FT Strategies

🔍 El Confidencial needed to diversify its audience and attract younger readers to remain a sustainable business. El Confidencial took part in the Google News Initiative and FT Strategies Audience Diversity Academy, to learn how to attract and retain younger readers. It successfully reimagined its approach to diversifying content, without comprising on the insightful stories and important news they are known for. This case study reveals the frameworks and approaches the publisher used to capture the attention and interest of the youth in today's digital world: https://lnkd.in/e-CQUYSZ

🚀 This week marks the start of the third edition of Artificial Intelligence Launchpad, which we are running in partnership with Google News Initiative. Over the next five months, the participating publishers will embark on a journey to craft an ambitious and responsible vision for AI in their organisation, guiding them through live experiments to test their ideas. Learn more about our programmes with Google News Initiative here: https://lnkd.in/eRxbQfxg

🚀 This month's Learning Machines newsletter reflects on our inaugural AI Launchpad programme, which explored how to transform AI proofs-of-concept into user-facing products or integrate them into daily workflows. We also discuss publishers' increased use of AI in audio production to reduce workload, with advancements in text-to-speech and voice cloning, as seen in ElevenLabs' AI voices in their Readers App. Not subscribed? Register for free here: https://lnkd.in/edT6KXr9

🎉 Congratulations to the participants who have just graduated from the prestigious Journalism Innovation and Leadership programme at University of Central Lancashire (UCLan). FT Strategies is proud to have supported and participated in this important initiative that fosters the next generation of diverse news media leaders and strengthens the journalism industry to support their communities into the future. #journalism #journalisminnovation #JILeaders #UCLAN #FutureOfNews

⚡In partnership with the Google News Initiative we worked with The Irish Times to transform their digital subscription business and achieved a remarkable 30% uplift in sales. Through utilising the power of data analysis, we gained valuable insights into readers' behaviour, preferences, and engagement patterns to deliver more tailored content. This personalised approach ensured that readers received the right content at the right time, leading to an increase in conversions and subscriptions. Read the full case study here 👉 https://lnkd.in/eUdHYJxD

📈 How do you empower your team to make effective decisions, led by the data? This article discusses how the Financial Times brought in self-serve analytics for their Product Team, allowing them to link qualitative and quantitative methods. We share 6 key lessons that were learned from introducing a new analytical tool and describe how it changed the way the FT's Analytics and Product teams collaborate. Read the article here 👉https://lnkd.in/e7sBEp9B

📣 We're pleased to announce that the Artificial Intelligence Design Sprint Germany applications are now open! This is a one-day in-person workshop, based on proven design methodologies tailored to help news organisations accelerate their AI capabilities. During the session, you'll work through some of the challenges and opportunities of AI, identifying possible design solutions. You'll then generate an action plan, developing a strategy for success to continue your journey. This edition will take place on Thursday 12 September in Berlin, Germany. To find out more and apply, head to the link 👉https://lnkd.in/etfASG6k

Join FT Strategies and Google News Initiative at the second edition of News in the Digital Age, taking place in London on Tuesday, 3 September. The summit will feature insightful talks on key industry issues and cutting-edge strategies in news media. You can see a sneak peek into two of our main stage speaker sessions below. This is an invite-only event, those interested should contact programmes@ft.com to register their interest in attending the summit in person. #NITDA24

There are multiple factors that can influence how readers prefer to consume news media - according to a Reuters Institute Digital News Report, gender can be one of these factors. Audience diversity is one of the biggest opportunities for the news publishing industry, and is therefore a topic that FT Strategies has been working with our clients to improve upon. Read this article to learn about our four steps to start improving the gender balance of your publication: https://lnkd.in/gs_fmnb7

"In the first quarter of this year, for the first time ever we’ve become a leader in subscriptions. Because we attended the Subs-Academy with FT Strategies and Google in terms of business, we are more structured and organised for a common purpose" Guida Marques-Pinto, Digital Innovation Director, Público. Público experienced a subscription increase in 2020 but needed to realign its digital strategy when growth slowed. By participating in the Subscriptions Academy, Público developed a new governance model focused on acquisition, lifetime value, and culture, leading to a series of experiments that improved subscriber engagement and retention through data-driven insights and cross-functional collaboration. Find out more: https://lnkd.in/eygjjEBf