MARKETECH APAC

Amperity and Microsoft Azure 's partnership allows retailers to use first-party data to develop loyalty, reduce turnover, and utilise lifetime value, as well as shape future omnichannel experiences and foster pre- and post-purchase interaction and brand advocacy to help businesses change customer interactions through data-driven insights and personalization. Speaking about the partnership, Curt L., SVP of strategic partnerships at Amperity, said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue.” Meanwhile, Nicole Dezen, chief partner officer and corporate vice president at Microsoft, said, “Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards! The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers.” #technology #omnichannel #customerexperience ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Google's Generative AI technology was integrated with Omnicom Media Group HK's social listening framework to create a proprietary and unique dashboard that provides more features. This integration facilitates the rapid and efficient evaluation of vast volumes of social media interactions by businesses, enabling the identification of diverse subtleties, situations, and customer moods.  Chris HW Kwok, head of data, Omnicom Media Group Hong Kong, said, “Our proprietary proposition offers clients like Mead Johnson Nutrition with insights into customer sentiments and conversations. By leveraging advanced language understanding and analytics, we empower brands to make data-driven decisions and drive their social media strategies forward.” Meanwhile, Chloe Ko, marketing and acquisition director and business co-head at Mead Johnson Nutrition, commented, “With unparalleled insights and analysis of social media conversations, we can better understand our consumers and their sentiments. This empowers us to drive our marketing initiatives forward, making data-driven decisions that resonate with our target audience.” #generativeai #technology #hongkong ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

With the marketing scene moving towards newer heights, with customer-centric strategies being more important than ever. Elevating the customer journey with modern technology, omnichannel strategies, behavioral insights and more–the variety of ways to take care of customers is blooming while still adhering to industry standards. In order to bring more industry insights to marketers about customer marketing, MARKETECH APAC is making its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena in Singapore, and will bring together the community in one of Asia’s most technologically advanced and diverse markets. If you are interested in the event, you may secure your participation by registering here: https://lnkd.in/gVVaVrsz Jonathan Teo, X.Y. Ng, Jaren Loy, Srivatsa Udupa, Brenda Maderazo, Pearlyn Yeo, Snigdha Nandan, Asnawi Jufrie #CustomerMarketing2024 #marketing #singapore #industryevents

For our latest thought leadership piece, Miles Toolin, leading enterprise solutions for APAC at Eagle Eye, he describes the MACH approach for martech strategies for businesses. For this instance, "MACH" stands for Microservices, API-first, Cloud-native, and Headless. These four principles can guide organisations in selecting and implementing technology in a way that facilitates flexibility and scalability. #martech #digitalmarketing #industryinsights ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

As the incumbent for the past decade, Merkle Singapore will now continue the Royal Brunei Airlines' remit for another three years. Talking about the remit, Sanchit Mendiratta, managing director, CXM, dentsu Singapore, and chief growth officer, Merkle Southeast Asia, said, “We’re grateful for the trust and partnership of Royal Brunei Airlines as our longest-standing client. Having helped them to build solid data foundations over the past years, this has paved the way for us now to be able to drive data-driven decision-making to optimise their digital marketing effort and move towards hyper-personalisation.” Meanwhile, Sabirin Abdul Hamid, chief executive officer, Royal Brunei Airlines, commented, “We trust that Merkle Singapore will take us to new heights by leveraging the power of digital marketing across several aspects with their advanced digital solutions, coupled with their understanding of our business.” #marketing #agency #remit   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Restaurant Brands International (RBI) has announced two new investments to drive growth in China. The first one includes the acquisition of popeyes China, and the co-investment with Cartesian Capital into the business of TH International Limited, which operates Tims China. Rafael Odorizzi, president of Asia-Pacific at RBI said, “China is one of the most compelling long-term market opportunities for both our Popeyes and Tim Hortons brands. Popeyes China is off to a strong start and we are excited to unlock its development potential in one of the largest chicken QSR markets globally. Today’s announcement allows Tims China to redouble its focus on quality restaurant development and providing Chinese consumers with our high quality Tims coffee and food offerings.” #foodandbeverage #investment #marketgrowth ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The Watsons-branded AirAsia airplane will start serving passengers from mid-July onwards at Kuala Lumpur International Airport and will feature in-flight shopping opportunities and various in-flight engagement activities. Dr Malina NGAI, group CEO of AS Watson Group, said, “Today, I'm excited to officiate the launch of our partnership with AirAsia to have our first-ever Watsons-branded airplane as a special initiative for the 30th anniversary. What led us to this partnership is our shared belief that 'Sky is Not the Limit'—our passion to serve our customers has no limits, and anything is possible for us.” caryn loh, managing director of Watsons Malaysia and regional exclusives director at Watsons International, said, "As customers' expectations for a seamless and pleasant shopping experience have been rising for over two years, Watsons Malaysia is opening and upgrading 300 O+O stores and enhancing its shopping experience, making its stores the preferred destinations for interactive experiences as the No. 1 personal care and beauty retail brand in Asia." #marketing  #anniversarycampaign #malaysia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Building on the ‘Sport Is Calling’ brand platform, rebel’s campaign with The Monkeys features the journeys of Australians whose lives have been radically transformed by sport. Talking about the campaign, Rosemary Martin, GM of ecommerce & marketing at rebel, said, “Brendan and Sinead’s stories demonstrate rebel’s belief that sport can be the catalyst for incredible change and growth in our lives. Not just physically, but mentally too.” Meanwhile, Adam Slater, creative director at The Monkeys, commented, “Sport really is stranger than fiction. Whether it’s a farmer who dealt with a drought by swimming laps of the dam, or a 47-year-old I.T professional turned national record holder, we’ve loved unearthing the best sports stories Australia has never heard of.” #marketing #filmcampaign #australia   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

For those who are motorcycle enthusiasts out there, how do you think a motorcycle brand sells speed-to-speed junkies? This was the unique brief YAMAHA MOTOR PHILIPPINES, INC. gave Dentsu Creative Philippines to show off some of its quickest models, the Sniper155 and Mio Aerox, online. TONI BOI ACUESTA, MBA, marketing section manager of Yamaha Motors Philippines, said, “This spot’s all about the speed that the Sniper and Mio Aerox offer, the precision handling, and the joy of discovering hidden details. With the timestamps, you’re in full control.” #marketingcampaign #automotive #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Explore the latest buzz in the marketing and advertising world with our comprehensive weekly wrap-up, featuring key insights and standout campaigns making waves across the Asia-Pacific region. 1. As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia to know her insights on how to navigate the dynamic retail landscape. 🏦 💻 https://lnkd.in/gJN8wB3e 2. The OCBC campaign, conceptualised by GOVT kicks off with two films shot by Desmond Tan from Atypical Films, supported by Fuse. 🎞 🤝 https://lnkd.in/gTFMjPD8 3. Through this collaboration, OpenAI will gain access to current and historic content from TIME’s extensive archives from the last 101 years. 🤖 📚 https://lnkd.in/gmF7WwuM   4. Visa's latest survey reveals that 51% of women-led SMEs and 56% of microbusinesses in the Philippines saw revenue growth after adopting digital payments. 💳 💁♀️ https://lnkd.in/gfKasGyj 5. Prior to assuming this leadership role, Ana Aboitiz Delgado is widely credited for leading UnionBank of the Philippines’ digital retail banking innovations such as the digital bank branch model and UnionBank Online. 🔝 👩💼 https://lnkd.in/gHy7cT95 #marketing #advertising #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4