Alpha Grid, a Financial Times Company

Who said B2B can't be creative? We're proud to share some of the assets we have produced for our latest Insights Piece, Content In An Age Of Crisis, launched earlier this month. Creative director: Samuel Moppett Executive Producer: Elyena (Nellie) de Goguel Illustrations: Ryan Todd Report design and build: Ellie Anthony Motion design: @Mia T. & Rob Smith Full case study coming soon 👀 Comment "REPORT" in the comment section below to receive the full report. #research #content #thoughtleadership

Bitcoin enthusiasts, have you ever wondered what gives bitcoin its intrinsic value? The answer lies in a simple yet powerful concept: its finite supply. As highlighted in our most recent AG Masterclass by Kitty Horlick, there will only ever be 21 million bitcoins in existence. To change this condition would require a majority consensus, and there's little incentive for such a change to occur. It's fascinating to consider the implications of a cryptocurrency with a supply that can't be altered by any central authority. Make sure you read Elyena (Nellie) de Goguel’s #MasteringTheMessage blog article as well ⬇️ #Bitcoin #Cryptocurrency #Blockchain #DigitalCurrency

Collaboration is key to supercharging clean energy 💙🐟🐠🌊 Make sure you listen to the latest episode of The Next Five podcast series, and check out the EDP hub on FT.com (link in comments section). Executive producer - Elyena (Nellie) de Goguel Producer - Lois Vernon Art direction & Design- Samuel Moppett & Caitlin Clancy Illustration - Cristiana Couceiro Web build - Denis Bouquet Writer - Adam Thomson Podcast - Tom Parker & Nick Granville-Fall (Ideosound) #sustainability #FTpartnercontent #oceantrash #plastic

The internet is flooded with an abundance of content, making it difficult to tell if it's human-made or machine-generated. In our third AG Masterclass with AI expert, Kitty Horlick, she discusses the impact of deep fakes and accidental misinformation, raising the question: what are the potential consequences of an internet heavily saturated with AI generated content? Make sure you read Elyena (Nellie) de Goguel’s #MasteringTheMessage opinion piece, where she shares her thoughts on web 3.0; its promises and pitfalls. #deepfakes #AI #internet

Welcome back to our #MasteringTheMessage series! We kick off this last quarter's series with our latest piece, written by Lucy Snell during her recent internship with us. Lucy interviewed the Financial Times's and Alpha Grid, a Financial Times Company's audio teams members and compiled their responses into a "how to" guide to good audio quality. Thank you Lucy for your great contribution 🎙️ Read the full story here ⬇️ https://lnkd.in/eHDxc_KX #audio #content #production

Last week, we hosted a breakfast launch event at Bracken House where we presented the results of our latest insights piece. Over 350 business leaders and decision-makers responded, sharing their understanding on branded content in times of uncertainty. The event also included a panel discussion with four experts who shared their recommendations on how brands should approach and share content during times of crisis, and in general. Thank you to all of our guests for attending and joining this enlightening discussion. Huge thank you to our panel, Myriam C. Khan, Alessandra Almeida Jones, Lucy Alexander, Alex Black and Elyena (Nellie) de Goguel, for sharing your valuable insights. Finally, shoutout to the creative, production and marketing & sales teams led by Samuel Moppett, Elyena (Nellie) de Goguel, & Sarah Mackenzie for bringing this event to life. Our report is now LIVE, comment “Insights” in the comments section if you would like to get the full document. 🚨 #content #production #report

On Tuesday 3rd October, we launched our latest insights piece : Content in an age of crisis 👁️ This report is the result of research conducted with over 350 senior decision-makers who are part of the esteemed Financial Times readership. We asked them how they interact with branded content during times of uncertainty, and how brands can break through the noise. We hosted our clients, colleagues and contacts at Bracken House and presented the report findings, followed by a panel discussion, moderated by Elyena (Nellie) de Goguel, with our experts Myriam C. Khan, Alessandra Almeida Jones, Alex Black and Lucy Alexander. Thank you to everyone who came to the launch event, joined the discussion, asked the important questions, and to our panel for sharing your invaluable insights. The presentation & panel discussion are available On-Demand, please contact us if you wish to receive a link. Interested in reading the full report ? Contact us on LinkedIn to receive a copy! #content #research #thoughtleadership

We look forward to seeing you on Thursday 5th October at Marketing Week's Festival of Marketing, where we'll be launching our latest insights piece "Content in an age of crisis" with a panel discussion led by experts in the field of communications & crisis: Alex Black - Senior Director in the Crisis & Issues team - BCW London Myriam C. Khan - Head of External Communications and Marketing - Thales Georgie Cauthery - Content Director - Financial Times Moderated by Rebecca McKinlay - Managing Director - Alpha Grid, a Financial Times Company See you on the "Setting The Agenda" Stage from 3:35pm. #FOM23

And we’re live ! 🚨 Thrilled to have our panel of experts discuss the various approaches branded content can break through the noise in times of crisis ☁️ Our report “Content In an Age of Crisis” will be released very soon so make sure you keep an eye out for the link. #content #crisis #trust #brandedcontent

We are looking for some ace, talented digital designers/UX for a couple of 2-month gigs across a few visual storytelling (editorial aesthetic) projects for the FT. Working alongside the ace Elyena (Nellie) de Goguel Maria Gomez de Sicart Úna Curran Jo Quaye Lois Vernon and myself. Starting asap. DM me. No recruiters Plz