BBH Asia Pacific (Singapore)

Why are we trying to beat AI at its own game when we should be focused on being more human? 🤖 Technology is amazing. Gen AI is transforming how we approach everyday life but does that mean it’s better? We interviewed individuals across multiple industries to unmask their thoughts. Find out if they think AI is good or evil 👇 #BBH #blacksheep #AI #ArtificialIntelligence #MachineLearning #Technology #Humancore

Time flies when you’re having fun. Or launching a new extreme watch. Check out our global film for the Galaxy Watch Ultra – featuring a twist on the classic love song, ‘I Will Follow You’ by Ricky Nelson. After all, its ultra combination of resilience and intelligence makes it the ultimate companion for any adventure ✨ #BBH #BlackSheep #Samsung #GalaxyWatchUltra #GalaxyAIIsHere

It’s time to test your might in the ultimate battle for creativity. This is Metal Combat: Gong Awards 2024. Lovingly crafted in-house by the BBH Innovation Lab, with music supervision and sound design by FVSE. PLAY NOW: https://lnkd.in/gcxeVQhX — BBH Innovation Lab is an in-house incubator at BBH Singapore, which supports ideas and prototypes that come to life through making and experimentation. #BBH #blacksheep #GongAwards #creativity

We are all human and we are exceptional. But sometimes, with a little help from AI, we can be out of this world! Read what BBH’s Kyle Duckitt has to say about the connection between humancore and AI: https://lnkd.in/gYjDtZ_m #BBH #blacksheep #BBHZags

Dive deeper than ever before in this week’s issue of Bleats. Join us as we get real on the rail, micro-analyse the meaning of merch, and even speak to the parents hawking their kids on China’s marriage market. All this and more in Issue 39 of #Bleats, below. Get Bleats sent right to your inbox, when you subscribe to our newsletter on LinkedIn 👇 #BBH #blacksheep 

Can you spot AI-generated copy? According to Bynder’s ‘Human Touch’ survey, 50% of consumers can tell the difference, but is software-written copy what we really want? Luke Somasundram, Associate Creative Director, BBH Singapore, shares his thoughts on the transparency of AI-generated content, “I think the best way to approach things is by being curious vandals — staying savvy on the latest technological developments while figuring out new ways to subvert expectations in a world where AI-generated copy is the norm”. Hear more from him and other industry veterans below👇 #BBH #blacksheep #AI

Humancore, yay or nay? In a world obsessed with AI, being human is refreshingly real. From a newfound appreciation for imperfections to rediscovering simple joys, BBH’s Head of Cultural Strategy Kyle Matthew Duckitt explores how Humancore is flipping the script on everything we've come to expect from social media. Read the full article 👇 #BBH #blacksheep #Humancore #AI

What do crosswords, vintage tees, and saying ‘please’ have in common? 🤔 The answer is in Issue 38 of #Bleats, below. Get your fortnightly hit of #Bleats sent right to your inbox, when you subscribe to our newsletter on LinkedIn 👇 #BBH #blacksheep

Is your Investment-Linked Plan as furry, lovable, and adaptable as Income Insurance Limited’s Flexicat? 😼 It doesn’t have to be cute, but it should most definitely flow with the winds of an ever-changing market. Made in collaboration with Alt.vfx for Income Insurance, the film features a cat navigating a maze of twists and turns to highlight the value of Income's flexible Investment-Linked Plans. Learn more at https://lnkd.in/gG_uUSGq. #bbh #blacksheep

What better way to hero Circle to Search for the Galaxy S24 launch than to get real looooopy ⭕️🫵🏼✨ This film was made of 8 bite-sized films that bring to life everything Circle to Search can do – from effortless shopping to exciting discoveries. Warning: Try not to get hooked on the earworm. #BBH #Blacksheep #Samsung #GalaxyS24Ultra