Man Bites Dog

The topic of #AI continues to dominate the financial services industry. In our recent campaign for Mayer Brown, we explored the views of global financial services leaders on seven key dimensions of business transformation needed to thrive in “the next economy.” Our research reveals that despite recognising AI's crucial role, fewer than a third of organisations have a clear, future-ready AI strategy in place. Read more from Mayer Brown and Man Bites Dog in The Next Organization below 👇

We’re #hiring for a creative and innovative Digital Strategist to join our award-winning team and elevate the impact of thought leadership campaigns for some of the world’s most exciting B2B brands. If you excel at transforming data into actionable insights and thrive on creating captivating campaigns that convert, we’d love to hear from you! Read more and apply in the link below:

A whole bunch of the Man Bites Dog team - Claire Mason, Alison Sharpe, Lauren Street, Ellie Dobner and Jago Lock - had a fantastic day at the PSMG LLP London Summit this week! The event was packed with inspiring talks on driving change in professional services. Claire Mason and Alison Sharpe led a dynamic workshop on how firms can harness the power of thought leadership to develop and promote new AI-related services and capabilities drawing on findings from our latest campaigns. Claire also joined a panel alongside Ruth Napier, Gemma Prescott, Carol Cook, and James Davidge, sharing insights on the crucial role of marketing and business development in driving business growth. Thank you to Gail Jaffa and the PSMG LLP team for organising another fantastic event! And a special shout-out to local Brighton business Bird & Blend Tea Co. B Corp for keeping our stand visitors energised with their delicious teas. #AI #ProfessionalServicesMarketing #PSMGSummit2024 #PSMarketing #ProfessionalServices 

Transformation has become a business imperative, and the financial services sector is feeling the pressure to transform more than most. The Next Organization, a global thought leadership campaign developed by Mayer Brown in partnership with Man Bites Dog, reveals that over two-thirds of financial services leaders believe that their organisation needs complete transformation to thrive and create value in the next economy.     But how do organisations undergo the extensive evolution needed? Based on global research, the study identifies the seven dimensions of successful business transformation and examines the barriers businesses are facing to achieving them.     🔎 Read the report now to discover the dimensions and find out how the General Counsel can play a leading role in executing successful transformation strategies: https://lnkd.in/gTUv4Pre    #TheNextOrganization #MayerBrown #BusinessTransformation #B2BThoughtLeadership #FinancialServices #B2BMarketing #LegalMarketing

📢 The PSMG LLP London Summit takes place next Wednesday!   This year's theme is "Change is inevitable - How you prepare for it is not." Man Bites Dog's Claire Mason and Alison Sharpe will be hosting a dynamic workshop on "Winning the Battle of Intelligent Brands: How Marketing & Business Development Can Drive Growth in the AI Economy."   The conference is now fully booked, but you can still join the waitlist! To join our workshop or to be added to the waitlist, please contact Gail Jaffa. We hope to see you there! https://lnkd.in/ecqqbDaJ

"For the first time, GHD really stood out globally with a powerful voice for change and for good."    Our recent ‘Uncharted Waters’ webinar explored strategies for marketers to excel in the competitive sustainability communications space. In this clip, Rod Naylor, Global Water Lead at GHD, shares insights on the award-winning Aquanomics campaign and its success in engaging sales teams across diverse regions, empowering them to bring thought leadership content to market. 📺 Watch the full webinar here: https://lnkd.in/esJ5UGQU #Aquanomics #B2BThoughtLeadership #B2BMarketing

It's a pleasure to join the Winmark CMO & CEO networks and contribute to their mission of empowering C-suite executives to engage in transformative discussions shaping the future of business:

Can AI-powered productivity solve the talent crisis? We worked with Mercer to find out. The economic model reveals that AI’s potential to boost productivity could offset the headwinds from changing demographics and a shrinking skilled labour force. However, AI will not disrupt countries and sectors equally, with the finance sector predicted to see productivity gains of 14% compared to 3.1% in the hospitality sector. According to the modelling, AI-driven productivity gains could free up 36 workdays a year for the average worker. The companies that embrace the opportunities created by AI will stand firmly on the shoulders of robots, unlocking unprecedented levels of innovation and efficiency. Read the article here: https://lnkd.in/eX4XHM5n #AI #productivity #futureofwork #professionalservicesmarketing #thoughtleadership

In her latest blog, Man Bites Dog's Megan Reynolds explores three ways strategic thought leadership can have a transformative impact on the energy sector.

The UN Sustainable Development Goals (SDGs) represent a global call to action for cities to address environmental challenges and foster a more sustainable and equitable world – and we only have 2,000 days left before the deadline.   Introducing the latest iteration in our decade long, multi-award-winning campaign with Arcadis; The Sustainable Cities Index 2024: 2,000 days to achieve a sustainable future.   This year’s index brings a new dimension and pillar: Progress. With the clock ticking down to 2030, evaluating the progress that cities have already made, and analysing their future trajectory, is vital to ensure that urban sustainability remains a priority on the business agenda. With more metrics and indicators than ever before, the four core pillars of the SCI2024 align with the UN SDGs, highlighting the correlation between city performance and global sustainable development.   Check out the report here: https://lnkd.in/eMmXckay   #SustainableCitiesIndex #B2BThoughtLeadership #Sustainability #B2BMarketing