BRiM (Black Representation in Marketing)

🚀The BRiM Sponsorship Program is Back! 🚀 We are thrilled to announce the return of the BRiM Sponsorship Program! Originally launched in 2022, this groundbreaking initiative is designed to accelerate the careers of mid-level Black professionals in the UK’s marketing industry and their senior sponsors. 📊 Why Sponsorship? It’s tough to progress in any organisation without a sponsor. Most sponsorship relationships are informal, with a senior person supporting the upward progression of a team member by championing them and giving them access to opportunities. However, people from underrepresented groups are less likely to get informal sponsors. Just 5% of up-and-coming Black employees succeed in winning sponsorship, compared to 20% of their white peers. That is why we have formalised the process with this program, encouraging leaders to make space so that their Black talent can take up space. Only 1% of C-Suite leaders in the advertising industry are Black, and Black professionals are seven times more likely to face racial discrimination. All In, the ad industry’s workforce inclusion survey and action plan, recently announced investing in a sponsorship program as the key action organisations can take to improve the experience and representation of Black talent. 🔑 What Makes Our Program Different? Our program is about creating opportunities for groups that have been historically sidelined, not fixing faults. By empowering high-potential Black talent, we're driving transformative changes across the industry. 📅 Program Details: - Start Date: September 2024 - Duration: 9 months - Delivery: By the renowned DEI consultancy, The Avenir Network 💼Program Features: - Full-cohort training sessions led by experts - Tailored Sponsor/Sponsee pair activities - Comprehensive guides, tools, and resources - Success stories spotlighting brands and individuals 📣 How to Join: This program is open to any organization with a marketing and communications department or entities within the advertising, marketing, and media industries. Participating organizations will be asked  to match their high-potential, mid-level Black team members with senior leaders for this transformative journey. 🔗 Interested? For more details or to sign up, please contact us at Inclusion@adassoc.org.uk. We’re here to help guide you every step of the way. Join us in paving the way for the next generation of leaders! 💪 #DiversityAndInclusion #CareerDevelopment #Leadership #MarketingIndustry #BRiMSponsorshipProgram #Empowerment #ProfessionalGrowth #BreakingBarriers

What happens after you break through the Glass Ceiling? This morning, outstanding author Sophie Williams shared eye-opening insights into a phenomenon many of us have seen firsthand, and gave us the language, data and examples to back it up. In her new book on The Glass Cliff,  Sophie draws on 20 years of research and data to shed light on a pattern which shows that women are more likely to be appointed to senior leadership roles in times of crisis, when a business is already experiencing consistently poor performance. This (along with other related factors), severely impacts their chances of success and fuels the false narrative that women lack leadership skills. She underscored the undeniable truth that while talent and ability are genderless, access to opportunity is less so, and this effect is amplified the more intersections a person has. She also shared examples of how to combat this, emphasising the importance of leadership acknowledgment, transparency, and proactive planning. We love bringing together great people to talk about great ideas that fuel real action. Thanks to Sophie for raising our awareness of this phenomenon and giving us tools to fight it (take a minute now to go buy her book please, it’s GOOD), to Caroline Foster Kenny, exec chair of BRiM for guiding us through the morning’s discussions, and to Dinah Williams and The Avenir Network for partnering with us on this event and hosting a truly inspiring conversation 💛 . Thanks most of all to everyone who came out on a rainy Tuesday morning to share, learn, connect and take action.  

Join us for a BRiM special event in partnership with The Avenir Network, The Glass Cliff: Why Underrepresented Leaders in Power are Undermined and How to Fight Back. Why is it that time and time again, we witness women and other underrepresented leaders being promoted into seemingly promising roles during challenging times, only to face heightened scrutiny, increased pressure to perform, and limited support or resources? Today, the exceptional Sophie Williams publishes her new book, "The Glass Cliff: Why Women in Power are Undermined and How to Fight Back, " a timely exploration of what lies beyond the Glass Ceiling. Don't miss out on this enlightening conversation about overcoming biases against women and individuals from underrepresented communities in leadership roles. You'll be able to take part in a thought-provoking audience Q&A session, and get your hands on a copy of this groundbreaking book. 📅 Date: Tuesday, March 12th ⏰ Time: 8:30 AM - 10:30 AM 📍 Location: Meta Brock Street office Space is limited and filling up fast! Register now to secure your spot using the link in the comments.

Are you ready to take your career to new heights? Introducing the BRiM Scholarship Programme in partnership with Google! 🚀 BRiM is dedicated to helping Black professionals thrive and reach their career aspirations. Whether you're looking to make a career change, re-enter the workforce, or simply expand your knowledge, you can enhance your expertise in a wide range of subjects, including Digital Marketing, E-commerce, Project Management, UX Design, and Data Analytics. If you’re UK based, you can gain valuable skills and unlock a world of opportunity through Google Career Certificates. Complete your chosen course at your own pace (typically 3-6 months, 10 hours per week). 🔗 Join us on this transformative journey using the link in the comments. Your path to success starts here! Enroll in the BRiM Scholarship Programme today and seize control of your future. 🎓 Your goals are closer than you think. #BRiMScholarship #GoogleCareerCertificate #BlackTalent  #CareerDevelopment #Opportunity

We LOVE speaking to businesses using the BRiM framework to supercharge their representation efforts. Thanks for having us Ear to the Ground!

Don’t miss our upcoming 'Building Your Blueprint' virtual workshop with Tashan Nicholas on October 31st. Discover strategies to define your path to success and learn the art of setting achievable goals. Link to sign up is in the comments below!

Ready to take your career to the next level this Black History Month? Don't miss our exclusive virtual workshops in partnership with Coach Tashan Nicholas! Join us on October 24th and October 31st for two empowering sessions on "Building Your Blueprint." In Part 1, we'll help you craft your vision for the future and uncover your core values. 🌟 Part 2 dives deep into success strategies, from setting achievable goals to finding your unique path. Whether you're actively looking for your next step or to boost/pivot your career, these workshops are designed for you. 🎯 We have just a few spaces left, so secure your spot now using the link in the comments. #BRiM #RELYTE #BlackHistoryMonth #TheBlueprint #ProfessionalGrowth #Empowerment #DiversityInLeadership

🌟 Exciting Black History Month News 🌟 Navigating your mid-career journey can often feel like piecing together a complex puzzle. And for Black professionals, it comes with unique challenges and opportunities. That's why, this Black History Month, BRiM is thrilled to partner with Coach Tashan Nicholas at RELYTE, who is dedicated to empowering diverse and under-served leaders. Together, we're bringing you two incredible virtual workshops on "Building Your Blueprint." 🗓️ Mark Your Calendars: October 24 & 31, 2023 🗓️ During Part 1 (October 24th), we'll help you craft your vision for the future and uncover the core values that drive you forward. 🚀 In Part 2 (October 31st), we'll delve deep into the nuts and bolts of success—setting attainable goals, discovering pathways to your aspirations, and gracefully overcoming obstacles along the journey. While attending both sessions offers the most comprehensive experience, you're more than welcome to join us for either one. Ready to supercharge your career and make a lasting impact? 🎯 Don't miss out on these empowering workshops 📌 Sign up now and secure your spot using the link in the comments. #BRiM #RELYTE #BlackHistoryMonth #TheBlueprint #ProfessionalGrowth #Empowerment #DiversityInLeadership