5 days to go. The countdown for MAD//FEST LONDON is on! We're getting ready behind the scenes to co-host our new dentsu agency lounge. Hope to see you there! #dentsuatMADFest2024
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NEW THOUGHT LEADERSHIP | ahead 2024. branding beyond impact. In a world defined by constant change and evolving landscapes, navigating the path forward requires a deep understanding of our collective journey as both brands and individuals. This edition of ahead delves into the ethical dilemmas faced by advertisers today. Drawing upon the wisdom and insights of dentsu X leaders worldwide, we aim to navigate these challenges together. Download it here: https://lnkd.in/e4tsYk2C #ahead2024 #brandingbeyondimpact
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Will we be able to achieve sustainable growth? Will we use AI responsibly in a way that balances business progress with social progress? Carlos Pacheco, Head of Strategy, dentsu X Spain asks in 'The Impact of AI on Brands and People'. Read it: https://lnkd.in/ekwm3Q5n #ahead2024 #brandingbeyondimpact
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Can Artificial Intelligence cause a disconnect between the economic progress of companies, and the social and cultural advancement of individuals? Read more from Carlos Pacheco, Head of Strategy, dentsu X Spain: https://lnkd.in/eCRkD5Yd #ahead2024 #brandingbeyondimpact
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TOMORROW we'll be at MAD//FEST LONDON with our sister agencies cohosting the new and exclusive dentsu agency lounge. Watch this space for more ✨ #dentsuatMADFest
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#CAMPAGNE | ecosystem fait campagne avec dentsu X en invitant les Français à faire « le bon geste » en matière de #recyclage. ♻️ dentsu X, l’agence média spécialisée dans l'expérience du groupe dentsu, orchestre pour ecosystem une nouvelle campagne intitulée « le bon geste » sur le recyclage des petits appareils électroménagers et des ampoules. Cette campagne estivale diffusée en TV segmentée et vidéo en ligne, inscrite dans le dispositif « chaque geste compte » du Gouvernement, reflète l'engagement du groupe dentsu France à œuvrer pour une publicité plus #responsable et à faire évoluer positivement des comportements plus durables. ___ Quentin Delamotte Emilie Adam-Strobbe Vincent Barral Yvan Bouffay Grégoire Dreuillet Giulia Marsili Jenny Monteiro Sylvie Le Clech Léa Paugam Véronique Morael Margerit Variana TOGBA Marion Martinez
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In our rapidly evolving society where environmental and social consciousness is paramount, the 4 Ps of marketing principles need to adapt to today’s reality and evolve through the lens of more sustainable and responsible practices. The question is no longer about whether to adapt but, how new paradigms help us rethink these foundational principles. https://lnkd.in/ewTXXTBr #ahead2024 #brandingbeyondimpact
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We're baaack! Next week, join us at MAD//FEST LONDON - this time, bigger and bolder than before. We're co-hosting the NEW dentsu agency lounge, #TheDen, in collaboration with our sister agencies iProspect and Carat for all three days of the event. Set for insightful talks on #AI and #Innovation, you dont want to miss out! #dentsuatMADFest2024
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