Zachary Chia’s Post

From print and billboards to the digital world, the advertising landscape has dramatically evolved. Brands are expected to spend over 1700 cr on influencer marketing in 2023. Launching a brand? Think influencer marketing and virality campaigns. Here's your toolkit to ensure a higher return on investment: 1/ Affiliate Marketing - The influencer promotes your product and earns a commission per sale. 2/ Brand Ambassadorship - A long-term relationship between your brand and the influencer. 3/ CTAs - Encourage the audience to interact with your brand. 4/ CTR - Determine the effectiveness of your campaign by averaging out the clicks versus views. 5/ CPV - Set your own rate, depending on your risk capacity. Instagram recommended rate: 0.1-1. YouTube recommended rate: 1-2.5. 6/ Conversion Rate - Measure the effectiveness of campaigns by counting audience actions. 7/ Deliverables - Expect specific outcomes from the influencer. 8/ UTM parameters - Track what content is well-received and gaining traction. 9/ ROI - The endgame. Every piece of the puzzle aligns to determine success. 10/ Bots - Watch out for fake engagement and ensure legitimate returns. 11/ Billboards - Going digital with AI to track actual footfall. Change is constant, let's embrace it!

B2B companies are doing brand trips now 😳 But first, wtf is a 'brand trip'? 'Brand Trips' is when brands pay for and organize exclusive (and sometimes luxury) trips for groups of influencers to create content promote their products. If you're on TikTok, you'll see this everywhere for CPG brands like Poppi, Whitefox, Kulani, and Revolve. But in B2B? I've never seen this before. Until I saw some of my fav B2B Influencers posting from the Semrush weekend event in London. From themed dinners, to a branded Semrush city bus, to a content creation contest with $5k cash prize. This was the first B2B Brand Trip I've seen so far. My entire thesis for Creatorbuzz is Influencer Marketing will be one of the most important Marketing channels to invest into in B2B. And we're slowly but surely seeing that trend in front of our eyes. Well done Semrush 👏 Had major FOMO 😢

I took a bet.. When I started Authentic that people wanted genuine connections online… … and not just to be sold to … too many glossy over-produced assets would miss the point of social, and cause people to turn away. Since then we’ve seen the meteoric rise of influencer and UGC marketing, in a very peer-to-peer style of recommending brands and products. It’s now estimated to be a $20 billion industry… To this day our promise at Authentic is to create content that feels for the user, by the user for your audience, by your audience We take this to heart and create all of our content with that lens. 👏 Over 50 clients, and over a half a million in run rate later… I’d say that bet was the right move. If your marketing agency is stuck in the dark ages - call us to get up to speed with organic social and influencer marketing. We’ve got clients in a number of verticals from food & bev to fintech to brick & mortar retail. 🙌

𝗦𝘁𝗮𝘆 𝗢𝗻𝗹𝗶𝗻𝗲 The Digital Revolution has transformed marketing. Traditional advertising channels like print, radio, and television are declining while digital and social media marketing are on the rise. We are firmly in a new age where marketing success depends on having an online presence and digital strategy. Some key reasons why the future of marketing is online: 🔸- Widespread Internet access and mobile device usage 🔸- Data and analytics for customer insights 🔸- More cost-effective than traditional marketing 🔸- Important for e-commerce and digital transactions 🔸- New battlegrounds for branding via content and influencers 🔸- Must adopt digital-first strategies 🔸- Hire data-driven marketers 🔸- Optimize budgets for online channels 🔸- Mastering digital marketing key for success

I am thrilled to announce that Bazaarvoice has acquired affable.ai, the leading creator marketing platform. This strategic move establishes Bazaarvoice as the first-of-a-kind integrated creator platform, revolutionizing the way brands and retailers approach content supply chain management. By combining our expertise in user-generated content and influencer marketing with affable.ai's powerful technology, we are able to offer a cohesive solution that delivers measurable return on investment from awareness to conversion. This acquisition marks a significant milestone in our pursuit to provide end-to-end solutions for brands and retailers. By integrating the creator marketing platform into our suite of offerings, we enable brands and retailers to tap into the boundless potential of influencer marketing and user-generated content. This powerful combination accelerates the content creation process, maximizes brand exposure, and drives conversions like never before. Our aim is to empower businesses with a comprehensive platform that streamlines the content supply chain, eliminating the challenges associated with disparate systems and processes. Brands and retailers can now leverage our integrated offering to seamlessly manage influencer campaigns, amplify user-generated content, and ultimately enhance their customers' experiences. To learn more about this exciting development, please read the full press release here: https://my.ugc.bz/qyY8fR We look forward to embarking on this transformative journey with affable.ai and embracing the new opportunities it presents for our clients and the industry as a whole. #Bazaarvoice #AffableAcquisition #CreatorMarketing #InfluencerMarketing #ContentSupplyChain

𝟓 𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐠𝐬 𝐘𝐨𝐮 𝐃𝐢𝐝𝐧'𝐭 𝐊𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! Hey there! Marketing is such an interesting topic, and there are always new things to learn about it. Whether you're a seasoned marketer or just starting out, there are some surprising things about marketing that you may not have known before. 1. Email isn't dead Email is still a powerful marketing tool. In fact, it has one of the highest return-on-investment rates of any marketing tactic. 2. Influencers are everywhere Influencer marketing is a huge industry, and it's not just limited to social media. Brands are partnering with influencers in all kinds of niches, from beauty to gaming to cooking. 3. User-generated content is king People trust other people more than they trust brands, which is why user-generated content is so effective. Brands can leverage their fans' content to create a sense of authenticity and trustworthiness. 4. Mobile is everything More and more people are accessing the internet and social media on their mobile devices, which means that mobile optimization is crucial for any marketing strategy. 5. Video is the future Video content is becoming more and more popular, and it's predicted to continue growing in the coming years. Brands that can create engaging and informative video content will have a leg up on the competition. So there you have it, 5 surprising things you didn't know about marketing! All good sales and marketing campaigns start with Accurate and Targeted data! If you want to increase your sales then call us on 0113 465 5555 #businessdevelopment #salesleads #sales #digitalamarketing #Emailmarketing #Telemarketing

#100daysofproductmanagement Product Case Study Today let's discuss the success roadmap of BEWAKOOF E-commerce Brand ✅ KNOW YOUR AUDIENCE Bewakoof's success hinges on catering to the specific needs and aspirations of young India, including those in Tier II & III cities. ✅EMBRACE THE QUIRKY: Bewakoof's playful brand identity resonates with their audience and sets them apart from the competition. ✅SOCIAL MEDIA SAVVY: Master the art of social media engagement. Bewakoof's use of relatable content, humor, and influencer marketing fosters a strong online community, driving brand loyalty and sales. ✅DIGITAL POWERHOUSE: Leverage the power of digital advertising platforms. Bewakoof utilizes SEO, paid advertising, and strategic YouTube campaigns to maximize reach and brand awareness. #product #management #100daychallenge

Before You Plan Your Next Advertising Campaign You Need To Read this: I was studying famous influencers recently, observing the marketing methods they use, and I realized why MrBeast is so successful in his marketing efforts! MrBeast Used this Digital Marketing Method to Sell Out his Chocolate Bars (Feastables) ➊ QR Code MrBeast placed a QR code on the back of each limited edition Feastable chocolate bars to give access to a secret video for the buyers. This is an example of combining Digital Marketing with Traditional Marketing. For example, we use Digital + Direct Mail (DDM) which is an amazing new strategy in Malaysia. ➋ Video Promotions We all know the benefits of video for advertising. MrBeast takes it to a new level by promoting this chocolate on his YouTube Channel. ➌ Giveaways MrBeast is an expert at branding. With his constant giveaway of wealth, he’s built an every man’s brand with an audience of hundreds of millions. Reciprocity Marketing is taking over the world of advertising. By providing product samples upfront you make customers more likely to buy and become ferociously loyal to the brand. P.S. DM me right now and find out how Digital + Direct Mail (DDM) 📪 can blow up your Marketing campaigns 💵 like it did with MrBeast. Or you need help in getting your product samples to the right market; anywhere in Malaysia. #DirectMailMarketing #MalaysiaMarketing #MarketingInnovation #directmail #DirectMailMY #marketing #advertising #marketingmalaysia #offlinemarketing #igniteDM #MarketingMalaysia #digitalmarketing #onlinemarketing

Brand managers will understand this - you engaged a popular influencer to promote your brand, and paid a hefty fee, but the published content didn't go viral and received a very limited reach and poor results? There goes your ROI! How can you solve this? Read on.. https://lnkd.in/dxcxHyH8