Fuse

This week at Lega Serie A headquarters in Milan, our colleagues in Fuse Italy unveiled ‘Beyond Visual Attention: Quando La Comunicazione FA Goal’, a groundbreaking study that explores how brands can earn greater attention by marketing in and around football. ⚽ In collaboration with Lega Serie A, Ipsos Italia, AINEM Associazione Italiana Neuromarketing, and K2, this research explores:   1. How fans respond towards to football content before, during, and after matches. 2. How media consumption varies by channel. 3. The brain’s reaction to content and advertising stimuli in relation to Italy's most beloved sport.   Marco Girelli, CEO of OMG Italy, highlighted the role football plays in enabling brands to earn more attention from their marketing efforts, especially in an overcrowded landscape.   With support from Annalect, Stefano Cervini, Chief Intelligence and Data Analytics Officer at OMG Italy, highlighted football’s ability to play a role across a variety of media. While the live game remains an appointment to view across all generations, there are significant engagement opportunities beyond the 90-minute match.   #BeyondVisualAttention #football #italia

Last year, we collaborated with the brilliant people at System1 to deep dive into the creative effectiveness of sport sponsorship activation. We discovered that sport can truly deliver a ‘dividend’ that gives traditional brand advertising a run for its money. With UEFA EURO 2024 reaching its climax, we’re pleased to release the results of our study into sponsor (and non-sponsor) activity. Once again, brands that embrace sponsorship are capitalising on its brand building ability. A special shout out to Lidl who used their exclusive right to supply player escorts as the mainstay of their campaign – something only achievable through sponsorship. #sponsorship #euros #advertising

We are immensely proud of our CEO, Louise Johnson, who had an extraordinary week as Jury President of the Entertainment Lions for Sport at Cannes Lions International Festival of Creativity. 🎊   Earlier this week, Lou hosted a Women’s sport panel at Omnicom Cove, discussing the importance of investments in women’s’ sport and promoting female athletes.   And on Tuesday, she announced the Grand Prix winner for her category – a massive congratulations to Orange “WoMen’s football” campaign!   Congratulations to all the shortlisted entries and the bronze, silver and gold winners and we’re so excited for what’s to come in 2025!   #canneslions #leadership #sport #womensport #inspiration

This weekend, an incredible summer of sport kicks off with England launching its UEFA Euros campaign against Serbia. At the same time the Cannes Lions jury and I will gather to judge the Entertainment Lions for Sport. It's the fourth year of the festival taking sport seriously, a significant shift from the inaugural sports category jury in 2021, which I judged over Zoom in my kitchen amid a global pandemic. Back then, the entries were deeply moving and reflective of the time but were limited mainly to men's football and had little representation from Asia. Three years on, the category has grown and evolved, gaining more attention from organisers and advertisers. Now the festival even boasts a sports-dedicated beach on the Croisette, rivalling those of the major tech players. So why the increased interest? And why should brands take note? Have a read of my piece in today's Campaign UK on the opportunity and investment for sport. Cannes Lions International Festival of Creativity Fuse

We are delighted to join a fantastic group of industry peers in being awarded an IPA People First Promise Badge of Honour, in recognition of our commitment to our people’s mental health & wellbeing. Read more about it here! ➡ https://lnkd.in/ezTX9V7p. #mentalhealth #peoplefirst #wellbeing

New role available! Come join our design team! Apply here ➡ https://lnkd.in/eqM_qVHj #designer #midweight #werehiring

Kicking off Vodafone's summer of festival activations with a fabulous weekend at Mighty Hoopla Festival! 🎉 Our Fuse team delivered a brand new Connect & Charge tent, offering free charging and WiFi to all festival goers to help keep the party going without fear of low battery. 🕺 Next up is BST Hyde Park where Connect & Charge will be open across 9 show days throughout June and July. #Festival #MightyHoopla #Vodafone #Sponsorship #Brandpartnerships #Musicmarketing

And that's a wrap on an extraordinary UEFA finals season. 4 cities. 4 finals. One very proud agency.  🎉 Dublin✅ Bilbao ✅ Athens ✅ London ✅ A huge congratulations to the incredible Fusers who consistently go above and beyond to make it all possible for our clients. #football #uefa #championsleague #europaleague #womenschampionsleague #conferenceleague

Fuse CEO Louise Johnson speaks to City AM for their ‘Meet the Founder’ series, where she discusses what she believes are the most important factors to consider when seeking talent.   Read more by clicking the link below! ⬇   #femaleleader #business #team

To engage with fans at the UEFA Champions Festival, Fuse and TRO were tasked with creating compelling and immersive experiences for Just Eat Takeaway.com and PepsiCo. This included the creative design, production and the execution of fan experiences at the festival for both brands, ensuring attendees had unforgettable and interactive experiences.   Take a look at how we captivated audiences and enhanced their festival journey…   #uclfinal #festival #activations