EssenceMediacom

We love this from Lindsey Jordan, our UK Head of Creative Strategy! In our third edition of 'In the New Communications Economy', Lindsey explores why brands need to lean into the stranger side of life to stand out in the digital landscape. Lindsey then highlights the four golden rules for embracing your weird as a brand... Discover them on our website below. 👇 https://lnkd.in/eZG3xQkB #BreakthroughForBrands #NewCommunicationsEconomy

For this week's 'Breakthrough' article we spoke with Laura Neal, our Global Head of Business Systems. Laura describes her breakthrough career moment and even names a fellow Essential who's work she really admires. Read the short article on our website here 👉https://lnkd.in/e-DQR7NE #BreakthroughForBrands #NewCommunicationsEconomy

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/eT6PgEzi #BreakthroughForBrands #NewCommunicationsEconomy

Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/ekP-QJFj #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy

A huge congratulations to Emily Joy Howe who has been named Well-being and Mental Health Champion of the year at the InsideOut Awards! 💛 So incredibly well-deserved, Emily. We are so proud to have you. Learn more about the awards here 👉 https://lnkd.in/dsYRexDR #MentalHealth #Wellbeing #InsideOutAwards

Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

One of the highlights from Cannes Lions International Festival of Creativity was seeing our amazing client, The Coca-Cola Company, crowned as Creative Brand of the Year. 👑 This is such an impressive feat, it's great to see all the hard work recognised in such a prestigious way. Congratulations to everyone at Coca-Cola and WPP Open X. 👏 #WPPOpenX #CannesLions2024 #BreakthroughForBrands #NewCommunicationsEconomy

Extremely delighted for our achievement in marketing interactive AOY! Again EssenceMediacom key belief of taking analytics at our core of service in providing to clients has led to terrific results: - Analytics agency of the year (2 consecutive years) - Best client retention agency of the year The recognition has proven our belief and thank you all Essentials' efforts and contributions!

Now that the dust has settled on Cannes Lions International Festival of Creativity for another year, we can say it's been one of our favourite editions yet. We are thrilled to announce our total awards tally of 30 Lions! 🏆2 x Grand Prix 🏆6 x Gold 🏆8 x Silver 🏆14 x Bronze A huge congratulations to all our clients and people for making these incredible results possible. 🙌 With so many fantastic sessions on offer throughout the week, we were able to get a real insight into the future at the GroupM Rooftop. 🔭 The future of marketing is integrated and omnichannel. Kristin Gower sat down with Kellanova's Omar Carrión, and Target's Stephanie Stopulos to talk about navigating this new commerce landscape. Watch their conversation here 👉 https://lnkd.in/guSjQmdh 🔭 The future of entertainment is diverse and inclusive. Fandom's Stephanie Fried, PlayStation's Jaap O. Tuinman, and Audible's Susan Jurevics discussed representation in entertainment. 👉https://lnkd.in/gZRXxrPE 🔭 GroupM and The World of Women Foundation hosted a panel focused on Investing in Women’s Sports. Aruna Natarajan moderated the panel with Bridget Sponsky (Izor), Ally, Kathryn Swallow, Unilever and Thomas Dobson, NAB Bank. 🔭 GroupM and The World Women Foundation hosted another panel focused on Women Driving Culture Through Media. JiYoung Kim, GroupM, moderated the panel with Tracy-Ann (Goodwin) Lim, JPMorganChase and Jennifer Wiener, Hello Sunshine . 🔭 We loved the discussion around #AI's role in advertising, privacy in a post-cookie world, and the concept of hyper-personalisation. Listen to choreograph's Rich Astley and Microsoft's Rukmini Iyer on navigating the complexities of the tech world. 👉 https://lnkd.in/gfAMXETs In fact, you can catch up with all the sessions from the GroupM Rooftop on demand, here. 👉 https://lnkd.in/eWZ8CuhE Our EssenceMediacom Cannes Wrap will be available here next week. Still feeling the #FOMO? Don't worry, if you are based in London, Cannes on the Big Screen will be returning in July. Watch this space! #WPP #BreakthroughForBrands #NewCommunicationsEconomy

We are delighted to share that we won a Cannes Lions Bronze for our US & UK cross market campaign 'Twiggy Full Circle' for eBay in the Luxury & Lifestyle category. 🤩   This award celebrates creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life whilst driving business performance and brand loyalty.   Congratulations to our client, creative partners and teams involved in this campaign - is amazing to see our breakthrough work be recognised on such a global platform! 👏   View the full list of winners here 👉 https://lnkd.in/dNnAjMXn   #CannesLions #WPPCannes #BreakthroughForBrands #NewCommunicationsEconomy