NEW THOUGHT LEADERSHIP | ahead 2024. branding beyond impact. In a world defined by constant change and evolving landscapes, navigating the path forward requires a deep understanding of our collective journey as both brands and individuals. This edition of ahead delves into the ethical dilemmas faced by advertisers today. Drawing upon the wisdom and insights of dentsu X leaders worldwide, we aim to navigate these challenges together. Download it here: https://lnkd.in/e4tsYk2C #ahead2024 #brandingbeyondimpact
dentsu X
Advertising Services
London, England 43,556 followers
Experience Beyond Exposure
About us
We are where Creative, Media and Technology meet. dentsu X is a new kind of agency. We are Thinkers, Makers and Doers. We are Experience over Exposure We believe in people. We listen before we speak. We value partnership and collaboration. We behave like we would want to be treated. We revel in solving problems. Then we make cool stuff people want to talk about. We are proud to be a part of dentsu, Asia Pacific’s largest and most awarded Agency Network.
- Website
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https://dxglobal.com/
External link for dentsu X
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2016
- Specialties
- Performance Marketing, Integrated Marketing, Communications, Strategy, Mobile Marketing, Social Media Marketing, Digital Production, Experiential Marketing, Creative , Media, Planning, and Marketing Strategy
Locations
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Primary
20 Triton Street
Triton Street, Regent's Place
London, England NW1 3BF, GB
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77 Robinson Road, #24-01 Robinson 77
Singapore, N/A 068896, SG
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32 6th Ave
16
New York, NY 10013, US
Employees at dentsu X
Updates
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Algorithmic bias in advertising is a global concern, and Thailand is no exception. Arin Phummarin, Director of Digital Solutions, dentsu X Thailand explores the potential pitfalls of AI-powered ad targeting, shedding light on how it could perpetuate social inequalities. https://lnkd.in/ekwm3Q5n #ahead2024 #brandingbeyondimpact
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dentsu X reposted this
Hoy, desde dentsu X Spain, queremos compartir con vosotros "AHEAD", un informe donde recogemos pensamientos de profesionales de dentsu X a nivel global y local. Elisa Brustoloni | María Alvarez Gómez | Oscar Herraiz | Carlos Pacheco | Alvaro Notario de Cárdenas | Laura Moscat Agustí https://lnkd.in/dQRytw2t
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Will we be able to achieve sustainable growth? Will we use AI responsibly in a way that balances business progress with social progress? Carlos Pacheco, Head of Strategy, dentsu X Spain asks in 'The Impact of AI on Brands and People'. Read it: https://lnkd.in/eCRkD5Yd #ahead2024 #brandingbeyondimpact
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Can Artificial Intelligence cause a disconnect between the economic progress of companies, and the social and cultural advancement of individuals? Read more from Carlos Pacheco, Head of Strategy, dentsu X Spain: https://lnkd.in/eCRkD5Yd #ahead2024 #brandingbeyondimpact
AI in Marketing: Balancing Business and Social Progress | dentsu X
dxglobal.com
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dentsu X reposted this
𝗧𝗮𝗿𝗴𝗲𝘁 𝗦𝗲𝗹𝗳 𝗖𝗮𝗿𝗲 🏃🏼♀️💡 Los Self care no son solo interesantes para sectores obvios como son el deportivo o el de la alimentación, también pueden ser de gran interés para otros como la belleza, los suplementos vitamínicos, la lectura o aquellas empresas que se preocupen por el medioambiente… ▪ ¿Quieres saber por qué? ▪ ¿Quieres entender 𝗰𝗼́𝗺𝗼 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗻 𝗺𝗲𝗱𝗶𝗼𝘀 𝗹𝗼𝘀 𝗦𝗲𝗹𝗳 𝗰𝗮𝗿𝗲 para llegar a ellos con mayor precisión? Contacta con Dentsu Audience Insights: audience.insights.team@dentsu.com Aquí compartimos algunos de los titulares más destacados de este estudio 👨🏼💻 ⤵ . Laura Moscat Agustí | Ane Ramos Basterrechea
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TOMORROW we'll be at MAD//FEST LONDON with our sister agencies cohosting the new and exclusive dentsu agency lounge. Watch this space for more ✨ #dentsuatMADFest
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5 days to go. The countdown for MAD//FEST LONDON is on! We're getting ready behind the scenes to co-host our new dentsu agency lounge. Hope to see you there! #dentsuatMADFest2024
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#CAMPAGNE | ecosystem fait campagne avec dentsu X en invitant les Français à faire « le bon geste » en matière de #recyclage. ♻️ dentsu X, l’agence média spécialisée dans l'expérience du groupe dentsu, orchestre pour ecosystem une nouvelle campagne intitulée « le bon geste » sur le recyclage des petits appareils électroménagers et des ampoules. Cette campagne estivale diffusée en TV segmentée et vidéo en ligne, inscrite dans le dispositif « chaque geste compte » du Gouvernement, reflète l'engagement du groupe dentsu France à œuvrer pour une publicité plus #responsable et à faire évoluer positivement des comportements plus durables. ___ Quentin Delamotte Emilie Adam-Strobbe Vincent Barral Yvan Bouffay Grégoire Dreuillet Giulia Marsili Jenny Monteiro Sylvie Le Clech Léa Paugam Véronique Morael Margerit Variana TOGBA Marion Martinez
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In our rapidly evolving society where environmental and social consciousness is paramount, the 4 Ps of marketing principles need to adapt to today’s reality and evolve through the lens of more sustainable and responsible practices. The question is no longer about whether to adapt but, how new paradigms help us rethink these foundational principles. https://lnkd.in/ewTXXTBr #ahead2024 #brandingbeyondimpact