Shaun Chong

Through TikTok's new business solutions with creative AI tools, performance measurement, and enhanced branding placements, these tools enable and help marketers to collaborate, learn, and engage with innovative industry leaders. Speaking about the launch, Sofia Hernandez, global head of business marketing at TikTok, said, "TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways. We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok." #digitaladvertising #socialmedia #marketingsolutions ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Did you know that most APAC companies prefer to out-source their social media team? This is because even though organizations has its own social media team, they are still finding the right strategy Check out this report where we uncover how APAC companies manages social media including: - How established they are - Favorite social media channels - Their use of AI for social media - Social media plans for the future To read it more in-depth, check out our latest newsletter: https://lnkd.in/gvSxdNQR

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In a recent interview with Marketing In Asia, Ken Mandel, Regional Managing Director and Head of #GrabAds & Brand Insights at Grab sheds light on how brands should harness the unique features of #retailmedia networks (RMNs) to add value to consumers’ user experience, which increases receptiveness to #advertising messages. Learn more about these features and tips for brands to leverage them effectively in the full interview here: https://lnkd.in/gu9p2BCD #Grab #SuperappAdvertising #UserExperience

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📣 Elevate Your Marketing Strategies with Hiip Influencer Intelligence Platform - the ultimate game-changer in influencer marketing. Get access to advanced influencer intelligence data across Southeast Asia and more! 🌟 Our subscription model empowers brands and agencies to: 📊 Access comprehensive data insights at a glance 🚀 Improve efficiency and productivity 🎯 Deliver impactful results and ROI Experience it yourself with a Complimentary 7-day Trial plan — no upfront payment or credit card details are required. Click here to start your trial 👇 https://bit.ly/4bhYd1p Or, connect to schedule a 30 mins guided tour. Let’s transform your marketing approach together! #DataAnalytics #InfluencerMarketing #InfluencerPlatform #Subscription #SaaS #HiipRegional #InfluencerCampaigns #LiveStreamingResults #InfluencerAnalytics

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The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

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🔷COMMON BUSINESS OWNER QUESTIONS: 👱‍♀️Client: How to automate your MARKETING SALES and get Million Revenue? 👦Me: Use this AI Chatbot by Aizonix 🔰Get yours today 👉https://aizonix.com/ ✅BEST FEATURES   1. Redirect customers to shopping platform (lazada, shopee,tiktok) 2. Direct purchase inside FB Messenger without going to any platform  3. User friendly interface, and easy to use 4. Showcase customers feedback  5. Show contact details directly  6. Follow up the customer  7. Show receipt of purchase  8. Show order status 9. Reply to post comments 10. Promotional Followup 11. Recurring Broad Cast 12. All types of business #Facebookchatbot #Chatbots #chatbot #chatbotmessenger #chatbotmarketing

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🔷COMMON BUSINESS OWNER QUESTIONS: 👱‍♀️Client: How to automate your MARKETING SALES and get Million Revenue? 👦Me: Use this AI Chatbot by Aizonix 🔰Get yours today 👉https://aizonix.com/ ✅BEST FEATURES   1. Redirect customers to shopping platform (lazada, shopee,tiktok) 2. Direct purchase inside FB Messenger without going to any platform  3. User friendly interface, and easy to use 4. Showcase customers feedback  5. Show contact details directly  6. Follow up the customer  7. Show receipt of purchase  8. Show order status 9. Reply to post comments 10. Promotional Followup 11. Recurring Broad Cast 12. All types of business #Facebookchatbot #Chatbots #chatbot #chatbotmessenger #chatbotmarketing

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2024 hasn’t been an easy year. Tight marketing budgets, a challenging digital advertising landscape, and the crunching of third-party cookies — there are plenty of hurdles for digital marketers. But with challenge comes opportunity, and smart marketers can use them to do more with less. In this piece by Emily Smith, content marketing manager at Brandwatch, she details some of the biggest trends that will shake and shape the digital marketing industry this year including embracing AI, personalisation, and creativity--and how should marketers should maximise this in their marketing strategies. #digitalmarketing #marketinginsights #creatives ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG 

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Last month, Incite's Social Media Marketing team shared valuable behind-the-scenes insights on effective social media marketing strategies for Southeast Asian markets in a virtual Q&A roundtable. Watch a recap on the different social media user characteristics across Southeast Asian countries here: https://lnkd.in/g5XcbXjZ

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The chatbot by ZALORA Group leverages AI that is programmed to learn and understand the intent behind customer inquiries, to provide relevant, accurate responses in a highly intuitive and visual format. For simple queries, it leverages generative AI and draws from an ever-growing comprehensive knowledge base of FAQs, while for more complex questions, it utilises natural language processing to grasp the customers’ intentions before providing useful answers. Liam Hutchinson, director of product at ZALORA Group, said, “As a fashion company at heart, we want to help our customers discover great products and brands that make them feel great and confident. ZALORA is known and loved for its industry-best customer service and we’re continuously exploring ways to improve that experience, especially in a more scalable and digital-first way.” Meanwhile, Sumit Jain, chief technology officer at ZALORA Group, commented, “The chatbot sits as part of our broader investments in automation & artificial intelligence under TITAN, our proprietary platform intended to lead fashion e-commerce innovation in maintaining a safe and seamless experience for customers and taking the online shopping experience to the next level.” #ecommerce #artificialintelligence #chatbot ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

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ZALORA, Asia’s leading fashion and lifestyle e-commerce platform continues to invest in tech and lead Fashion eCommerce innovation with our latest AI-Powered Chatbot Featuring an AI that leverages generative AI and a natural language processing model, it processes inputs from customers to grasp the customers’ intentions before providing useful answers. Built around an easy to understand concept, the chatbot can also adapt and respond to any language communicated with it, for instance, an entire conversation can be started in English and ended in Mandarin or any of the local languages seamlessly. Unlike standard industry chatbots, ZALORA's new chatbot is deeply integrated with our consumer core services. This means, once customers sign into their ZALORA shopping profiles, the chatbot can directly access and offer personalised information linked to their accounts, this includes information about the status of their orders, deliveries, and returns, all in an highly intuitive and visual format. "The innovation around Generative AI and Large Language Models (LLMs) has given us access to more capabilities and partnerships to deliver experiences to give our customers an elevated fashion shopping experience," shared Liam Hutchinson, Director of Product, ZALORA Group. “The chatbot sits as part of our broader investments in automation & artificial intelligence under TITAN, our proprietary platform intended to lead Fashion eCommerce innovation in maintaining a safe and seamless experience for customers and taking the online shopping experience to the next level,” added Sumit Jain, Chief Technology Officer, ZALORA Group For more information about the chatbot, read MARKETECH APAC's full feature here: https://lnkd.in/gR3HXP4B

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Digital marketing can seem like a daunting maze for those who are just starting out building their business, but fear not! Join our webinar with Keith Teo Jie Kai and Tze Yong Tee as they simplify the complexities of SEO, performance marketing, and LinkedIn strategies. Register Today: https://lnkd.in/eVXD6giC #digitalmarketing #socialmediamarketing #performancemarketing

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