharma and payers. Last week Latief Ziada and I attended HLTH Europe, where 3,500 people from across the world of healthcare came together — patient groups, life sciences organisations, DTx companies, health system representatives, policy makers, consumer health brands. Having all these people in the same room facilitated valuable, joined-up and productive conversations where everyone had a voice. Some stand out themes were on humanising healthcare, embracing diverse perspectives, integrating data and AI, and the practical steps for enabling digital innovation. Well done to the HLTH team for levelling up the conference experience. Space to connect, endless food options, The Libertines playing on the last night and even a hair salon! Truly an event which facilitated great connections. #HLTHEurope #DigitalHealth #HealthcareInnovation Graphite Digital It was great to see you Ahmed Albaiti Andy Molnar Annie B. Dan Ma Daniel Sullivan David Dixon David Slattery Dr Lloyd Humphreys Dr. Myles Furnace Dr Petra Simić Felippe Silveira Francesca Wuttke Joe Fairbrother John Drakenberg John O'Brien Karen S. Line Knoop-Henriksen Lucy Setian Malcolm Fogarty Marina Araujo Masood Ahmed Matt Dugan Matthias Lehmphul Nick Sourlos Nick Sowko Oliver Bailey Oliver Capel Omar Dabash, PhD Ravi Kumar Sam Shah Samantha Fay Shaz Sivanesan Shruti Patel Steve Iley Sumanth Munipalli Therese Triemer, Ph.D. Tim Buesing Torsten Jepsen

We're delighted to announce that we are finalists in the PM Society Digital Awards 2024 🎉 The awards celebrate outstanding digital work within the pharma sector, focusing on innovation, impact and outcomes. This year, we have been shortlisted in two categories along with our partners at Astellas Pharma — Pharma Technology Impact & Internal Communications. Congratulations to the teams involved, and here's hoping for a win in September! 🤞 Read more about the PM Society Digital Awards, and discover the full list of shortlisted entries here: https://lnkd.in/erQJHfXx #PMSociety #DigitalPharma #DigitalTransformation

Are you looking for project management tips? Look no further! Our Project Manger Lynsey Moran, PM of award-winning app for our client VHI shares 3 ways you can efficiently project manage in a digital design agency. We'd love to hear your thoughts and any more tips in the comments! #digitaldesignagency #projectmanagementtips #projectmanager

Are you looking for project management tips? Well, look no further! Our Project Manager Lynsey Moran, PM to the award-winning app for our client VHI, has listed 3 tips you can utilise to efficiently project manage within a design agency. Let us know your thoughts in the comments! #projectmanagement #digitaldesignagency #tipsforprojectmanagers

Our latest research identified organisational structure and mindset as one of pharma's biggest internal barriers to digital adoption and transformation. 58% of business leaders said that teams are not joined up and silos persist, despite attempts to engender greater cooperation, and 38% said that mindsets and ways of thinking need to evolve further to enhance digital impact. Read more on this in Health Tech World. #DisconnectedPharma #DigitalTransformation

When we asked 100 digital decision-makers from leading pharma orgs about the types of primary research they undertake in the context of their digital solutions, the top 3 responses were: 🗣️ 72% focus groups 💻 62% online feedback requests 📊 58% audience surveys Only 33% said they conduct one-to-one interviews with customers. This presents an opportunity for teams to gain a deeper level of customer insight and connection through one-to-one interviews and other qualitative research methods. This can be particularly key for patient-facing products and digital health initiatives, where we need to understand the full context of the patient experience to create successful, impactful interventions. Read more about this and uncover new sector insights in our Disconnected Pharma white paper: https://lnkd.in/eQyCzcEb #userresearch #customerinsight #digitalpharma

This week, we’re excited to be attending the inaugural HLTH Europe Conference in Amsterdam. The event brings together leaders and change-makers from across the entire health ecosystem to solve complex challenges, foster innovation and improve health outcomes. Are you attending too? Rob Verheul and Latief Ziada will be here until Thursday. Get in touch to connect in person ☕ #HLTHEurope #HealthInnovation #HealthcareTransformation #DigitalHealth #HealthTech

In the high-stakes world of pharma and healthcare, trust is at the core of successful client-agency partnerships. Strict regulations require transparency, reliability, and ethical practices. Trust allows for open communication and drives the innovation necessary for advancing healthcare solutions. Our Strategic Account Manager, Monica Jackson, outlines how to build and maintain trust with clients, ensuring effective collaboration and long-term success. #pharma #improvingclientrelationship #buildingtrust #digitaldesignagency